To break conventions

By: trademagazin Date: 2007. 03. 28. 08:00

Zsolt Mészáros became the marketing manager of Borsodi Sörgyár ZRt. in January 2007. He had spent 13 years with Unilever in various marketing positions. He began his career as a sales assistant, then became the brand manager of the ice cream division and later went on to become marketing manager of the same division in South Africa. Between 2001 and 2006, he had worked in the Food Division of Unilever where he was also responsible for trade marketing and sales in Hungary, Slovenia and Croatia. – The biggest challenge in my new position is the enormous competition – he says. Ha wants to break away from conventions and intends to take risks. I knew Borsodi beer is the market leader but I was surprised to see how healthy and powerful the brand is. It is a huge responsibility and opportunity to work with such an important brand. – ha adds.

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