Company and Personal News
2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00
The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....
Read more
Over HUF 50 billion of revenues for local MARS subsidiaries
Date: 2009-07-01 08:00:00
Combined revenues generated by the two Hungarian MARS subsidiaries totalled over HUF 50 billion in 2008. MARS Magyarország Értékesítő Bt. is the distributor of Snickers®, Twix®, and Uncle Ben’s®, while...
Read more
Arcandor in a mess
Date: 2009-07-01 08:00:00
Arcandor the owner of Karstadt which is one of Germany’s oldest chain of stores asked for bankruptcy protection. Prior to this, the German Government rejected Karstadt’s request for a 440...
Read more
Sector-specifc software
Date: 2009-07-01 08:00:00
Management systems should support key processes most intensively. The intention of CSB-System is to develop standardised software modules in order to shorten the time required for introduction. These software modules...
Read more
2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00
The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...
Read more
New handlebar advertisements in Interspar stores
Date: 2009-07-01 08:00:00
A new tool has been added to the range offered by the In-store division of Célcsoport Média in the form of Bevkocsi Banners on the handlebars of shopping carts in...
Read more
Jászszentlászló team winning Nutrikid Olimpics
Date: 2009-07-01 08:00:00
The team of the Szent László primary school from Jásszentlászló has won the Nestlé Nutrikid Olimpia competition. One out of seven Hungarian primary schools participated in the competition held in...
Read more
IT sneaking into stores unnoticed
Date: 2009-07-01 08:00:00
In modern stores, we are becoming users of sophisticated IT systems without even noticing it. In some countries, advanced digital systems have already invaded stores, with IT systems making shopping...
Read more
Summer innovations by Gösser
Date: 2009-07-01 08:00:00
A beer sampling was held by Heineken Hungária on 20. May to present the latest innovations by Gösser including Gösser NaturZitrone. The event was held in Columbus Pub, one of...
Read more
Asda in Scotland
Date: 2009-07-01 08:00:00
UK retailer, Asda, has announced plans to expand within Scotland, investing over €300 million the next three years. It currently has 47 food stores, and will open a new “eco...
Read more
Decreasing volume, improving balance
Date: 2009-07-01 08:00:00
Exports totalled HUF 1,381 billion in April 2009, while imports totalled HUF 1,256 billion. Export was down by 29 percent calculated in EUR, while import was down by 35 percent...
Read more
Growth by SPAR group
Date: 2009-07-01 08:00:00
Revenues of the Spar group were up by 6.3 percent in 2008, reaching EUR 27 billion. Consolidated revenues of the Hungarian SPAR chain were up by 31.5 percent in 2008,...
Read more
Europe economising
Date: 2009-07-01 08:00:00
According to an Eurostat estimate, retail sales were down by 3.1 percent in the EU-27 countries in March 2009, compared to the preceding March. Growth was only recorded in Belgium,...
Read more
It is good to work for Wrigley Hungária
Date: 2009-07-01 08:00:00
Wrigley Hungária Kft. finished in 7th place in the Best Employer to Work for survey conducted by The Wall Street Journal Europe in the CEE region in 2008–2009. The survey...
Read more
Possibility of revival for Hungarian gardening
Date: 2009-07-01 08:00:00
Gardening is the most diverse sector within agriculture. A program for the modernisation of the gardening sector has bee prepared by FruitVeB (the Hungarian inter-trade fruit and vegetables organisation). According...
Read more
Imported swine cheaper than domestic swine
Date: 2009-07-01 08:00:00
Trends in the world markets of poultry and gardening products are monitored by the Agricultural Business Research Institute (AKI). According to their latest report, prices of and demand for poultry...
Read more
Code or law?
Date: 2009-07-01 08:00:00
The Food Product Code should have come into effect on 1. July. However, an enquiry has been launched by the Competition Office upon suspicion of the Code being contradictory to...
Read more
New cameras presented by Axis at IFSEC
Date: 2009-07-01 08:00:00
A number of new network cameras were presented by Axis Communications at the IFSEC exhibition held in Birmingham-in May, including the award winning P3301 model. Axis is celebrating its 25th...
Read more
More frequent shopping, lower basket values
Date: 2009-07-01 08:00:00
According to recent research conducted by GfK Hungária, basket values have dropped while the frequency of shopping has increased. Slow changes in shopping habits have been amplified as a result...
Read more
Price riddle
Date: 2009-07-01 08:00:00
Farmers always seem to have problems. This year, it’s the draught, which is estimated to have caused a loss of one hundred billion forints so far. According to irrigation experts,...
Read more
Invitel opening high tech data centre
Date: 2009-07-01 08:00:00
A state of the art new 1,500 square meter server centre has been opened by Invitel. The biggest advantage of Datacenter is that it allows companies to reduce their costs...
Read more
Still double digit expansion – in terms of value
Date: 2009-07-01 08:00:00
Retail sales of table margarine were up by 16 percent in the April 2008-March 2009 period, compared to the preceding year, with total sales exceeding HUF 14 billion. Average price...
Read more
Economising focused on processed foods
Date: 2009-07-01 08:00:00
According to a household survey by GfK Hungária, FMCG spending by households was down by 3.5 percent in the first quarter of 2009, compared to the same period in 2008....
Read more
Herz Salami under liquidation
Date: 2009-07-01 08:00:00
A court ruling ordering the liquidation of Herz Szalámigyár Zrt. has come into effect. János Jámbor, owner of the majority shareholders, Formont Kft. and Aventa 96 Kft. is negotiating with...
Read more
New momentum for Házi Piros Paprika
Date: 2009-07-01 08:00:00
An integrated promotional campaign is to be conducted by Házi Piros Paprika Kft. in the summer of 2009 to support the Házi Arany brand. The conventional “buy and win” concept...
Read more
Innovations in margarine dedicated to functionality
Date: 2009-07-01 08:00:00
Baking margarine is the segment of the rather saturated margarine market where expansion can be expected as many consumers are turning to cooking at home. The number of categories in...
Read more
Grain at almost half price
Date: 2009-07-01 08:00:00
Average supply price of agricultural products was down by 26.8 percent in March 2009, compared to the same month in 2008. The price of plant products was down by 35.1...
Read more
Toffifee-circus on children’s day
Date: 2009-07-01 08:00:00
Toffifee joined the events organised for children’s day for the first time this year. A real circus was brought to Városliget by Toffifee with clowns, jugglers and magicians. A coupon...
Read more