News and articles
Pawing Man, Crying Man and the rest
Date: 2009-05-27 08:00:00
The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...
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Regional differences in growth
Date: 2009-05-27 08:00:00
Rates of growth for sales of leading food categories in the April 2008-March 2009 period. Notes: 1. Sales of the 90 categories monitored by Nielsen showed average growth of 6...
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(HU) Több fűszerkeveréket vásárolnak
Date: 2009-05-27 08:00:00
Sorry, this entry is only available in HU....
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Let’s start again!
Date: 2009-05-27 08:00:00
As a drastic reduction has occurred in sources of financing available for companies since last autumn, a number of financing products subsidies by the government have been introduced to bring...
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Reaching into the fridge
Date: 2009-05-27 08:00:00
The Minibar in Amsterdam offers a complex experience of waiter-free drinking without buttons or keyboards, as guests simply serve themselves from small refrigerators. The numbered refrigerators are reloaded from the...
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More shoppers from the 50-65 age group in modern chains
Date: 2009-05-27 08:00:00
According to the Nielsen ShopperTrends survey, an increasing proportion of 50-65 year olds visit modern stores, while the loyalty of this group towards traditional stores has diminished. While in 2007,...
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Győri Édes keksz
Date: 2009-05-27 08:00:00
It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...
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BAT Hungary turning green
Date: 2009-05-27 08:00:00
The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...
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Hungarian salami under the protection of Brussels
Date: 2009-05-27 08:00:00
Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...
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Concentration decreasing in sales of ice tea
Date: 2009-05-27 08:00:00
Retail sales of ice tea were up by 3 percent in the April 2008-March 2009 period, exceeding HUF 14 billion, while sales in terms of quantity were down by 4...
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As offered by Budapest Bank
Date: 2009-05-27 08:00:00
We have asked Budapest Bank whether they see any interest by companies from the FMCG sector in government subsidised financing. UMFORG financing is only available to manufacturing enterprises and even...
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Tea kettles 2010
Date: 2009-05-27 08:00:00
The popularity of tea consumption in HoReCa units serves as a driving force for continuous innovation by designers. The Ronnenfeldt tea kettle is not merely an absurd creation of art,...
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One eye laughing, the other eye weeping
Date: 2009-05-27 08:00:00
According to experts from PriceWaterhouseCoopers Kft, some players in the FMCG sector might be able to reclaim VAT, while the burden on enterprises employing several hundred people could be reduced...
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Pál Dárdai and Arany Ászok supporting amateur football
Date: 2009-05-27 08:00:00
The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...
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Stainless donations this year as well
Date: 2009-05-27 08:00:00
Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...
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Stores can do a lot to boost sales of ice tea
Date: 2009-05-27 08:00:00
Experts are looking forward to this year’s ice tea season with cautious optimism in spite of the recession. The market of ice tea is still dominated by traditional lemon and...
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(HU) Franchise híradó
Date: 2009-05-27 08:00:00
New restaurant, strange marketing The 24th Burger King unit in Hungary was opened in May. It is also the 20th in Budapest. Burger King has 11,000 units world-wide with more...
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Local farmers adopted
Date: 2009-05-27 08:00:00
One of the recent trends in countries with a highly developed gastronomic culture has been that restaurant owners and farmers join forces. For example, the Loews Hotels chain has launched...
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Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)
Date: 2009-05-27 08:00:00
This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...
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Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
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Consistent expansion by Lekkerland
Date: 2009-05-27 08:00:00
Lekkerland AG & Co. KG convenience boosted its revenues by 3.5 percent to EUR 11.6 billion in 2008. EBITDA was up by 9.9 percent to EUR 136 million, while EDIT...
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Smurf invasion
Date: 2009-05-27 08:00:00
A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...
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Lemon ice tea becoming even more popular
Date: 2009-05-27 08:00:00
According to the GfK Hungária ConsumerScan, growth of the ice tea market continued both in terms of quantity and value in the first quarter of 2009. The market was still...
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Chairman dedicated to compromise
Date: 2009-05-27 08:00:00
Béla Prohászka has recently been elected the new chairman of the Hungarian National Association of Gastronomy. – Being a very busy man, isn’t it difficult to co-ordinate the work of...
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There is still potential in pasta
Date: 2009-05-27 08:00:00
In spite of being a traditional food in the bigger half of the world, pasta is also truly a product of the 21st century. Pasta has also benefited from the...
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Apenta Limonádé No.1
Date: 2009-05-27 08:00:00
The deservedly popular Apenta Limonádé is to get a face lift....
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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TUC biscuit manufactured in Székesfehérvár
Date: 2009-05-27 08:00:00
A new biscuit has been added to the assortment manufactured by the Székesfehérvár plant of Győri Keksz Kft. TUC is now manufactured with traditional products like Pilóta or Albert. The...
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Újvidék and London in the AMC program in May
Date: 2009-05-27 08:00:00
AMC provided support for 16 Hungarian exhibitors attending the 76th International Agricultural and Food Industry Fair in Újvidék held between 9-16. May. A consumer promotion under the „Delikatesno iz Mađarske”...
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