Company and Personal News

Health and pleasure for several target groups

The development of refrigerated milk desserts has been stable and dynamic. Between 2003 and 2006, the market grew by 50 per cent, with the volume of sales near 15,000 tons...

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Growing number of destinations

Gebrüder Weiss Szállítmányozási és Logisztikai Kft. achieved a 16 per cent increase in turnover in 2006, maintaining its leading position in South Eastern European grouped forwarding services. They have 170...

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Multinationals within walking distance

According to dr. Károly Flaskay, managing director of PWC, the rate at which new shopping malls are built seems to be falling. On the other hand, hyper markets seem to...

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Optimism

Originally, I wanted to write down a few thoughts about brand building and its strategic role, in connection with the 30 year success story of SIÓ, but I have changed...

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IMIGe getting stronger internationally

IMIGe with Czech, Hungarian, Slovakian and Polish offices and Sales Activation Solutions (SAS) Lts. have established a new holding under the name POS Media Group. IMIGe used to be owned...

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Mixed and sandwich type biscuits becoming more popular

7 per cent more sweet biscuits were sold last year than a year before that. According to the Retail Trade Index of ACNielsen, innovation played an important part in the...

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MAXITY: small enough for the city!

Everybody is in a hurry in the city and we do not like trucks unloading in narrow streets. We would like to see transport vehicles with small turning circles, which...

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Shopping malls still most popular in Budapest

According to KSH data for 2005, the concentration of retail trade into large stores has continued. Shopping malls and hyper markets accounted for 30 per cent of overall retail sales...

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Food under scrutiny

According to Miklós Süth, national chief vet, food on the shelves in stores and marketplaces is going to be as safe again as it should be. Consumer trust has diminished...

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Winning Zwack spirits

Of the ten spirits of Zwack Unicum Nyrt. nominated, 8 received prizes at the World Spirits Award competition held in Klagenfurt. Erdei Szeder és Bodza, Fehér Eper, Érlelt Cigánymeggy introduced...

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Playing with categories

Biscuits have been manufactured in Hungary for over a hundred years. Sales are rising while the product range is becoming more colourful and diverse. – The categories where innovations appear...

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Sending packages from the local grocery

GLS General Logistics System Hungary Csomag-Logisztikai Kft. intends to increase the number of its partners doing deliveries from 130 to 350 in 2007 and to 750 in 2008. They hope...

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Contrasts under the Caribbean sun

Guadeloupe is an island in the Caribbean sea with an area of 1700 square kilometres and a population of 420 thousand. It is not a well known holiday destination for...

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To break conventions

Zsolt Mészáros became the marketing manager of Borsodi Sörgyár ZRt. in January 2007. He had spent 13 years with Unilever in various marketing positions. He began his career as a...

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Shrinking costs, growing profits

InBev, the largest brewery group in world has published its 2006 results. The organic volume of sales increased by 5,5 per cent last year, while revenues grew by 7,9 per...

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Diverse trends, constant growth

Retail sales of household detergents are expanding constantly and amount to nearly HUF 20 billion annually. The rate of growth is different for various segments. The segment of washing agents...

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The masculine beverage

Beer is a masculine beverage, according to data for the second half of 2006 from GfK Hungária and Szonda Ipsos PMX. One out of two people above the age of...

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Win, place, show

The success of business plans for the year largely depend on the outcome of annual negotiations. All key account, sales, marketing managers and even general directors face a high level...

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To be and to be seen

András Simon was trained to be a lawyer but had 11 years of of experience as a television journalist when he became the PR manager of Magyar Telekom on 1....

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GFK Group among the billionaires

With growth of 19 per cent last year, the GfK Group achieved revenues of over EUR one billion in the fiscal year 2006. Profit increased from 12,6 per cent to...

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Chain-specific demand for detergents

Innovations in detergents are driven by a wide range of factors from the methods of cleaning to trends in kitchen equipment. The fact that the market share of modern products...

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Gulyás has plans for HoReCa

Gulyás Nagykereskedelmi Kft. – as a wholesale business – was established in 1990. In the beginning, they had paper products, later turned to tobacco and sweets and finally ended up...

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Fanta

The well known Fanta brings playfulness into the lives of consumers. They can discover the world of Fanta through various flavours from different parts of the world. Large sales are...

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Looking for cohesion

László Kemendy has become the new chairman of the Hungarian Association of Grape and Wine Producers (MSZBSZ). He has been an employee of Törley Pezsgőpincészet since graduating from university in...

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HL Display buying Display Team

The market leader in POS marketing communication tools, HL Display of Sweden has bought the Finnish company, Display Team....

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A change in attitude for manufacturers is needed as well

Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also...

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Special wine offer for Easter from Interfruct Kft!

Over 400 Hungarian and nearly 50 imported wines are available in the Interfruct Kft. stores. In addition to quality wines at favourable prices, we also have prestige wines from internationally...

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Company card

The Hungarian subsidiary of one of the leading food companies in Europe, FINDUS AB. began operations in April 2002. FINDUS products include premium quality frozen vegetables, vegetable mixes, instant foods,...

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