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Most people would prefer free Internet content
Date: 2010-02-14 08:00:00

80 percent of Internet users would like free access to Internet contents; one third want free content without advertisements, but the majority would tolerate advertisements if access was free. In...

Kalinka Szamovár – mézzel és teafűvel
Date: 2010-02-14 08:00:00

Delicate taste, easy to consume....

The world according to Bocuse
Date: 2010-02-14 08:00:00

With the help of Hungexpo Zrt., last December the world’s most famous chef Paul Bocuse, who won more than 120 Michelin stars during his career, gave an exclusive interview to...

Bittersweet
Date: 2010-02-14 08:00:00

Economic recession finally reached the confectionery sector in the second half of 2009. The president of the Guild of Hungarian Confectioners, János Pataki spoke about the state of things, the...

New managing director for METRO
Date: 2010-02-14 08:00:00

From 1 January 2010, Peter Schweighofer is the new managing director of METRO Kereskedelmi Kft. He joined the METRO team in 1982 at METRO Cash & Carry Austria, where he...

MFP rebranded
Date: 2010-02-14 08:00:00

Last November the Hungarian Consumer Platform (MFP) appeared on the scene with a new, characteristic and colourful image. They also developed a new brand position that is best characterised by...

Easter chocolate figure market keeps shrinking
Date: 2010-02-14 08:00:00

This March-April 30 percent of Hungarian households bought some kind of Easter chocolate figure, while in the same period a year earlier this ratio was around 33 percent – informs...

The frozen food market contracted
Date: 2010-02-14 08:00:00

According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point...

Loyal employees
Date: 2010-02-14 08:00:00

When going to a McDonald’s one always feels that all employees are student-aged, who are replaced by younger staff in a year or two. However, through its loyalty programme the...

Retail keeps shrinking
Date: 2010-02-14 08:00:00

Retail sales continued to fall in October, informs KSH’s quick report. Volume sales of retail stores were down by 4.7 percent in the first t en months of 2009 and...

Fütyülős Mézes Szamóca
Date: 2010-02-14 08:00:00

Fütyülős Mézes Szamóca is the latest innovation by Fütyülős and is expected to be the biggest success in 2010!...

Experience-hungry consumers vs. discount store dominance
Date: 2010-02-14 08:00:00

The fact that large German retail syndicates went bankrupt this year indicates that new strategies are needed to survive. 90 lecturers and 1,200 decision-makers focused on these new strategies at...

Trade marketing toolbar – Display
Date: 2010-02-14 08:00:00

What makes a display work? Why do some of them multiply sales while others remain practically invisible? Are their golden rules? What are the latest trends? To display means making...

Coca-Cola Magyarország won a prize at CSR Best Practice competition
Date: 2010-02-14 08:00:00

The competition was organised by the Hungarian Public Relations Association (MPRSZ) and there were 17 entries. Coca-Cola entered with a rehabilitation programme of the Szabadság island near Mohács, as the...

The epaper solution wins
Date: 2010-02-14 08:00:00

CBA was the first to introduce ZBD’s new generation epaper shelf label solution, in its new store in Mogyoród: the solution is a world premiere that came out in 2009...

Shampoo average prices develop steadily
Date: 2010-02-14 08:00:00

Shampoo ranks ninth among the 60 household chemicals and cosmetics categories measured by Nielsen. The annual market is worth HUF 11 billion and value sales were up by 2 percent,...

Baking industry concentrates further
Date: 2010-02-14 08:00:00

While last year’s grain harvest was good, low buying prices were a disappointment to farmers. The baking industry has been concentrating for years; the number of small companies is declining,...

Health-friendly restaurants
Date: 2010-02-14 08:00:00

The objective of the Health-friendly programme is to promote healthy eating. According to project manager Éva Péterfia, about 1,000 restaurants are interested in joining the initiative. Member restaurants forbid smoking,...

Fewer promotional leaflets and shorter promotional periods
Date: 2010-02-14 08:00:00

According to GfK Hungária’s Leaflet Monitor, comparing the first nine months of the leaflet market in 2009 with the same period in 2008 shows that the number of leaflets published...

Medve Óriás kocka 46,7 g ömlesztett sajt
Date: 2010-02-14 08:00:00

MEDVE Óriás Kocka will be a popular offer for cheese lovers with its 46.7-g packaging and favourable price....

Grüne Woche, Berlin, part 1 – In addition to consumers, Hungarians also met purchasers in Berlin
Date: 2010-02-14 08:00:00

In January, Hungarian food products were given media surface in the value of HUF 30-50 million in Germany – Hungary was the partner country at the Grüne Woche food and...

Environmental product charge system changed again from 1 January
Date: 2010-02-14 08:00:00

As recession hit different industries to a varying extent, actors in the packaging industry sensed the crisis differently. Those who produce packaging for daily consumer goods were affected less or...

We insist on our espresso
Date: 2010-02-14 08:00:00

When it comes to indulgence, we insist on our cup of coffee the most – revealed an on-line survey recently. NESCAFÉ Dolce Gusto surveyed the users of TeszVesz, an auction...

Women and alcohol
Date: 2010-02-14 08:00:00

From January, Dreher Sörgyárak Zrt.’s informative website www.alkohol.info.hu examines the relationship between women and alcohol. Because of biological reasons, women react to alcohol differently from men, but at the same...

Hair dye is in the best position
Date: 2010-02-14 08:00:00

According to the Nielsen Retail Index, in terms of both value and volume only hair dye sales trends were positive in November 2009-October 2009. Measured in Forint, 8 percent more...

Pasta prices slightly reduced – turnover remains stable
Date: 2010-02-14 08:00:00

Pasta is one of the most popular food products in Hungary. It ranks eleventh among the 90 categories measured by Nielsen, measured in value. Annual retail sales are above the...

Nespresso Corner
Date: 2010-02-14 08:00:00

Capsule coffee takes off slowly in the Hungarian bar/restaurant/café sector. At the end of last year, Nespresso appeared in Media Markt stores with special tasting-stands: Nespresso Corner offers a new...

Hungary on top of the inflation list
Date: 2010-02-14 08:00:00

In November 2009, in the EU-27 consumer prices were 1 percent higher on average, compared to prices in November 2008. The biggest increase was measured in Hungary (5.2 percent) and...

Ideal sütemény
Date: 2010-02-14 08:00:00

Ideal biscuits represent a new category on the market with their composition and individual packaging....

Mirror, mirror on the wall, who is the…- PLMA 2010, Istanbul
Date: 2010-02-14 08:00:00

2009 was the year of private labels: due to the economic crisis spending habits changed all over Europe and these changes were favourable for Private Label. The PLMA 2010 conference...

Oldal

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Most people would prefer free Internet content Date: 2010-02-14 08:00:00

Kalinka Szamovár – mézzel és teafűvel Date: 2010-02-14 08:00:00

The world according to Bocuse Date: 2010-02-14 08:00:00

Bittersweet Date: 2010-02-14 08:00:00

New managing director for METRO Date: 2010-02-14 08:00:00

MFP rebranded Date: 2010-02-14 08:00:00

Easter chocolate figure market keeps shrinking Date: 2010-02-14 08:00:00

The frozen food market contracted Date: 2010-02-14 08:00:00

Loyal employees Date: 2010-02-14 08:00:00

Retail keeps shrinking Date: 2010-02-14 08:00:00

Fütyülős Mézes Szamóca Date: 2010-02-14 08:00:00

Experience-hungry consumers vs. discount store dominance Date: 2010-02-14 08:00:00

Trade marketing toolbar – Display Date: 2010-02-14 08:00:00

Coca-Cola Magyarország won a prize at CSR Best Practice competition Date: 2010-02-14 08:00:00

The epaper solution wins Date: 2010-02-14 08:00:00

Shampoo average prices develop steadily Date: 2010-02-14 08:00:00

Baking industry concentrates further Date: 2010-02-14 08:00:00

Health-friendly restaurants Date: 2010-02-14 08:00:00

Fewer promotional leaflets and shorter promotional periods Date: 2010-02-14 08:00:00

Medve Óriás kocka 46,7 g ömlesztett sajt Date: 2010-02-14 08:00:00

Grüne Woche, Berlin, part 1 – In addition to consumers, Hungarians also met purchasers in Berlin Date: 2010-02-14 08:00:00

Environmental product charge system changed again from 1 January Date: 2010-02-14 08:00:00

We insist on our espresso Date: 2010-02-14 08:00:00

Women and alcohol Date: 2010-02-14 08:00:00

Hair dye is in the best position Date: 2010-02-14 08:00:00

Pasta prices slightly reduced – turnover remains stable Date: 2010-02-14 08:00:00

Nespresso Corner Date: 2010-02-14 08:00:00

Hungary on top of the inflation list Date: 2010-02-14 08:00:00

Ideal sütemény Date: 2010-02-14 08:00:00

Mirror, mirror on the wall, who is the…- PLMA 2010, Istanbul Date: 2010-02-14 08:00:00