News and articles
Brand evolution on a higher level (part 2)
Date: 2013-04-11 10:50:09
Last time (Trade magazin 12/2012) we analysed people’s relationship with brands using the metaphor of basic human relations. The main question now is what kind of marketing activity we can...
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Dream job from Tourism Australia, but you'll need to work it
Date: 2013-04-11 10:28:08
IT'S one of Australia's newest dream jobs, but be warned, if you're expecting to relax on an island paradise sipping cocktails and watching dolphins glide through the water, you're in...
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Happy Fish at the “Happy guest” hotel
Date: 2013-04-11 10:25:00
After a hard day on the road to get to a long-winded meeting with boring colleagues you just need cheering up. Waiting in your hotel room, you need someone to...
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Wine-tasting in an advanced way
Date: 2013-04-11 10:08:13
What if you want to get the taste of a wide range of premium wines, but you do not want to buy a huge bottle? WineSide has a great idea...
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If a chef is travelling – Video of the day
Date: 2013-04-11 09:55:52
Anthony Bourdain's new show Parts Unknown premieres April 14th, and today CNN has both a preview clip of the show and an interview with Bourdain. First up, Bourdain explains how...
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Wizz Air launches its Budapest-Baku flight on 17th June
Date: 2013-04-11 09:32:37
Hungarian WizzAir Company will launch Budapest-Baku-Budapest flight on 17th June, 2013, said the WizzAir’s Director Gyorgy Abran. According to him, the ticket sale has already started from today: “The flights...
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Grüne Woche in Berlin (part 2): Coffee, the poor and the rich
Date: 2013-04-10 20:01:14
Peter Brabeck-Letmathe, member of the Nestlé Group’s board of directors told in Berlin that the company would like to double its revenue from coffee sales in the next ten years....
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Lidl will sell more than 900 Hungarian products
Date: 2013-04-10 19:57:44
By the end of 2014 Lidl will increase the proportion of their Hungarian products from 54 to 60 percent. Our magazine asked Jenő Grósz, Lidl Hungary’s chairman of the board...
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A growing number of Hungarians use their mobile phone for price comparison
Date: 2013-04-10 19:43:28
A recent study by Nielsen emphasises that the mobile phone is the most important communication device and medium for many people. Although mobile shopping is still in an early stage...
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Winter destroyed two million hectares of Russian crops
Date: 2013-04-10 19:36:55
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) help to make business decisions. The latest forecasts from the International Grains Council (IGC) revealed...
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SPAR – among the leaders in online marketing
Date: 2013-04-10 19:35:31
SPAR Hungary has been active in the field of online marketing since 2011, utilising the opportunities created by the internet and relying on the wide range of tools offered by...
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Bisnode: the decline in consumption continues to affect the businesses badly
Date: 2013-04-10 12:20:53
The bankruptcy rate of companies dealing with producing food, beverage and tobacco product, dealing with automotive trade, retailing and hospitality increased between 1 April 2012 and 31 March 2013, compared...
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GfK: financial thinking and risk-taking are not only determined by the available income
Date: 2013-04-10 12:18:37
In autumn 2012, GfK Hungária examined the thinking, the needs and the expectations of affluent bank customers who have higher than average incomes. The key finding of the research was:...
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Awakening optimism among SMEs
Date: 2013-04-10 12:15:13
A clear improvement in sentiment can be experienced among the domestic SMEs, whereas following last year’s uncertainty K&H’s SME confidence index started to increase significantly. Optimism can be mainly explained...
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BGF: fresh graduates earn 100-150 thousand forints in trade and catering
Date: 2013-04-10 12:10:17
92 percent of the trade and catering enterprises are employing fresh graduates, with a typically 100-150 thousand HUF net starting wage. These fresh graduates are starting their careers for mostly...
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Production has started in Nestlé’s new factory in Bük
Date: 2013-04-10 12:10:09
Production has started in Nestlé Purina’s enlarged factory in Bük. As the part of the 13 billion HUF worth investment, the four new production lines will double the pet food...
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One and a half billion HUF worth donations from the Food Bank
Date: 2013-04-10 11:29:22
The Hungarian Food Bank Association distributed more than 5,000 tons of food donations worth 1.5 billion HUF in 2012, throught its 520 partners organizations. Thus, food packages were ditributed at...
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Fidesz: new tobacco shop tender for the smaller municipalities
Date: 2013-04-10 11:25:56
Just as it was envisaged, the national tobacco shops will open in the summer, while the National Non-Profit Commercial Tobacco Co. annunces a new tobacco shop tender for the smaller...
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The Downtown Cheese Festival debuts with cheese auction and open-view kitchen shows
Date: 2013-04-10 11:20:45
Cheese-making courses, open kitchen and cheese auction will await the guests of the 1st Downtown Cheese Festival (Belvárosi Sajtfesztivál) from Friday to Sunday at the Erzsébet square in Budapest. The...
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Online retail: development and restructuring
Date: 2013-04-10 10:41:32
More and more people choose online shopping in Hungary – revealed a comprehensive market survey conducted by Olcsóbbat.hu and UNAS, with the participation of more than 2,000 online shops. 68...
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Fringe benefits: Széchenyi Rest Card leads closely followed by the Erzsébet-voucher
Date: 2013-04-10 10:40:32
According to the analysis based on the answers of more than 30,000 employees, the Széchenyi Rest Card has maintained its leading postion on the market of Fringe benefits in 2013with...
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KSH: the guest traffic of the commercial accomodiations increased by 8.2 percent in February
Date: 2013-04-10 10:30:36
In February, 17.9 percent more foreign guest spent 12.9 percent more guest nights at commercial accomodiations than in the same period of the previous year The number of domestic visitors...
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Extravagant champagne-image
Date: 2013-04-10 10:29:58
What is a modern set of champagne like? The three dimensional design of Brut Gran Reserva by Torello winery is definitely not a boring piece of artwork…...
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Magic recipe
Date: 2013-04-10 10:11:44
Those who know me also know that our company has been dealing with premium dairy products and dairy substitutes for nearly 8 years, and with other FMCG products for 20...
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Kraft Foods Hungária goes through a name change soon, too
Date: 2013-04-10 09:41:16
The North American grocery business will henceforth be known as Kraft Foods Group (KRFT), which represents a name change and new stock ticker symbol. Its global snacks business bears the...
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Lego hotel in the USA
Date: 2013-04-10 09:41:11
The Legoland Hotel opened in Carlsbad, Calif., Friday. Just outside the front gate of Legoland in California, it’s the first hotel of its kind in North America. The 250 guest...
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Ipsos F&F: Have breakfast like a king … – young people's eating habits
Date: 2013-04-09 12:40:49
The majority of young people believe that the abundant breakfast, hot lunch, and a lot of fruit is part of everyday eating, but their eating habits are far from ideal....
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The national advertising pie shrank by three percent last year
Date: 2013-04-09 12:38:06
Domestic advertising spendings shrank by about 2.9 percent last year. On the basis of the datas of the Hungarian Advertising Association, its vale was 174 billion HUF – was said...
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FruitVeB: greenhouse production can increase, due to the easening of the use of thermal energy
Date: 2013-04-09 12:35:02
In Hungary the volume of vegetables grown in greenhouses can be significantly increased from 200 thousand tons per year to 600 thousand tons by 2020, due to the easening of...
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Vodka and bitters overtook pálinka
Date: 2013-04-09 12:33:23
Vodka and bitters overtook pálinka on the domestic market of spirits in 2012 – writes [origo], after Magyar Nemzet. The change is due to the excise tax increase. Until 2011,...
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