Egg powder made of plants is marketed in the U.S.

By: trademagazin Date: 2013. 09. 13. 10:55

A radical ‘artificial egg’ backed by Paypal billionaire Peter Thiel and Bill Gates goes on sale in US supermarkets for the first time on Wednesday.

tojasokMade from plants, it can replace eggs in everything from cakes to mayonnaise – without a chicken ever coming close to the production process – the Daily Mail wrote.

The team today started selling their ‘plant egg’, called Beyond Eggs, in Whole Foods in California – and say it could soon be available in supermarkets worldwide.

‘We want to take animals out of the equation,’ said Josh Tetrick, the firm’s founder. ‘The food industry is begging for innovation, especially where animals are involved – it is a broken industry.’

Tetrick’s idea was to find a mix of easy-to-grow plants that, when mixed together in the right way, replicate the taste, nutritional values and cooking properties of an egg. (MTI)

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