News and articles
Smile Magic Lifestyle Days programmes commenced
Date: 2010-05-20 08:00:00
On 17 April a series of programmes started, with the goal of raising awareness of a healthy lifestyle. Organised by Mosoly Alapítvány, Tesco and Procter&Gamble, the programme will travel to...
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Hungry Americans
Date: 2010-05-20 08:00:00
Even bad publicity is publicity – goes the proverb. KFC’s Double Down sandwich is simply called ‘heart attack’ by some – instead of a bun it is made with two...
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Improving toilet room hygiene
Date: 2010-05-20 08:00:00
The quality level of toilets in hotels and restaurants often falls below the standard guests expect. Erika Sárközi, a junior product and market manager with SCA Hygiene Products Kft. agrees...
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Members of the food chain are more disciplined year by year
Date: 2010-05-20 08:00:00
In Hungary people’s trust in food products has never been shaken. Not even six years ago, during the paprika scandal. Nevertheless, the bird flue did some harm to chicken farmers....
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Industrial prices decreased
Date: 2010-05-20 08:00:00
lthough in February 2010 industrial export prices were 0.9 percent higher than in the previous month, they were 5.4 percent lower in comparison with February 2009. Prices in the food...
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Larger packaging units experienced a bigger decline
Date: 2010-05-20 08:00:00
Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...
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The fourth screen
Date: 2010-05-20 08:00:00
It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...
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Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00
Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...
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METRO focuses on private labels
Date: 2010-05-20 08:00:00
From 15 April, METRO Hungary will carry out a 2-week campaign that focuses on their six private label products (Aro, Fine Food, Horeca Select, H-Line, Rioba, Sigma), offering several hundred...
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Be happy if they complain!
Date: 2010-05-20 08:00:00
The average Hungarian guest is not hard to please, very often they would tolerate anything even if their problem could be solved easily. Who is the loser in cases like...
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Consumer trust
Date: 2010-05-20 08:00:00
Food safety is important for every second Hungarian in deciding where to do their shopping, informs a Nielsen survey. Six out of ten Hungarians think the products they buy in...
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Inflation in Hungary is the highest
Date: 2010-05-20 08:00:00
In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...
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Growth in terms of both value and volume
Date: 2010-05-20 08:00:00
The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...
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Design and brand building the P&G way
Date: 2010-05-20 08:00:00
The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...
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Modern packaging system from Cryovac
Date: 2010-05-20 08:00:00
FLOW-VAC system by Cryovac® is one of the most successful packaging systems available in Europe. Designed in cooperation with ULMA, FLOW-VAC guarantees a perfect packaging for cheese and meat products....
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POS Media helps with advertising surface
Date: 2010-05-20 08:00:00
In 2010, POS Media Hungary will support PCOS Szívügy Foundation with advertising surface that is worth HUF 8 million. The foundation helps those (about 10 percent of Hungarian women) who...
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Data speak
Date: 2010-05-20 08:00:00
Three years ago the marketing department of the University of Mississippi surveyed customers’ level of satisfaction with bars and restaurants. Nearly 47 percent of guest said they never complained about...
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Fanta Bongo
Date: 2010-05-20 08:00:00
This time the new, limited edition was inspired by South Africa....
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Rapid alerts
Date: 2010-05-20 08:00:00
RASFF (Rapid Alert System for Food and Feed) operates in the member states of the EU. Through this system member states report to the European Commission if human health hazards...
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Industry in the EU shows signs of recovery
Date: 2010-05-20 08:00:00
Eurostat’s report indicates that in the last quarter of 2009 the economy of the eurozone was stagnating. However, the annual decline of 2.2 percent was bigger than expected. In January...
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This year’s mineral water season may bring elevated prices
Date: 2010-05-20 08:00:00
Last year mineral water sales were the only one to increase among high-volume non-alcoholic thirst quenchers: the category improved by nearly 5 percent, in a large part due to a...
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Category identifying placement
Date: 2010-05-20 08:00:00
Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...
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STI Group acquired Line Packaging & Display company
Date: 2010-05-20 08:00:00
Europe’s leading POS solution provider and top-quality packaging material manufacturer STI purchased UK company Line Packaging & Display Limited, on 31 March 2010. The company has 100 employees and its...
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Tesco and Rosenthal announced a new loyalty point collecting promotion
Date: 2010-05-20 08:00:00
The promotion is called ’The art of cuisine from point to point’ and it will give shoppers the opportunity to buy products from the exclusive Thomas dinnerware range with a...
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A real commonplaces
Date: 2010-05-20 08:00:00
A prerequisite of managing complaints is paying attention to customer feedback. The restaurant’s manager should actively participate in managing guests’ complaints and in the follow-up process. Feedback is not Twitter...
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Joya Soy Drinks
Date: 2010-05-20 08:00:00
Besides Joya soy drinks, Real Nature Kft.’s product selection is now expanded with rice and oatmeal drinks....
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The source of fresh and safe products
Date: 2010-05-20 08:00:00
József Surányi, the head of METRO’s quality assurance department says: – Our major goal is providing partners with quality, fresh products. Our customers can be sure that fresh food products...
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Variations on eco-bottle
Date: 2010-05-20 08:00:00
Andrew Kim, an 18-year old designer unveiled a new concept, which uses squared Coca-Cola bottles that can be folded when empty – they become up to two-thirds smaller than when...
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Puskás Öcsi is the face of Szentkirályi in Australia too
Date: 2010-05-20 08:00:00
At the end of April, Szentkirályi launched its new advertising campaign that uses the image of Puskás Öcsi – not only in Hungary, but in Australia and the US as...
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