News and articles
Superbrands – for brand-conscious consumer
Date: 2008-12-16 08:00:00
The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of...
Read more
Effect of price rise on sales
Date: 2008-12-16 08:00:00
The majority of FMCG companies have been forced to increase their prices. However, the effects of price increases can only be assessed subsequently. “Does an optimal strategy exist?” and ”...
Read more
RYN lábbeli
Date: 2008-12-16 08:00:00
The RYN technology represents a new approach to protection and therapy of the motorial system. RYN footwear requires increased muscle activity which means that legs are not kept in unnatural...
Read more
New industrial computer from Intermec
Date: 2008-12-16 08:00:00
The new CK3 industrial mobile computer by Intermec was launched in Hungary in November. The CK3 intended primarily for logistic applications uses the most advanced wireless communication and bar code...
Read more
Gas from Tesco
Date: 2008-12-16 08:00:00
A joint sales campaign has been launched by gas.hu and Tesco-Global Áruházak Zrt. During the campaign ending on 28. February 2009, gas contracts can be signed with preferential conditions at...
Read more
Anuga FoodTec – Budapest press conference
Date: 2008-12-16 08:00:00
Anuga FoodTec, the international food and beverage technology fair will be held between 10-13. March 2009, in Cologne. 1,200 exhibitors from over 40 countries are expected to attend the even....
Read more
Private labels generating growth in market of frankfurters made from poultry
Date: 2008-12-16 08:00:00
Sales of frankfurters were up by 4 percent in the first nine months of 2008, compared to 2007. According to data from the ConsumerScan of GfK Hungária, this was the...
Read more
Living up to expectations
Date: 2008-12-16 08:00:00
Hungarian competitors were successful at the Olympics for Chefs and Confectioners held in Erfurt, between 19-22. October. The national team (Sándor Kovács captain, Krisztián Kecskeméti, László Szabó, Ádám Balogh, Gábor...
Read more
Number of insolvent companies growing
Date: 2008-12-16 08:00:00
The insolvency index was up by 10 percent in the first nine months of 2008, compared to the same period in 2007. Insolvency is highest in the construction, wholesale and...
Read more
R-Keeper V6
Date: 2008-12-16 08:00:00
IT system for the retail sector with bar code sales and touch screen, including loyalty card handling and inventory management....
Read more
drogerie markt surpassing HUF 60 billion
Date: 2008-12-16 08:00:00
drogerie markt has achieved revenues of HUF 60,4 billion in Hungary this fiscal year, which is 18,4 percent more then in the previous year. The dm Austria Group has also...
Read more
Bonduelle producing growth
Date: 2008-12-16 08:00:00
In spite of the unfavourable economic environment, the Bonduelle Group has boosted revenues by 19 percent this fiscal year. With revenues amounting to HUF 1,490 million, operating profit has increased...
Read more
Uniform standards needed
Date: 2008-12-16 08:00:00
The position of vice chairman has been established in the Global Food Safety workgroup of CIES – The Food Business organisation in order to promote further global harmonisation of food...
Read more
Sweet white champagne enjoying outstanding popularity
Date: 2008-12-16 08:00:00
Sales of champagne totalled HUF 11,5 billion in the October 2007–September 2008 period, showing year on year growth of 5 percent. Modern store types account for the largest part of...
Read more
Mixed feelings
Date: 2008-12-16 08:00:00
There has not been much media response to the good results achieved by the Hungarian team at this year’s Chef’s Olympics held in Erfurt. We asked Attila Tanács, the most...
Read more
„Black is beautiful!”
Date: 2008-12-16 08:00:00
Black toilet paper, tissues and napkins made by Renova are intended for the most luxurious restaurants and hotels. They also have other colours in their assortment, but what makes these...
Read more
Latvia in the top
Date: 2008-12-16 08:00:00
Consumer prices were up by 4.2 percent on average in the EU-27 countries in September 2008, compared to 2007. Inflation was lowest in the Netherlands, at 2.8 percent and highest...
Read more
Chio Chips grilles ízű
Date: 2008-12-16 08:00:00
A new flavour is to be introduced by Chio, the most popular chips brand in Hungary. Grilled food and grill flavours are increasingly popular among Hungarian consumers as well. Agency:...
Read more
Davidoff speciality for Christmas
Date: 2008-12-16 08:00:00
Javanese Blue is a limited edition speciality by Davidoff for Christmas. This super premium product is a „Grande Cuvée” composed of selected coffee beans, providing a combination of over 800...
Read more
Silver EFFIE for Invitel
Date: 2008-12-16 08:00:00
Invitel has received a silver EFFIE award for its autumn ADSL campaign designed and implemented by Neo Interactive. A total of 30 awards were handed over at the EFFIE ceremony...
Read more
Everything in one place at Grüne Woche
Date: 2008-12-16 08:00:00
The Grüne Woche exhibition is to be held between 16-25. January in Berlin. The exhibition space reserved for the Agricultural Marketing Centre is nearly twice the size it was last...
Read more
Glasses to be clinked this year as well
Date: 2008-12-16 08:00:00
The market of champagne is a stable and predictable one. Demand for cheap imported products is up as a result of the recession. The minimal decline seen in recent years...
Read more
Fondu for one person
Date: 2008-12-16 08:00:00
Chocolate fondue is becoming more popular than classic fondue. Slices of fruit are dipped in liquid chocolate. A mini fondue set made by a German manufacturer allows liquid chocolate to...
Read more
Low prices and cleanness self-evident in the UK
Date: 2008-12-16 08:00:00
According to Jonathan Banks, research director of Nielsen UK, low prices have become a precondition of competitiveness in the UK. Tesco ranks third globally among food retail enterprises and is...
Read more
Clorox fehérítő
Date: 2008-12-16 08:00:00
Clorox has chosen a really funny ad this time. The animation solution used in the spot brings new colour into the category. Agency: DDB Customer: DunaPro Zrt. Product: Clorox fehérítő...
Read more
Lucky Destinies
Date: 2008-12-16 08:00:00
The kinder prize game Úticélozz! is to continue in December with a trip to an eastern destination using a STA TRAVEL voucher worth HUF 650,000. You can still register on...
Read more
Straws for health
Date: 2008-12-16 08:00:00
An agreement on co-operation has been signed by Tetra Pak and Unistraw, an Australian manufacturer of special straws which allow pro-biotic to be infused into UHT milk, dairy products and...
Read more
