News and articles

Pickwick

Caffeine-free Pickwick rooibos teas give us a 5-minute break in the everyday rush while we enjoy the nice, fruity flavours. Now we can try the new strawberry-pomegranate flavoured Pickwick rooibos...

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Decimating in the sties

There are fewer pigs in the sties than any time in the past 60 years, still their price fell by 15-16 percent in a week. Pig breeders are asking from...

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The diamond of beer tapping

On 15 October, Borsodi Sörgyár Zrt. organised the Stella Artois Beer Tapping Championship for the 12th time in Budapest’s Museum of Fine Arts. Twelve participants qualified for the final and...

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In terms of volume pálinka, in value bitters lead

Spirit retail sales are stable in terms of value, surpassing HUF 73 billion in October 2008- September 2009, just like a year earlier. However, Nielsen registered a 5 percent decline...

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Behind the scenes and in front of the scene

What to look out for at a fair venue? What is the secret of successful exhibitors? How can typical mistakes be avoided? – these are only a few of the...

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BBQ-fragrance

It is probably a brilliant marketing fad: “Fire meets desire” is the slogan for advertising Flame, a grilled hamburger-scented deo. The product is marketed by Burger King and at a...

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Hungary increased prices the most

In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...

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The recipe of a rejuvenating treatment from Házi Arany

Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...

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Bonbonetti CEO awarded prize

On 16 October, CEO of the Bonbonetti group, Sándor Sánta was awarded the 2009 World Food Day prize by FAO. The Bonbonetti group has already participated in several charity campaigns...

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Marvellous Coffee Exhibition

Magyar Kávétársaság Kft. is organising the international Marvellous Coffee exhibition for the first time in pavilion D of the Budapest Fair Centre, on 23-25 April in 2010. Key actors of...

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Shaken, not stirred

After the increase in excise duty and VAT, spirit distributors spent most of 2009 with rethinking their price strategies. Although the number of spirit buyers is declining, the average price...

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Tradition and evolution

Hungarian Gastronomy Association (MGE) organised its “Tradition and evolution” contest for the third time on 25-26 October. Tamás Molnár B. said after the preliminaries that quality improved this year. The...

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Digestible!

Art-installation-performance-food/drinks: If we go along this line, we reach 21st century’s close relationship between art and gastronomy. Think of receptions held in museums, food styling or food art. There are...

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Light at the end of the tunnel?

A regional study recently published by PricewaterhouseCoopers paints a slightly unexpectedly positive picture of the consumption markets of upcoming states. According to experts, most global companies realised before the crisis...

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Europe’s Day in Commerce for the fifth time in Hungary

The National Association of Entrepreneurs and Employers as the Hungarian member organisation of EuroCommerce organised the domestic Europe’s Day in Commerce on 3 November. László Herczog, the Minister of Social...

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Tchibo celebrates with planting trees

Tchibo celebrates its 60th birthday with planting 6 trees within the framework of its “Together for kindergartens” programme, making the environment more pleasant for the little ones. It is the...

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Together for a higher-level culture of wine

Zwack Izabella Borkereskedés and WSET (Wine and Spirit Education Trust) International Wine Academy signed an agreement of cooperation in November. WSET helps Zwack in shaping the company’s wine portfolio, offers...

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The market of baking additives, dessert powders and fruit preserving agents expands

Powder product sales are on the increase, the market expanded by 17 percent in terms of value in August 2008-July 2009, to surpass the annual HUF 8 billion level. In...

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Two restaurants – four chef’s hats

The profession is frustrated by the fact that Hungarian gastronomy was unable to earn a Michelin star yet. However, according to information by Index, this year another prestigious guide, GaultMillau...

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24-hour market

Buying food from ”local” producers is a fashionable thing nowadays. It is often difficult or costly for producers and consumers to find each other, without an intermediary. Peter-und-Paul-Hof, a German...

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Fresh! 100% frissen préselt gyümölcslevek nem koncentrátumból

Fruit juice made not from concentrate, but pressed directly from the fruit....

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Awards presented at Europe’s Day in Commerce, 2009

Klauzál Gábor Prize: Posch Péter, WestEnd Ingatlanhasznosító és Üzemeltető Kft. ügyvezető igazgatója; Dr. Vígh Gábor, Mammut Zrt. vezérigazgatója; Ay János, MKIK koordinációs és marketing igazgatója; Boros Péter, COOP Győr Zrt....

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Milli Mia cottage cream with marzipan

The new member of the Milli Mia dessert family, marzipan Krémtúró hit the shops in October. Its launch is supported by tasting sessions in different hypermarkets and a Krémtúró multipack...

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2009, the year of changes at Mary-Ker

All of Mary-Ker Kft.’s brand products were modernised and changed in the spirit of healthy eating, thanks to innovations in 2009. From October 2009, Mary-Ker Pasta Kft. produces and distributes...

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The rebirth of home baking

As a result of austerity measures, the positions of several food categories connected with home cooking/baking improved. Families do not buy as many ready-made cakes as before and spend less...

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Learn, learn, learn!

The Hungarian duo finished 4th at the Central European final of the Global Chefs Challenge (a side event of Hoventa). Tamás Tóth told our magazine a few days after the...

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Advertising fine dining

Owners of Maloney & Porcelli, a restaurant in New York have probably consulted their lawyers before launching their new “service”. Since their prices are quite high, guests can type in...

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Hírös Kecskeméti Mézes Ágyas Meggy

Youthful taste that is easy to consume....

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“Many retail companies would like to be in our place”

Péter Boros, CEO of COOP Győr Zrt. was awarded the Klauzál Gábor Prize. Q: Could you list the most important steps in your career? A: I started out as an...

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Old-new beer on the shelves: Spaten

Borsodi Sörgyár Zrt reintroduces Spaten to the Hungarian market. This traditional German Pils is now brewed in Bőcs and appears in stores completely revitalised....

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