Company and Personal News
‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...
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Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00
The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...
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Down on your knees or standing up?
Date: 2010-05-20 08:00:00
‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...
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Equipment for firefighters in Sopron and screenings for Martfű dwellers
Date: 2010-05-20 08:00:00
The two winner foundations spent the HUF 3 million they won in the ‘Heineken Hungária for Sopron / Martfű’ charity programme on the projects mentioned above. Heineken announced its charity...
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Sialogue for improving the conditions of dogs
Date: 2010-05-20 08:00:00
Mars organised a meeting for experts, NGOs and public authorities who work for solving the problems of domestic animal keeping. Participants of this Social Dialogue discussed problematic issues and proposed...
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Net wages escalated by ten percent
Date: 2010-05-20 08:00:00
At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...
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Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00
Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...
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Private life made public
Date: 2010-05-20 08:00:00
While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...
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The most popular women’s handball team in League 1 receives one million Forints
Date: 2010-05-20 08:00:00
From 8 April, those supporters who buy Arany Ászok can vote on their favourite women’s handball team for a month. The team with the highest number of votes receives HUF...
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‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme
Date: 2010-05-20 08:00:00
Syngenta and the Hungarian Food Bank Association launched their Food Avalanche programme for the 3rd time in February 2010. There were 26 applications and 9 winners were announced. Municipalities and...
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Unemployment hits a peak
Date: 2010-05-20 08:00:00
Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...
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Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00
Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...
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The fourth screen
Date: 2010-05-20 08:00:00
It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...
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The most frequent places for buying certain categories
Date: 2010-05-20 08:00:00
Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....
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Industrial Oscar for Tetra Pak
Date: 2010-05-20 08:00:00
The Budaörs plant of Tetra Pak is the first Hungarian packaging material manufacturer that has won the Manufacturing Excellence Award of the Japan Institute of Plant Maintenance. The industrial ‘Oscar’...
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Food prices stepped on the brake
Date: 2010-05-20 08:00:00
In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...
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Ice cream experiences from branded products
Date: 2010-05-20 08:00:00
It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...
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Design and brand building the P&G way
Date: 2010-05-20 08:00:00
The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...
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Wage increase at Kométa
Date: 2010-05-20 08:00:00
Kométa ’99 Zrt. was the first meat-industry company to start negotiations with trade unions and to increase the wages of employees by 3.5-4.5 percent as of 1 March. The average...
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Members of the food chain are more disciplined year by year
Date: 2010-05-20 08:00:00
In Hungary people’s trust in food products has never been shaken. Not even six years ago, during the paprika scandal. Nevertheless, the bird flue did some harm to chicken farmers....
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Industrial prices decreased
Date: 2010-05-20 08:00:00
lthough in February 2010 industrial export prices were 0.9 percent higher than in the previous month, they were 5.4 percent lower in comparison with February 2009. Prices in the food...
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Larger packaging units experienced a bigger decline
Date: 2010-05-20 08:00:00
Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...
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Category identifying placement
Date: 2010-05-20 08:00:00
Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...
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Bestillo is the favourite of Gyula dwellers
Date: 2010-05-20 08:00:00
Bestillo Pálinkaház’s raspberry pálinka was the spectators’ favourite at the 11th Kisüsti Pálinka festival in Gyula, where the jury tested 851 pálinkas and distillates. Boldogkő Fruit Kft., the manufacturer of...
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Consumer trust
Date: 2010-05-20 08:00:00
Food safety is important for every second Hungarian in deciding where to do their shopping, informs a Nielsen survey. Six out of ten Hungarians think the products they buy in...
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Inflation in Hungary is the highest
Date: 2010-05-20 08:00:00
In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...
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Growth in terms of both value and volume
Date: 2010-05-20 08:00:00
The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...
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They are the best in promotion
Date: 2010-05-20 08:00:00
Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...
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Riceland’s prize game continues!
Date: 2010-05-20 08:00:00
This year started well for one participant of Riceland’s loyalty programme – players only had to collect 5 Riceland logos – as in both January and April one lucky winner...
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Rapid alerts
Date: 2010-05-20 08:00:00
RASFF (Rapid Alert System for Food and Feed) operates in the member states of the EU. Through this system member states report to the European Commission if human health hazards...
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