News and articles
Pricer shelf labels gain ground
Date: 2009-08-27 08:00:00
Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....
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Price continues to dominate
Date: 2009-08-27 08:00:00
As discounts, especially Aldi and Lidl are strengthening, more people become acquainted with New World wines in the HUF 600-800 price category. In the medium term, these will be competitors...
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On the right way on a bumpy road
Date: 2009-08-27 08:00:00
Hungary’s product charge system has been trying to enforce the responsibility of producers for 15 years. A comparison with the systems of other EU member states would be obvious, but...
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Deli counters competing
Date: 2009-08-27 08:00:00
PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...
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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00
A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...
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Dreher surveyed consumers of alcoholic drinks
Date: 2009-08-27 08:00:00
Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...
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New brand manager in the Bonbonetti team
Date: 2009-08-27 08:00:00
From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....
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Flying their own flags, Part 2
Date: 2009-08-27 08:00:00
Wine is not a characteristic element in the system of private label products, but Tesco pays special attention to shaping this product selection. The chain’s Hungarian experts select Hungarian private...
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Stable companies strengthen further on the promotional gift market
Date: 2009-08-27 08:00:00
When the crisis hit us, some predicted the collapse of the advertising market, saying that it would be the first sector where companies would start to economise. Others expected an...
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Facing the challenge in New York
Date: 2009-08-27 08:00:00
From July Roland Oláh, formerly the chef of Café Erte, tries his luck in the USA. He regularly reports to our magazine: “I was really calm before setting off, despite...
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Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00
In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....
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Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!
Date: 2009-08-27 08:00:00
For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...
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ProWein trade fair in Düsseldorf
Date: 2009-08-27 00:07:35
Europe's largest wine and distilled spirits trade fair is the ProWein in Düsseldorf. Next year more than twenty Hungarian companies are expected to exhibit similarly to this year's event. In...
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The price of milk does not reduced
Date: 2009-08-27 00:06:52
Despite the fact, that from 1st July the milk and milk products’ reduced VAT will be 18 percent, the prices did not reduced, rather further increased by 1 percent, compared...
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The last Plus shop had been rebuilt to Spar
Date: 2009-08-27 00:05:10
The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...
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Auchan launches hypermarket price comparison site
Date: 2009-08-27 00:05:00
Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...
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Gastro fests in the first autumn weekend
Date: 2009-08-27 00:04:30
Between 4th and 6th September the SzeptEmber Fest of Népliget and the September Fest of Pestszentlőrinc in the Bókay Kert, are both waiting for the visitors with culinary and cultural...
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Kapuvári Meat Zrt. will expand its production
Date: 2009-08-27 00:04:00
Kapuvári Meat Zrt. will expand its production to two shifts at the recently built bacon plant, built by a 400 million HUF investment, due to the planned autumn launch of...
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Bio mangalica do not purchased ,while traditional pork is popular
Date: 2009-08-27 00:02:30
According to experts, the “triumph” of biomangalica is a myth. Eco- mangalica is expensive and noone pays for it domestically and abroad as well. In big volumes it is almost...
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Heineken says no to recession
Date: 2009-08-27 00:01:50
Heineken closed the first half of the year, with a 489 million euro net profit, 20 percent above the same period of the previous year. The turnover was 11 percent...
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Health Day in Tesco for the second time this year
Date: 2009-08-27 00:01:00
On the 28th August Tesco Health Day will be held for the second time this year. At 24 locations of the country, including 3 special places, healthy nutrition and lifestyle...
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Juicy dried plum is the autumn surprise of Danone Activia
Date: 2009-08-27 00:00:30
Danone Activia’s new autumn taste of juicy prunes with pear-apricot yogurt is available in four packs. The plum, and dried version is one of the most popular fruit of the...
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Compared to May retail increased in June
Date: 2009-08-26 00:04:00
The volume of retail sales were below in the same period of last year, by 3.2 percent in the first half of 2009 and 2.2 percent in In June. The...
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Foreigners spend more in Hungary, than Hungarians abroad
Date: 2009-08-26 00:03:40
In the first half of 2009, the total foreign consumption was 544 billion HUF, 21 percent more than the same period of 2008. Hungarians visiting abroad, spent HUF 379 billion...
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Exuberant optimism in the United States
Date: 2009-08-26 00:03:00
According to the August survey of Confernce Board; The views on economy has improved at consumer assessment in the United States. The consumer confidence index rose from 46.6 points to...
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The 100th McDonald’s started with hamburger contest
Date: 2009-08-26 00:02:30
On August 28, in the city Győr the 100th McDonald's restaurant will be opened. It will be the third unit in Győr. There is no other restaurant chain in Hungary...
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The consumption of cheaper wines increases
Date: 2009-08-26 00:02:00
In the first six months, the quantity of wine purchased for home consumption increased by 5 percent, compared to the same period of the previous year. But the growth has...
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The end of the recession in Germany
Date: 2009-08-26 00:01:50
In the second quarter of 2009, Germany came out of the recession with a 0.3 percent GDP growth compared to the first quarter – confirmed by the Federal Statistical Office...
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Globus canned meat will be manufactured in the Czech Republic
Date: 2009-08-26 00:01:20
Czech Hamé food industry group will take the production of its Globus canned meat into the Czech Republic, which recently bought the manufacturing and distribution rights of the Hungarian registered...
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