POPAI Winners from all of the world, with a Hungarian winner

All the world's a stage and this year entrants from over 12 countries rushed to that stage to prove that they have what it takes to beat out the best of the best that marketing at retail has to offer from around the globe.

Point of Purchase Advertising International (POPAI), the global association for marketing at retail, announced today the winners of its inaugural Global Marketing At Retail Awards Contest in Düsseldorf, Germany.

“Recognizing the most innovative and effective point of purchase displays from around the world is an important way to establish the ever changing standard of excellence in marketing at retail,” said Richard Winter, POPAI President. “The range of entries from proven winners demonstrates the impressive creativity and evolution of the marketing at retail medium. The Global Marketing At Retail Awards program is a great way for an organization to establish and communicate its understanding of the power and effectiveness of marketing at retail on a global level.”

To qualify for entry into the 2011 Global Marketing at Retail Awards Contest entrants were required to have won Display of the Year or Gold awards from the 2010 Awards Contest run by POPAI Chapters in Australia & New Zealand, Benelux, France, Hungary, Italy, North America and the United Kingdom & Ireland.

“The Global Marketing at Retail Awards program builds upon the success and strength of existing POPAI Chapter awards contests by creating an annual global awards contest that is only open to the best in class designs,” said Tom Harris, POPAI Global Development Chair. “By engaging major retailers, brands and design agencies from around the world POPAI is helping to further raise awareness of the importance of marketing at retail, and part of that awareness effort includes creating a global platform to showcase design and manufacturing talents from around the world.”

Category Winners
The Global Marketing At Retail Awards contest features 15 categories, which reflect key retail channels and recognize different communication conditions and controls in each channel.

Below is a list of this year’s winners:
Food Retailers
Temporary
Entry: Oreo Dump Bin
Designed and produced for: Kraft Food
Produced by: POP Art Australia
Member: POPAI Australia & New Zealand

Semi-Permanent
Entry: Coke Summer Program 2009
Designed and produced for: Coca-Cola North America
Produced by: Ellie Inc.
Member: POPAI North America

Permanent
Entry: Modular Counter Display for powdered mixes
Designed and produced for: Kraft Foods de Mexico S. de R.L. de C.V.
Produced by: POPmachine SA de CV
Member: POPAI North America

Permanent
Entry: Masterfoods Tomato Sauce Bottle Display
Designed and produced for: Mars Food Australia
Produced by: Retail Logic
Member: POPAI Australia & New Zealand

Convenience/Route Stores
Semi-Permanent
Entry: Red Bull E-shots Modular Display
Designed and produced for: Red Bull GmbH
Produced by: Creative Instore Solutions Pty Ltd.
Member: POPAI Australia & New Zealand

Permanent
Entry: Pringles Small can Magnetic Unit
Designed and produced for: Procter & Gamble UK
Produced by: PPE Limited
Member: POPAI UK & Ireland

Beverages Alcoholic
Temporary
Entry: Jack Daniel's Harly-Davidson Pallet Display
Designed and produced for: Brown-Forman Australia Pty Ltd
Produced by: id8 Studio Pty Ltd
Member: POPAI Australia & New Zealand

Semi-Permanent
Entry: Mur de théâtralisation “Atelier Cocktail”
Designed and produced for: LIXIR
Produced by: CAMELEON group
Member: POPAI France

Permanent
Entry: BACARDI BAT STATUE
Designed and produced for: BACARDI USA
Produced by: BISH CREATIVE DISPLAY
Member: POPAI North America

Beauty – Cosmetics, Skincare & Haircare
Temporary
Entry: L'Oreal Paris Men Expert – Excell 5
Designed and produced for: L'Oreal Australia
Produced by: Visy Glama
Member: POPAI Australia & New Zealand

Semi-Permanent
Entry: FLOOR STAND GO FRESH FACE DOUBLE
Designed and produced for: Unilever Andina Colombia S.A.
Produced by: INNERCIA S.A.
Member: POPAI North America

Permanent
Entry: Max Factor MUA Counter
Designed and produced for: Procter & Gamble
Produced by: Bezier
Member: POPAI UK & Ireland

Beauty – Fragrances
Temporary
Entry: Impulse Display
Designed and produced for: Unilever
Produced by: DesignFX
Member: POPAI UK & Ireland

Department Stores/Mass Merchants
Temporary
Entry: Halloween Seasonal Campaign 2009
Designed and produced for: Matalan Retail Ltd
Produced by: Simpson Print Ltd
Member: POPAI UK & Ireland

Semi-Permanent
Entry: Braun Xpressive Floor Stand
Designed and produced for: Procter & Gamble Australia Pty Ltd
Produced by: Megara Australia
Member: POPAI Australia & New Zealand

Permanent
Entry: Dolce Gusto Coffee Machine Display
Designed and produced for: NESTLE Hungária Kft.
Produced by: BEFLEX Solutions Kft.
Member: POPAI Hungary

Home Entertainment, Telecommunications & Computer Retailers
Permanent
Entry: LG Electronics – Home Entertainment Interactive Learning Center
Designed and produced for: LG Electronics U.S.A., Inc.
Produced by: Trans World Marketing
Member: POPAI North America

Retail Service Providers
Temporary
Entry: MAISON LA HAUT
Designed and produced for: WALT DISNEY
Produced by: I.D.D
Member: POPAI France

Permanent
Entry: Eukanuba Aisle
Designed and produced for: Procter & Gamble Pet Care Australia
Produced by: 5P Group
Member: POPAI Australia & New Zealand

Environmental/Eco Design/Green
Semi-Permanent
Entry: L'Oreal Professionnel Playball Counter Spinner
Designed and produced for: L'Oreal Australia
Produced by: Megara Australia
Member: POPAI Australia & New Zealand

Sales Promotion
Temporary
Entry: Jack Daniel's Harley-Davidson Promotion
Designed and produced for: Brown-Forman Australia
Produced by: id8 Studio Pty Ltd
Member: POPAI Australia & New Zealand

Digital In Store Media Content
Permanent
Entry: BBVA Action Network
Designed and produced for: BBVA, Spain
Produced by: John Ryan International, Inc
Member: POPAI UK & Ireland

Digital In Store Media Networks
Permanent
Entry: POSE CAFE
Designed and produced for: MOKAFE
Produced by: TELELOGOS SAS
Member: POPAI France

Competition Format

The competition was judged by a team of independent marketing at retail professionals representing a variety of relevant disciplines in an online adjudication process.

Though the judging process was completed online, judges reviewed case history responses and evaluated entry responses to questions focusing on design, engineering, shopper engagement, retail experience, brand performance, and sales results. Additionally, judging was conducted across five different languages including Dutch, English, French, German, and Italian making it a truly global contest.