Events
Továbbra is sikeres a CBA és Príma hálózat
„A 2022-es esztendő is bővelkedett kihívásokban, melyekre megfelelő válaszokat kellett adnia a hálózatnak. Az elmúlt években elkezdődött fejlesztések megteremtették annak alapfeltételeit, hogy a feladatokat sikeresen teljesítsük. Ugyanis a megfelelő működés egyik legfontosabb...
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Auchan: one of the main missions is still developing the purchasing power
Viktória Lucenko, CEO of Auchan Magyarország: “Our 2022 business results were partly influenced by the drop in motor fuel sales, as fewer customers visited our petrol stations due to the government-imposed...
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Meat and dairy imitations of plant origin: stricter EU regulation is needed
Plant-based products imitating animal-derived foods must be significantly different in name from those of animal origin. In their description and advertisements, they cannot refer to the untruth that their nutritional content...
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This year’s Symbol of Sustainability winners announced
Trade magazine has announced the fourth edition of its Symbol of Sustainability competition. From the entries received this year, 18 winners were selected in the 5 categories announced. For the...
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STRT is launching a unique startup program
On September 11, STRT (pronounced: start)’s newest startup program, Launchpad, is launched, which is aimed at early-stage businesses. 15 teams are expected to participate in the 3-month intensive, English-language incubation...
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The 2023 TrendReport is here, tuning in for this year’s BrandFestival!
The 2023 TrendReport has been published, you can start tuning in to this year’s BrandFestival! In June, trendLAB met twice to analyze the latest trends in the field of company...
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A vállalkozók mentális egészségéért aggódtak a miniszterek: fontos témák kerültek napirendre az OECD KKV Miniszteri Konferenciáján
The SME and Enterprise Ministers of the OECD countries gathered in Paris to discuss how they can help businesses become more crisis-resistant. The ministerial meeting, held for the first time...
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Seasonal food chain checks around Lake Balaton have started
Every year, Nébih coordinates three seasonal food chain inspections, stated Balatonlellén, the State Secretary of the Ministry of Agriculture responsible for the food industry and trade policy. Dr. Márton Nobilis...
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Fifty-year success story
Párkány-based corrugated board manufacturer Smurfit Kappa Obaly Štúrovo is 50 years old in 2023. They celebrated the anniversary with a 50% capacity increase. Our magazine interviewed innovation manager Julius Mazan....
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Coca-Cola’s 2023 COKE STUDIO™ summer music program is starting
Coca-Cola promises fans an unforgettable summer of music for 2023: through the COKE STUDIO™ music platform, they offer brand new, immersive musical experiences across Europe and beyond. With new tracks,...
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(HU) Idén 14. alkalommal rendezik meg a Magyar Ízek Utcáját
Sorry, this entry is only available in HU....
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Promising startup projects at István Széchenyi University
Beverage vending machine maintenance using software, an application recommending recipes based on the contents of the fridge, an online platform connecting micro-influenza agents with advertisers – these were the student...
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Despite the challenges, Tesco carries on with supporting shoppers, communities and the planet
An interview with Zsolt Pálinkás, CEO of Tesco Magyarország, about the past year. – What was 2022 like for Tesco? What had the biggest influence on the company’s operations? –...
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The Women’s Marketing Section of the Hungarian Marketing Association was established
On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for...
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The BCSDH is announcing the Sustainable Future Award again this year
The current situation poses serious challenges to business actors. This should encourage us even more to act quickly, to transform our systems into more sustainable ones. The award for a...
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6.5 tons of waste were collected in IV. Tisza-tavi PET Cup by participants
In recent days, environmental activists once again sailed for three days on the section of Lake Tisza between Tiszafüred and Tiszanána-Dinnyéshát. A total of 200 participants of the 12 enthusiastic...
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2022 was an eventful year
In 2022 new challenges were awaiting the Hungarian retail sector. Parliamentary elections always stimulate consumption in the short term, and the government has mobilised unprecedented energy to show how prosperous...
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We know what you will eat this summer!
Róbert Szabó, own brand specialist of METRO talked to our magazine about the wholesaler’s “workforce-saving” products for the summer peak period in bars and restaurants. He told that demand remains...
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Numerous developments and recognitions on last year’s balance sheet
Lívia Jeszenszki, the CEO of Reál Hungária summarised what last year was like for the chain. Reál Hungária Kft. met its 2022 targets: earnings were up if compared with 2021. Electricity...
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Penny strengthened further last year, and the expansion doesn’t stop
Trade magazine interviewed Eszter Kazatsay, Penny’s head of corporate communications. – What was the most important event in the company’s life last year? – PENNY reached another important milestone last...
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New innovations from the Hulala brand: vegan products for a conscious lifestyle
This year the Hulala brand launches several new innovations. One of these is the vegan range that debuted in May 2023, which targets both vegan and flexitarian consumers. Hulala spray...
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More promotions and low prices – this is how Lidl helps Hungarians
Judit Tőzsér, head of company communication with Lidl Magyarország speaks about 2022 and this year’s plans. – What was 2022 like for Lidl? – Thanks to our large selection of...
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Tesco mini shops at more Shell service stations
Convenient shopping and refueling in one place – this is what Shell and Tesco’s joint innovative service has been providing to Shell’s domestic customers since 2019. An increasing number of...
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Ecofamily: focusing on human values and sustainability
Ecofamily was established in Ajka in 2004, and by now it has developed into a 58-store food and drug product chain that is present all over Hungary. The company employs...
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Forrás store opens in Szolnok
At the end of last year the first Forrás Store opened in Szolnok, which is the fifth member of the chain following the store openings in Ebes, Miskolc, Nyíregyháza and...
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Friendly service and good prices: the keys to the success of 25-year-old Dél-100
From the local marketplace to the big league Gross sales by the 25-year-old retail group Dél-100 Kft. amounted to HUF 33bn in 2022. At the end of the year, there...
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In-store posters also prove Canon’s premium quality
Canon imagePROGRAF TX-4100 is a high capacity, 44-inch large format printer, which doesn’t only offer excellent printing quality, but also superb media handling characteristics. The new high performance device of...
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A platform for direct dialogue between representatives of the Government and Budapest’s large companies has been launched
The Budapest Chamber of Commerce and Industry (BKIK) has created a business platform called the BKIK Corporate Club, which creates an opportunity for the managers of large Budapest companies to...
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The 4th Lake Tisza PET Cup starts this weekend
The 4th PET Cup on Lake Tisza starts this weekend: during the environmental protection program this year, between June 17 and 20, the wildlife will be cleaned from Tiszafüred to...
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Coop sales increased by 16% last year
László Pekó, a member of CO-OP Hungary Zrt.’s board of directors and CEO Géza Tóth talked to our magazine about what 2022 was like for the retail chain. – How...
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