News and articles

MasterCard in the shop window

MasterCard appeared with interactive public space advertising surfaces for the first time, on the streets of New York, Chicago, Miami and Philadelphia. In busy retail zones they placed advertisements in...

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Csabahús Brand

Debreceni Csoport Húsipari Kft. modernised its traditional Csabahús brand, in terms of both packaging and product portfolio....

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The summer was characterised by lowering pig prices

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that in the first half of 2010 10 percent...

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The 401-2,500 m² channel strengthened

Coffee retail sales decreased by 5 percent in value and by 9 percent in volume in the December 2009-May 2010 period. The six-month coffee market neared HUF 24 billion. However,...

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New Fiat fleet helps the work of METRO’s regional sales team

Early August METRO Hungary and LeasePlan Hungária Zrt. ceremonially presented 55 cars from the 110-car fleet to the sales representatives of METRO. They chose Fiat Grande Punto 1.3 Multijet diesel,...

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New cleaning products from EVM

EVM Zrt., the manufacturer of traditional brands such as Ultra, WU2, Caola and Komfort expanded its product portfolio. Last year the market welcomed their anti-mould product Ultra Szavo. Under the...

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Béla Prohászka, president of MNGSZ “A professional centre is about to be established”

– What does it mean for MNGSZ (Hungarian Gastronomic National Association) that Hoventa is organised by Hungexpo? –The association has already played an active part in the biggest domestic catering...

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Another Czifray round

Hungarian Gastronomy Association announced the next round of the Czifray course. The topics are: 1. freshwater fish in red or white wine fish soup 2. sausage in the kitchen of...

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Nagel is the main sponsor

Nagel Hungária Kft. is the main sponsor of POPAI Awards Hungary POP competition. The prestigious logistics company is connected to the field of ‘marketing at retail’ on many levels. They...

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New Ultra Szavo Scrubbing Creams

New Ultra Szavo scrubbing creams can be used for several purposes in the household....

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Export plays the main role

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, mainly export-driven economic growth will be around 1 percent this year in Hungary. Industrial production in the first five...

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Coffee brands use prize games to win consumers

Although coffee is still one of the most popular products, in the recent period the market contracted significantly. Despite this trend Beatrix Pálvölgyi, Sara Lee Hungary Zrt.’s PR manager is...

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Makó-style market opened in SPAR stores

From August shoppers can buy original Makó products from traditional Makó-style wooden stands in SPAR stores. The idea came after Makó onion was granted protection from the European Union. A...

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Hungarian company Scarab is heading to New York

Scarab Research of Budapest announced that FreshDirect, the biggest online retailer in New York State would launch a personalised product offering service that uses the Scarab Enterprise system. FreshDirect’s turnover...

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János Pataki president of National Guild of Hungarian Confectioners “They are concentrating on competitions”

– What do you expect from the ‘new’ Hoventa? – Hungexpo promised to redefine Hoventa. The new direction, for instance sponsoring culinary competitions open to the public, is noteworthy. The...

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Cold coffee

While in the United States the average McDonald’s unit sold 53 coffees par day last June, this June this number plummeted to 24. However, the average number of frappes sold...

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Shopping trolleys on a short leash

In 2009 at least 17 US cities passed decrees to regulate the problem of abandoned shopping trolleys. Retailers and shoppers who break the rules will have to pay serious fines....

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An overview of Hungary’s agricultural foreign trade balance

According to data from the latest report by KSH (Central Statistical Office), published on 30 July, Hungary’s agricultural export was EUR 2,143.6 million in the first five months of 2010....

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Greece on top of the inflation list

EUROSTAT reported that consumer prices diminished in the eurozone in July, in comparison with June. In the EU-27 consumer prices were 1.9 percent higher in the same period. Prices decreased...

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Coffee is still a popular and specific drink

In the first half of 2010, 84 percent of Hungarian households bought coffee. Most of them, 65 percent bought ground roasted coffee; the second most popular was 3in1 and cappuccino...

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Camping cheese was awarded the Superbrands prize

The independent jury of 16 expert members awarded quality for the sixth time. They decided that the Camping brand, with its decades-long traditions, can bear the Superbrands 2010 marking for...

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The 5 winners of ‘The Heart of the Community’ programme were drawn

One institution in Tahitótfalu, Szombathely, Komló, Békés and Szerencs will receive the donations collected as part of ‘The Heart of the Community’ (KÖSZI) programme this spring. CBA and Procter&Gamble set...

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Erzsébet Ács, president of National Association of Interior Designers “Sight and words”

– How did the idea come to organise your ‘Star Island’ at Hoventa? – We have been cooperating successfully with Hungexpo at BNV and Construma for years, this is why...

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Drop Shop wine bar

Drop Shop is a real 21st-century place that would stand the test in any metropolis. The doormat says ‘Tasting Zone’ and we enter Scandinavian-style interior that is crammed with bottles...

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Defied stereotypes

The latest research by Ipsos Mendelsohn revealed that rich American moms buy the same things at the same places as less well-off mothers. It also turned out that rich mothers’...

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Péter Feiner ask Ákos Kozák

Question: Retail turnover fell in the first half of 2010. What do you think the perspectives are for the second half of the year? What can retailers and manufacturers expect...

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Disappointing second quarter results in European food retail

In the second quarter less food was sold in retail in ten developed European countries (Hungary included), compared to April-June 2009. In terms of value, Nielsen Growthreporter registered negative performance...

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Non-alcoholic and single-flavour pralines strengthened their position

In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...

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Sandwiches from Kométa salami for first-graders in Kaposvár

In the first days of the 2010/2011 school year Kométa ’99 Zrt. handed out delicious salami sandwiches to 700 first-graders in 17 primary schools. The company’s managing director Giacomo Pedranzini...

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International PRICER recognition for Szintézis Group

On 2 September 2010 the PRICER conference was organised in Paris, with the participation of partners from all over the world. Strategic development director Dávid Szabó represented Szintézis Group –...

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