News and articles
Energetic cereals
Date: 2012-11-09 01:30:21
There are two big categories on the cereal market: cereal flakes and bars, and mueslis and muesli bars. The two groups have slightly different target groups and consumption motivations. Andrásné...
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Wiener season approaches with fervent price promotions
Date: 2012-11-09 01:22:59
Wiener is as popular as it used to be: according to Nielsen, from November to December in 2011 volume sales augmented by 52 percent and value sales rose by 40...
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Promising first six months in agricultural foreign trade
Date: 2012-11-09 01:18:59
The effects of the drought have been disastrous, far less wheat was harvested in Russia, the Ukraine and Hungary – consequently, prices have started increasing. Corn yield suffered even more...
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Wiener is a favourite with large families
Date: 2012-11-09 01:17:14
Wiener is a very popular product category: nine out of ten households purchased this type of meat product in the 12-month period leading up to June 2012. It is large...
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Private label sales grew in the first six months
Date: 2012-11-09 01:15:11
Food retailers’ revenue from private label products increased in the first half of the year if compared with the first six months of the previous year – reveals Nielsen’s latest...
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The level of consumption was at a standstill in the first six months
Date: 2012-11-09 01:14:02
Hungary’s economy and consumption were characterised by stagnation in the first half of 2012 – reported GfK Hungária in the Retail Analysis study conducted by its Consumer Panel Services. Hungarian...
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JOYA PUR soy drink
Date: 2012-11-09 01:11:37
Just like other members of the product family, JOYA PUR soy drink is now available in a new packaging, offering a softer and creamier, more milk-like experience than before....
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Production prices in the industry reduced further in August
Date: 2012-11-09 01:07:35
In August 2012 production prices in the industry were 0.3 percent below the level of July. The volume of industrial production fell by 0.8 percent if compared with the level...
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New in-store tool in Tesco stores
Date: 2012-11-09 01:03:42
POS Services Kft., the media sales partner of Tesco Hungary makes its latest advertising tool, called POP-UP available in Hungary from 1 October 2012. This tool is placed on shopping...
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Zewa Softis Glamour
Date: 2012-11-09 01:02:47
This practical package is decorated with special motifs and has a pleasant flower scent, making the product stylish and easy to use in everyday life....
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Food prices are rising above the average
Date: 2012-11-09 01:00:05
In September consumer prices were 6.6 percent higher than a year earlier. The monthly pensioner consumer price index augmented 0.3 percent and the annual index upped 6.6 percent. Compared with...
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NIVEA Hydro Care
Date: 2012-11-09 00:58:45
New NIVEA HYDRO CARE hair care products contain aloe vera and water lily extract, giving back your hair its natural moisture every day....
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GKI is pessimistic
Date: 2012-11-09 00:56:27
GKI Economic Research Zrt.’s forecast for 2012-2013: Hungary’ economy will lag behind the economies of the European Union and our economic policy will lead to isolation. The level of consumption,...
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Demand for Hungarian wines dropped by one third
Date: 2012-11-09 00:53:49
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that 3 percent less slaughter turkey was sold in Hungary in the first nine...
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Cerbona Disney
Date: 2012-11-09 00:50:50
The popular Cars and Faireez graphic designs are updated and the Cinnamon breakfast cereal sports a new, Phineas and Ferb design....
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Family enterprise with an IT background
Date: 2012-11-09 00:49:50
Kedvenc JM started as a family enterprise back in 1997 and now the company employs 130 people. The company’s profile is producing and selling frozen goods, fresh and frozen meat...
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Planned changes affecting retail
Date: 2012-11-09 00:45:51
Our magazine discussed the most important changes in taxation affecting the food industry and the retail sector with Péter Biczó, a partner in PricewaterhouseCoopers Auditing Kft. and Anita Mekler, a...
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Fleet management and operating lease
Date: 2012-11-09 00:39:28
In Europe new car sales somewhat decreased but in Hungary 15 percent more new cars were sold in the first nine months of 2012 than in the same period of...
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Financial institutions keep fine-tuning their products
Date: 2012-11-09 00:31:42
At the moment micro and small businesses show reduced demand for production machinery lease because investment activity dropped. These firms tend to apply for current account and working capital loans....
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Trends, whys and answers – part 6
Date: 2012-11-09 00:26:47
Basically consumers are grouped according to socio-demographic features, e.g. sex, age, studies, income, etc., but qualitative market researchers can also characterise members of the target group according to psychographic characteristics...
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You can believe your eyes
Date: 2012-11-09 00:15:09
What is eye tracking good for? The answer is simple: it can be used when we would like to grab the attention of the target group visually and the product...
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Shops, POP and ruin pubs: POPAI executives’ meeting – the Hungarian way
Date: 2012-11-09 00:13:40
On 4-5 October 2012 Budapest was the meeting place of POPAI’s (Point of Purchase Association International) 16 representatives from 9 European countries, and POPAI North America president Michael Heneghan also...
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Production prices in the industry reduced further in August
Date: 2012-11-09 00:11:48
In August 2012 production prices in the industry were 0.3 percent below the level of July. The volume of industrial production fell by 0.8 percent if compared with the level...
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Clash of the titans
Date: 2012-11-09 00:11:25
Walmart and Amazon continue their battle. In September Walmart pulled Amazon’s Kindle readers from 4,000 stores and in October they started same-day delivery – a service that used to be...
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Pheed – new social media
Date: 2012-11-09 00:06:42
The new service combines different elements of Facebook, Twitter, Tumblr, Instagram, YouTube and SoundCloud on a single platform, in order to make content creation easy. On Pheed, you can create...
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Displays: five golden rules
Date: 2012-11-09 00:02:24
Gord Collins, a strategist with Ravenshoe Packaging (Canada) defined 5 important rules, which if kept can make displays successful. On his blog, called Between the Shelves, he published the following...
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Beer is a Czech icon – a postcard from Prague
Date: 2012-11-08 23:57:53
As president of the Association of Hungarian Brewers, I recently had to participate in a regional meeting in Prague. Beer is an icon in the Czech Republic, it is everywhere...
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Superbrands prize for eisberg!
Date: 2012-11-08 23:54:36
‘More than just a salad…’ is the credo of eisberg, one of Europe’s leading enterprises in produc-ing and delivering ready-to-eat salads. The eisberg Hungary Kft. operates on 3,000m² with 115...
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Retail of the future
Date: 2012-11-08 23:51:32
The department store is considered to be the first modern form of retail, the first such unit opened in 1890 in the USA, under the still going Macy’s brand name....
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