News and articles

The Ifo-index shows an improvement the global economic sentiment

The global economic sentiment index of the German IFO Institute for Economic Research improved further. The index of the second quarter rose to 104.1 points, from the former 99.5 points...

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The Hungarian Food Bank Association surprises 28 thousand children

As the result of the fundraising initiative of the Hungarian Food Bank Association a total of 28 thousand needy children will receive gifts on the occasion of children’s Day. The...

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Recognized artists in the national jury of Henkel.Art.Award 2010

Henkel Hungary Ltd. invited four artists to assess the works of Hungarian artists who take part in the Henkel.Art.Award 2010 competition, and to select three of them who can participate...

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The European Parliament does not support meet glueing

The European Parliament vetoed the European Commission's decision, which made it possible to use the thrombin enzyme as food additive. The thrombin was used to glue the meet parts that...

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STI Packaging RO Srl officially opened its gates

On 15 April 2010, STI Group’s 13th plant was officially inaugurated in Cluj-Napoca (production already commenced in January). Dr. Tom Giessler, the group’s chief financial officer and a managing director...

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There will be no new president before September

Last year Tamás Háber, the president of the Guild of Hungarian Restaurateurs (MVI) announced his resignation from the post as of this March. In February, members decided to postpone the...

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Peek-a-boo!

Saatchi & Saatchi’s Peruvian office won gold at the Cannes international advertising awards for this clever ad, which can be mounted on a door and creates an optical illusion that...

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Knorr Raspberry Cream Soup

Refreshing Raspberry cream soup contains fruit bits and is easy to prepare any time, without cooking....

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‘It is ending precisely now…’ (Part 2)

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

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Yoghurt drinks are coming up

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

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Down on your knees or standing up?

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

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Practical novelty from Milli

The spring novelty from the Milli Perfecto cream family is Milli Perfecto Cream spray. New, practical packaging makes the quality product easier to use when it comes to cooking or...

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Pampers and UNICEF continue the battle against newborn tetanus

In 2010, Pampers and UNICEF keep fighting for eliminating newborn tetanus by 2012. This year Gabriella Jakupcsek will represent the campaign in Hungary. After every Pampers product bought from 1...

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The next generation

Junior chefs compete at two professional contests in Hungary: the Hungarian leg of WorldSkills/EuroSkills and the Star of the Profession Festival. Both WorldSkills and EuroSkills international contests are held every...

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Facing the challenge in New York – part 8

From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘I am happy – my family is here...

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Bulmers and Strongbow Beer

A trend-setter beverage novelty in Hungary, this 5%-alcohol content cider is well-known from the British Isles....

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Net wages escalated by ten percent

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

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Households spent less on yoghurt last year

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

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Hungarian delegation in Paris

Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...

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Becherovka conquers with a new flavour

Jan Becher Karlovarská Becherovka developed a new product after more than 200 years. Becherovka Lemond is based on the original bitter recipe, but the fresh flavours of orange, lemon and...

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Interpack 2011 is very popular among prospective exhibitors

Two years ago the participants of the trade fair filled all 19 exhibition halls and now future participants are booking exhibiting space with the same swiftness. In 2011, Interpack will...

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110-year old brand

Nordsee is a German fast food chain that specialises in seafood. They have 400 units all over the continent – the company is the third biggest restaurant chain in Europe....

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Last year’s number three stands on top of the podium

‘Restaurant’ magazine in the UK publishes the list of the world’s best restaurants every year. Organisers divide the world into 26 regions and the leaders of these regions pick which...

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Krombacher Pils Beer

Germany’s No.1 premium brand, some say it is one of its ‘ambassadors’....

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Unemployment hits a peak

Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...

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Ice cream sales by shops took a favourable turn

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

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Hungarian POP contest

POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...

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Forest helps protecting birds

Forest-Papír Kft. and the bird hospital in Hortobágy organise a prize game – with Kiskokas napkins and Selfness Ecoring handkerchiefs – to call attention to the beauties of nature and...

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dm changes the design of its shop windows

dm Kft. will refurbish the shop windows of 32 stores by September and in 5 years time all of their units will look different. The idea for the new façade...

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We are having a McBreakfast

According to the McBreakfast Quick Report, more than 800,000 Hungarians start the day with an empty stomach. More than 1.5 million people have breakfast in some café or snack bar...

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