Ipsos: we look around many places, but do not really want to choose

By: trademagazin Date: 2013. 01. 14. 12:50

It is one thing to look around, but real commitment means something different. On average, 44 percent of the respondents followed the various brands in social media – shows the recent study of Ipsos.

People actively connected to a brand if they push the like button, comment it or recommend it to others. The most lively interest can be found among people under 35: 55 percent of them are the most active on an international level, opposed to the 42 percent of the 35-49 age group and the 27 percent of people over 50.

34 percent of the Hungarian Internet users have intense relationship with brands (10 percent less than the international average).

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