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Newsletter

Events

This year, these companies won the Effekt 2030 award
Date: 2022-10-10 12:00:38

This year’s competition for the Effekt 2030 – Community Investments award was characterized by a prestigious field and close competition. The recognition was once again awarded to the companies applying...

Orbico celebrates 10th anniversary with portfolio expansion
Date: 2022-10-10 10:37:26

Orbico Hungary Kft. is 10 years old and our magazine interviewed general manager Zoltán Becze on this occasion. A member of the Orbico Group, the company supplies more than 8,000...

Signature 40: Brand and trade marketing manager ranking
Date: 2022-10-10 09:54:45

This year is the first that Signature 40, the ranking of brand and trade marketing managers is published, based on the idea of Ádám Vaszary and Márton Nagy. No less...

Delicious flavours from PlantRevolt
Date: 2022-10-10 08:30:59

Since last year our products aren’t only available for the HoReCa sector, but also for the customers of grocery stores. Our food engineers are always busy developing new products and...

CSR Hungary Summit: Good brand, sustainable brand
Date: 2022-10-07 12:02:50

On October 18, 2022, the next autumn event of the CSR Hungary Summit Conferences, the “Good brand, sustainable brand” conference, will take place in the Danubius Hotels City Center in...

The 15-year-old Business Days Playground closed this year with a record number of guests
Date: 2022-10-05 14:20:04

The Playground of this year’s 15th annual Business Days has been closed. We dealt with very serious topics while sitting in the sandbox, yet it was one of the meetings...

The Budapest Wine Festival and the Charity Wine Auction of the Hungarian Maltese Charity ended with record revenue
Date: 2022-10-04 08:25:36

The Budapest Wine Festival and the Charity Wine Auction of the Hungarian Charity Service of Malta ended with revenue beyond imagination. Eight years ago, the participants of the wine auction...

Europe’s biggest future festival, Brain Bar, closed with a full house
Date: 2022-10-04 06:50:56

For the eighth time this year, Brain Bar brought to Budapest the current and burning questions of “tomorrow”. For two days, the largest future festival in Europe deployed the biggest...

A rally that is about cooperation – for the 16th time
Date: 2022-10-03 17:35:30

Just like last year, the Coca-Cola HBC Magyarország Kft. team won the Coop Rally. On 7-8 September the driver teams visited locations in Heves, Borsod-Abaúj-Zemplén, Hajdú-Bihar and Szabolcs-Szatmár-Bereg counties. The...

World Coffee Day is celebrated in Budapest with a tasting
Date: 2022-09-29 13:17:51

An event called Coffee Day will be held on Sunday at Akvárium Klub in Budapest, celebrating World Coffee Day with a coffee tasting, latte art championship, coffee machine presentation and...

MOL’s new mineral water brand arrives in recycled bottle
Date: 2022-09-29 08:56:41

MOL’s new mineral water brand, Fonte Natura is available in 100% recycled PET bottle packaging, in fizzy and still version, in 0.75- and 1.5-litre sizes. This premium quality water is...

Dm goes packaging-free for a sustainable future!
Date: 2022-09-29 08:02:22

Sustainability efforts are gaining ground in Hungary as well, so more and more shoppers want to change their habits and reduce their ecological footprints. Two years ago dm reacted to...

Write something on my coffee – Video of the day
Date: 2022-09-29 07:37:56

In the age of 3D printers (and 3D milk foam decorations), the CinniBird “pen” that can be filled with cinnamon powder may not cause a wow feeling, but it is...

More than 20,000 participants may run at the 37th SPAR Budapest Marathon® Festival this October
Date: 2022-09-27 11:54:33

Almost eighteen thousand Hungarians from 800 domestic settlements and more than two thousand foreign runners from 83 countries can enjoy Budapest’s world heritage panorama on October 8-9. The press conference...

New StarStore – Retailer of the Year winners at the 2022 awards ceremony
Date: 2022-09-26 15:10:19

For the 8th time this year, Trade magazin invited store chains registered in Hungary to compete. The award ceremony of the prestigious competition took place at the gala dinner of...

Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar!
Date: 2022-09-22 08:21:44

Get to know the five consumer segments driving the demand for sustainable brands. Learn what it takes to earn their trust and capture the green market opportunity at GfK’s free...

Cash For Touch – SoftPOS Boosts Shopping Experience
Date: 2022-09-21 18:00:07

Solving a problem in a single move – one of the most valuable improvements modern technology can offer for the efficiency of our accelerated lifestyles. It’s no coincidence that online...

This year, Penny is the winner
Date: 2022-09-21 16:11:13

PENNY Market Kft. won the prestigious Magyar Termékekért Kereskedelmi Nívódíj award, founded by Magyar Termék Nonprofit Kft. and Trade Magazin. It was presented to Géza Vincze, PENNY’s purchasing director, at...

Sustainability is part of SPAR’s business strategy
Date: 2022-09-21 12:05:22

Since 2019 SPAR Magyarország has been using the “SPAR – For a sustainable future” umbrella brand for its sustainability goals and activities. The company believes that environmentally conscious shoppers, together...

”We want to be part of the solution”
Date: 2022-09-21 10:52:25

Interview with Judit Szalóky Tóth, public affairs manager of Coca-Cola Hungary , and vice president of the Hungarian Marketing Association’s Green Chapter: “We make brands and products that people love,...

All Eyes On Amsterdam For The Consumer Goods Forum Sustainable Retail Summit
Date: 2022-09-21 10:00:43

The Consumer Goods Forum Sustainable Retail Summit heads to Amsterdam on 26 to 28 October, focusing on collaborative actions to address today’s biggest sustainability and health challenges. Senior leaders from...

István Nagy: In Hungary, the population is provided with high-quality, safe food
Date: 2022-09-20 13:25:04

It is important to keep in mind that the demand for food is relatively inelastic, the everyday ingredient will always be needed, therefore a prudent investment in the sector, a...

A new era has dawned for retail leaflets
Date: 2022-09-20 10:15:41

The promotional leaflets of retailers still represent one of the most effective ways to present their offers to customers. Since 2021 paper prices and energy costs have been growing fast,...

Tesco mini shops at Shell: Quick shopping and friendly prices
Date: 2022-09-20 08:29:15

Shopping in the Tesco mini shops at Shell service stations can save a lot of time: while the car is filled with fuel, high quality food and pet food products...

plusmarket: The Hungarian drugstore
Date: 2022-09-19 11:02:29

The plusmarket franchise is a 100% Hungarian-owned drugstore chain, with an annual expansion rate above 15% and steadily growing sales for member stores. Besides Budapest, plusmarket drugstores are present in...

This is how Mercarius has remained successful, despite the difficult market conditions
Date: 2022-09-19 10:52:59

Mercarius is the biggest Hungarian-owned fleet management company, with a fleet of more than 12,000 vehicles and more than 500 customers. Their services include repair and maintenance – now offered...

Trax retail technology brings reform to the FMCG sector
Date: 2022-09-19 10:39:30

Trax aims to be the business of the future with its digital technologies – such as image recognition and computer vision solutions – in the fast moving consumer goods (FMCG)...

Walking out of the store means you have already paid
Date: 2022-09-16 09:28:52

Kende Retail Operation and Mastercard revolutionise the working of physical stores Just taking a product off the shelf and walking out of the store – this is a really attractive...

Model project of the successful Shell Café network debuts in Hungary, and offers a new kind of shopping experience
Date: 2022-09-16 08:29:05

The Hungarian Shell Café network is one year old and recently a new type of unit has been added to the chain: the world’s first Shell Café destination store opened...

A smoke-free future is our common interest
Date: 2022-09-15 09:32:42

Many people know that smoking can cause several different illnesses; fewer people know that the main culprit isn’t nicotine, but the harmful and potentially harmful chemicals in cigarette smoke. Still,...

This year, these companies won the Effekt 2030 award Date: 2022-10-10 12:00:38

Orbico celebrates 10th anniversary with portfolio expansion Date: 2022-10-10 10:37:26

Signature 40: Brand and trade marketing manager ranking Date: 2022-10-10 09:54:45

Delicious flavours from PlantRevolt Date: 2022-10-10 08:30:59

CSR Hungary Summit: Good brand, sustainable brand Date: 2022-10-07 12:02:50

The 15-year-old Business Days Playground closed this year with a record number of guests Date: 2022-10-05 14:20:04

The Budapest Wine Festival and the Charity Wine Auction of the Hungarian Maltese Charity ended with record revenue Date: 2022-10-04 08:25:36

Europe’s biggest future festival, Brain Bar, closed with a full house Date: 2022-10-04 06:50:56

A rally that is about cooperation – for the 16th time Date: 2022-10-03 17:35:30

World Coffee Day is celebrated in Budapest with a tasting Date: 2022-09-29 13:17:51

MOL’s new mineral water brand arrives in recycled bottle Date: 2022-09-29 08:56:41

Dm goes packaging-free for a sustainable future! Date: 2022-09-29 08:02:22

Write something on my coffee – Video of the day Date: 2022-09-29 07:37:56

More than 20,000 participants may run at the 37th SPAR Budapest Marathon® Festival this October Date: 2022-09-27 11:54:33

New StarStore – Retailer of the Year winners at the 2022 awards ceremony Date: 2022-09-26 15:10:19

Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar! Date: 2022-09-22 08:21:44

Cash For Touch – SoftPOS Boosts Shopping Experience Date: 2022-09-21 18:00:07

This year, Penny is the winner Date: 2022-09-21 16:11:13

Sustainability is part of SPAR’s business strategy Date: 2022-09-21 12:05:22

”We want to be part of the solution” Date: 2022-09-21 10:52:25

All Eyes On Amsterdam For The Consumer Goods Forum Sustainable Retail Summit Date: 2022-09-21 10:00:43

István Nagy: In Hungary, the population is provided with high-quality, safe food Date: 2022-09-20 13:25:04

A new era has dawned for retail leaflets Date: 2022-09-20 10:15:41

Tesco mini shops at Shell: Quick shopping and friendly prices Date: 2022-09-20 08:29:15

plusmarket: The Hungarian drugstore Date: 2022-09-19 11:02:29

This is how Mercarius has remained successful, despite the difficult market conditions Date: 2022-09-19 10:52:59

Trax retail technology brings reform to the FMCG sector Date: 2022-09-19 10:39:30

Walking out of the store means you have already paid Date: 2022-09-16 09:28:52

Model project of the successful Shell Café network debuts in Hungary, and offers a new kind of shopping experience Date: 2022-09-16 08:29:05

A smoke-free future is our common interest Date: 2022-09-15 09:32:42