By: Fazekas Endre Date: 2007. 03. 28. 08:00

Originally, I wanted to write down a few thoughts about brand building and its strategic role, in connection with the 30 year success story of SIÓ, but I have changed my mind as a result of the first Business Dinner organised by Lánchíd Klub and Trade Magazin. The leaders of the domestic food industry agree about basic issues. There is a commonly shared interest in improving food safety and in preserving consumer trust. Market players appreciate the commitment shown by government institutions to these objectives. The clear and strategic thinking of Minister Gráf and his long-term approach to these issues is encouraging for market players. The commitment of Sándor Csányi, the largest investor in the domestic food industry also serves as an example of responsible attitude in the business. Another conclusion which became clear after the dinner, is that multinationals regard themselves as Hungarian enterprises and also work for future of the Hungarian economy.

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