News and articles

Increasing number of private labels in promotional leaflets

According to the leaflet Monitor published by GfK Hungária, growth has continued in the market of promotional leaflets. Leaflets are still regarded as one of the most effective advertising tools...

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Schlumberger White Secco

White Secco is a champagne developed specifically for ladies’ lips. In 2007, it was an outstanding success among Austrian women, owing to its unique flavour and exquisite looks....

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Precious award for Hungerit Cryovac Darfresh® packaging

The Darfresh® packaging used for poultry products sold under the Hungerit Valdor brand has been awarded the WorldStar award. The Darfresh® vacuum skin packaging of SealedAir which allows quality to...

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Snowy version of NESTEA

NESTEA Snowy Plum is a new winter edition tea, combining the flavours of black tea and plum with the aroma of honey and clove. NESTEA snowy plum ice tea has...

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Joint venture to be formed by B&P Social Branding and NetAktív

B&P Social Branding and NetAktív Kommunikációs Ügynökség announced the formation of a joint venture and the beginning of strategic co-operation in November. The agency to be established under the name...

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Growing demand for frankfurters sold by weight in spite of higher price

Retail sales of frankfurters exceeded HUF 24 billion in the September 2007–August 2008 period. Sales showed stagnation in terms of quantity. Sales of pre-portioned products were down, while that of...

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Latest products awarded the EHF title

For the products awarded the Excellent Hungarian Food title on 18. November, see the Hungarian text....

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We are not to blame…

Manufacturers of soft drinks have refuted allegations that carbonated soft drinks made with sugar are largely responsible for obesity in developed countries. Muhtar Kent, CEO of Coca Cola Co. called...

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Brief period of happiness after three difficult years

2008 has been a good year for agriculture as production has grown by 20 percent, following three years of decline. At the same time, the domestic market has shrunk, with...

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Davidoff Café Suprême Reserve Javanese Blue

Davidoff Café Suprême Reserve is a limited edition coffee composition available for a limited period for the genuine coffee conoisseurs....

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New products in the top 10

A top 10 of the best selling FMCG categories is compiled by Nielsen at the end of each two month period. Processed meat, beer, cheese, carbonated soft drinks and mineral...

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Jamie Oliver assortment in Spar stores

Products by Jamie Oliver will appear exclusively in stores of the Spar Hungary chain. This assortment includes food and non-food items, like “Jamie at home” kitchen equipment. The latter will...

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Fruit Logistica focusing on innovations

Innovations in the fruit and vegetable category will be presented at the Fruit Logistica exhibition to be held in Berlin between 4-6. February. Special attention will be devoted to innovations...

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Wide gap in frankfurter prices

The market of frankfurters serves as a good example of complex and often incoherent consumer behaviour. Though consumers are increasingly concerned about the healthiness of ingredients, private labels show expansion....

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Superbrands – for brand-conscious consumer

The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of...

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Aqualand

A number of special and very expensive mineral waters are sold in the world. Their most important marketing feature is their special “source”. Berg is a Canadian brand, which is...

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Effect of price rise on sales

The majority of FMCG companies have been forced to increase their prices. However, the effects of price increases can only be assessed subsequently. “Does an optimal strategy exist?” and ”...

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RYN lábbeli

The RYN technology represents a new approach to protection and therapy of the motorial system. RYN footwear requires increased muscle activity which means that legs are not kept in unnatural...

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New industrial computer from Intermec

The new CK3 industrial mobile computer by Intermec was launched in Hungary in November. The CK3 intended primarily for logistic applications uses the most advanced wireless communication and bar code...

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Gas from Tesco

A joint sales campaign has been launched by gas.hu and Tesco-Global Áruházak Zrt. During the campaign ending on 28. February 2009, gas contracts can be signed with preferential conditions at...

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Anuga FoodTec – Budapest press conference

Anuga FoodTec, the international food and beverage technology fair will be held between 10-13. March 2009, in Cologne. 1,200 exhibitors from over 40 countries are expected to attend the even....

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Private labels generating growth in market of frankfurters made from poultry

Sales of frankfurters were up by 4 percent in the first nine months of 2008, compared to 2007. According to data from the ConsumerScan of GfK Hungária, this was the...

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Living up to expectations

Hungarian competitors were successful at the Olympics for Chefs and Confectioners held in Erfurt, between 19-22. October. The national team (Sándor Kovács captain, Krisztián Kecskeméti, László Szabó, Ádám Balogh, Gábor...

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New winds

What should be worn by well dressed chefs on their heads? Trends in caps worn by chefs change very rapidly, with a rapidly increasing variety of shapes and colours to...

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Number of insolvent companies growing

The insolvency index was up by 10 percent in the first nine months of 2008, compared to the same period in 2007. Insolvency is highest in the construction, wholesale and...

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R-Keeper V6

IT system for the retail sector with bar code sales and touch screen, including loyalty card handling and inventory management....

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drogerie markt surpassing HUF 60 billion

drogerie markt has achieved revenues of HUF 60,4 billion in Hungary this fiscal year, which is 18,4 percent more then in the previous year. The dm Austria Group has also...

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Bonduelle producing growth

In spite of the unfavourable economic environment, the Bonduelle Group has boosted revenues by 19 percent this fiscal year. With revenues amounting to HUF 1,490 million, operating profit has increased...

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Uniform standards needed

The position of vice chairman has been established in the Global Food Safety workgroup of CIES – The Food Business organisation in order to promote further global harmonisation of food...

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Sweet white champagne enjoying outstanding popularity

Sales of champagne totalled HUF 11,5 billion in the October 2007–September 2008 period, showing year on year growth of 5 percent. Modern store types account for the largest part of...

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