Company and Personal News

Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00

Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...

Tesco and Rosenthal announced a new loyalty point collecting promotion
Date: 2010-05-20 08:00:00

The promotion is called ’The art of cuisine from point to point’ and it will give shoppers the opportunity to buy products from the exclusive Thomas dinnerware range with a...

Increasingly conscious decisions by shoppers
Date: 2010-05-20 08:00:00

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

Germans shoppers buy comfortably in a pleasant environment
Date: 2010-05-20 08:00:00

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

PDA and smartphone: about to merge
Date: 2010-05-20 08:00:00

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

Modern packaging system from Cryovac
Date: 2010-05-20 08:00:00

FLOW-VAC system by Cryovac® is one of the most successful packaging systems available in Europe. Designed in cooperation with ULMA, FLOW-VAC guarantees a perfect packaging for cheese and meat products....

S-Budget is two years old
Date: 2010-05-20 08:00:00

SPAR Hungary’s private label product range celebrates its 2nd birthday. Back in April 2008 40 products were launched, now SPAR offers 240 S-Budget products, 75 percent of which are Hungarian...

Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

Behind the scenes
Date: 2010-05-20 08:00:00

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

STI Group acquired Line Packaging & Display company
Date: 2010-05-20 08:00:00

Europe’s leading POS solution provider and top-quality packaging material manufacturer STI purchased UK company Line Packaging & Display Limited, on 31 March 2010. The company has 100 employees and its...

New finance director at METRO
Date: 2010-05-20 08:00:00

From 19 April, Csaba Mándoki is the new finance director of METRO Hungary. He started his career at METRO Hungary in 1995 as head of the controlling department. From March...

‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

Down on your knees or standing up?
Date: 2010-05-20 08:00:00

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

Equipment for firefighters in Sopron and screenings for Martfű dwellers
Date: 2010-05-20 08:00:00

The two winner foundations spent the HUF 3 million they won in the ‘Heineken Hungária for Sopron / Martfű’ charity programme on the projects mentioned above. Heineken announced its charity...

Sialogue for improving the conditions of dogs
Date: 2010-05-20 08:00:00

Mars organised a meeting for experts, NGOs and public authorities who work for solving the problems of domestic animal keeping. Participants of this Social Dialogue discussed problematic issues and proposed...

Net wages escalated by ten percent
Date: 2010-05-20 08:00:00

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

Private life made public
Date: 2010-05-20 08:00:00

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

The most popular women’s handball team in League 1 receives one million Forints
Date: 2010-05-20 08:00:00

From 8 April, those supporters who buy Arany Ászok can vote on their favourite women’s handball team for a month. The team with the highest number of votes receives HUF...

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme
Date: 2010-05-20 08:00:00

Syngenta and the Hungarian Food Bank Association launched their Food Avalanche programme for the 3rd time in February 2010. There were 26 applications and 9 winners were announced. Municipalities and...

Unemployment hits a peak
Date: 2010-05-20 08:00:00

Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...

Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

The fourth screen
Date: 2010-05-20 08:00:00

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

The most frequent places for buying certain categories
Date: 2010-05-20 08:00:00

Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....

Industrial Oscar for Tetra Pak
Date: 2010-05-20 08:00:00

The Budaörs plant of Tetra Pak is the first Hungarian packaging material manufacturer that has won the Manufacturing Excellence Award of the Japan Institute of Plant Maintenance. The industrial ‘Oscar’...

Food prices stepped on the brake
Date: 2010-05-20 08:00:00

In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...

Ice cream experiences from branded products
Date: 2010-05-20 08:00:00

It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...

Design and brand building the P&G way
Date: 2010-05-20 08:00:00

The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...

Oldal

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Company and Personal News

Coded price-hunting with iPhone Date: 2010-05-20 08:00:00

Tesco and Rosenthal announced a new loyalty point collecting promotion Date: 2010-05-20 08:00:00

Increasingly conscious decisions by shoppers Date: 2010-05-20 08:00:00

Germans shoppers buy comfortably in a pleasant environment Date: 2010-05-20 08:00:00

PDA and smartphone: about to merge Date: 2010-05-20 08:00:00

Modern packaging system from Cryovac Date: 2010-05-20 08:00:00

S-Budget is two years old Date: 2010-05-20 08:00:00

Television advertising campaigns’ reach can now be measured electronically Date: 2010-05-20 08:00:00

A stable yoghurt market with strong manufacturer brands Date: 2010-05-20 08:00:00

Behind the scenes Date: 2010-05-20 08:00:00

STI Group acquired Line Packaging & Display company Date: 2010-05-20 08:00:00

New finance director at METRO Date: 2010-05-20 08:00:00

‘It is ending precisely now…’ (Part 2) Date: 2010-05-20 08:00:00

Yoghurt drinks are coming up Date: 2010-05-20 08:00:00

Down on your knees or standing up? Date: 2010-05-20 08:00:00

Equipment for firefighters in Sopron and screenings for Martfű dwellers Date: 2010-05-20 08:00:00

Sialogue for improving the conditions of dogs Date: 2010-05-20 08:00:00

Net wages escalated by ten percent Date: 2010-05-20 08:00:00

Households spent less on yoghurt last year Date: 2010-05-20 08:00:00

Private life made public Date: 2010-05-20 08:00:00

The most popular women’s handball team in League 1 receives one million Forints Date: 2010-05-20 08:00:00

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme Date: 2010-05-20 08:00:00

Unemployment hits a peak Date: 2010-05-20 08:00:00

Ice cream sales by shops took a favourable turn Date: 2010-05-20 08:00:00

The fourth screen Date: 2010-05-20 08:00:00

The most frequent places for buying certain categories Date: 2010-05-20 08:00:00

Industrial Oscar for Tetra Pak Date: 2010-05-20 08:00:00

Food prices stepped on the brake Date: 2010-05-20 08:00:00

Ice cream experiences from branded products Date: 2010-05-20 08:00:00

Design and brand building the P&G way Date: 2010-05-20 08:00:00

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