Gift packs from private labels

By: trademagazin Date: 2015. 11. 02. 10:07

Just like in former years, this season dm differentiates between 4 different gift pack categories: low-priced for women, low-priced for men, high-priced for women and high-priced for men, with the value threshold between categories being HUF 3,000. In addition to branded gift packs, this season they will also put 10 private label gift packs on the market. What is more, the drugstore chain also appreciates it if branded product manufacturers create unique gift packs for dm stores – revealed Roland Kanyó. Examining the Christmas gift pack selection, dm found that this year there are more movie characters and animated characters on the packagings.


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