Company and Personal News
The amount spent on TV advertising further decreased last year
Date: 2011-03-09 12:50:33
Over the past year, 3 percent (58.3 billion HUF) less was spent on television advertising in the Hungarian market, compared to 2009 – said Nagy István Ottó, director of Ernst...
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FAO: fish breeding has reached its peak
Date: 2011-03-09 12:49:57
The industrial fish breeding increased by 6.6 percent annually over the past 30 years. The annual 0.7 kilograms per capita fish consumption, therefore, has now increased to 7.8 kilograms. But...
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E-billing spreads slow because of the absence of standard
Date: 2011-03-09 12:30:09
Although the electronic bill has a lot of economic advantages, it is spreading slowly in the Hungarian market – said Kőrös Zsolt, executive of Noreg Kft. on Wednesday at a...
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This year there will be no new Auchan because of the crisis tax
Date: 2011-03-09 12:28:00
Over the past year, without its gas stations Auchan’s gross turnover was 225 billion HUF – said Jean-Paul Filliat, manager of the company, at a press conference today. Auchan Hungary...
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A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan
Date: 2011-03-09 12:23:07
A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan. There are plenty of factors influencing customers when it comes to their decisions on what...
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Wonderduck Agency is the name of Rafinanz independent BTL division
Date: 2011-03-09 11:53:59
The BTL division of Rafinanz is going to continue its activity under the name Wonderduck Agency. The team and the leaders are not going through any changes. Rafinanz has strenghtened...
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Changes in the regulation on environmental protection product fee?
Date: 2011-03-09 10:39:02
PricewaterhouseCoopers Kft. informed its partners about changes in the regulation of the environmental protection product fee. Manager Balázs Szük told that were not many significant changes in the regulation as...
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Nutex plans expansion
Date: 2011-03-09 10:25:58
Hungarian dietary supplement maker Nutex has announced that they are about to expand on its existing markets this year, and they hope to close 2011 with positive numbers. Nutex and...
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Women are more comfortable with community portals
Date: 2011-03-09 09:32:45
Hlf of the people between 18-64 who are persent on at least one community portal, get use these type of sites on a daily basis. On IWIW and Facebook, women...
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Various opinions on Fruit Logistica
Date: 2011-03-08 22:48:15
‘Fruit Logistica was highly successful for Belgian fruit and vegetable exporters. It was remarkable to see so many visitors from Russia, Eastern Europe, the Middle East and North America.’ (Veerle...
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Ethics, health and toys
Date: 2011-03-08 21:54:45
It is difficult to find FMCG products which have been developed especially for small children, despite the fact that the average schoolchild has a monthly HUF 4,000 to spend. A...
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Drugstores
Date: 2011-03-08 21:53:59
Drugstores continued their conquest: sales in this retail channel improved by 4 percent in value and by 5 percent in volume, reaching a market share of 26 percent (up 1...
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Complete renewal in terms of skin care
Date: 2011-03-08 21:27:59
In 2011 Dove improves its product portfolio paying even greater attention to the needs of the skin. From this year all shower gels will contain the NutriumMoisture™ formula and two...
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Product return
Date: 2011-03-08 21:23:37
Impala Kft., a furniture distribution company not only developed its own line, but also had a great promotional idea: used chairs can be returned in exchange of HUF 3,000 per...
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Discount stores dominate on the chocolate bar market
Date: 2011-03-08 21:16:46
GfK Hungária’s ConsumerScan revealed that in the first ten months of 2010 discount stores kept their leading position on the market of chocolate bars. Hypermarkets also became stronger – more...
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People are increasingly interested in reading promotion leaflets
Date: 2011-03-08 21:11:36
Since 2009 the influence of promotions has increased greatly. According to GfK Hungária Shopping Monitor 2011, 58 percent of those asked gather information from promotion leaflets found in their mailbox....
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The prices of cereal grains and vegetables increased the most
Date: 2011-03-08 21:09:37
It did not come as a surprise that the production price level of agricultural products was 29 percent higher in December 2010 than a year earlier. Looking into it deeper...
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More than three quarters of households buy ham on a regular basis
Date: 2011-03-08 21:07:59
Different types of ham (machine ham, smoked-cooked, dried, matured and peasant hams) remain to be popular: in the first ten months of 2010 more than three quarters of households bought...
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Market-leading energy drink manufacturer brings production to Hungary
Date: 2011-03-08 20:53:10
From spring 2011 Miskolc-seated Hell Energy Magyarország Kft. will realise the bulk of its manufacturing activity at the new production facility, which is being built in the outskirts of Szikszó....
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Rondo invests in capacity expansion
Date: 2011-03-08 20:51:18
Rondo Kft. invested nearly HUF 2 billion in expanding its cardboard manufacturing capacity in Budapest. A new production plant and an internal transport system were completed by the end of...
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MÉBiH coordinates the preparation for a European food consumption survey
Date: 2011-03-08 20:49:20
The Hungarian Food Safety Office (MÉBiH) won the European Food Safety Authority’s tender and will elaborate the methodology of and prepare for EU MENU, a European food consumption survey. The...
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My company is on the Internet
Date: 2011-03-08 20:47:39
Ipsos conducted a survey for Google Hungary, which revealed that less than half of Hungarian micro- and small businesses have their own websites. This finding made Budapest Bank, Google Hungary...
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Ferenc Deák works in Moscow
Date: 2011-03-08 20:44:50
The former managing director of Henkel Hungary, who spent the last one and a half years at the company’s Düsseldorf headquarters, works in Moscow from January 2011 as director of...
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Obligatory dynamism
Date: 2011-03-08 20:35:19
Economic upturn is going at full speed in Germany, the rate of unemployment has not been this low for years (some say it has never been). What I saw from...
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Enchanted by brand loyalty
Date: 2011-03-08 20:34:42
A study published for the 15th time, the annual Brand Keys Customer Loyalty Index (CLEI) concluded that these days really successful brands have one thing in common: they enchant customers...
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Barbie and Ken are back together
Date: 2011-03-08 20:33:20
After seven years of separation Barbie and Ken give their romance another chance (the couple even united their Facebook profiles!), informed Mattel in a communiqué, in which they also introduced...
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Coke’s real recipe is not a secret anymore?
Date: 2011-03-08 20:31:43
The Coca-Cola code has been cracked! At least this is what Ira Glass, the host of US radio show ‘This American Life’ claims: he stumbled across the recipe in an...
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The world’s biggest companies joined forces (part 1)
Date: 2011-03-08 20:21:44
The Consumer Goods Forum (CGF) unites 400 leading experts, international organisations and initiatives from 70 countries, representing a turnover of EUR 2.1 trillion. It has been up and running since...
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Retail was still in a bad patch last year
Date: 2011-03-08 20:16:36
Volume sales in retail diminished by 0.3 percent last November, in comparison with November 2009. Volume sales in the first eleven months of 2010 fell by 2.5 percent – reports...
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