Company and Personal News
Declining sales by discount stores in the Czech Republic
Date: 2010-07-06 08:00:00
In the first qarter of 2010, value sales in food retail decreased by 3.2 percent in the Czech Republic (in Hungary by 3.5 percent), while volume sales diminished by 2.8...
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Ability Park became Tesco’s ’Supported project of 2010’
Date: 2010-07-06 08:00:00
As part of the ’Supported project of 2010’ programme, Tesco will organise a road show with Ability Park from September 2010 until June 2011. Ability Park’s main goal is to...
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Penta buys Kaiser Food
Date: 2010-07-06 08:00:00
Slovakian investors Penta are going to buy 97.3 percent of Kaiser Food Élelmiszeripari Kft. Penta already owns Debreceni Csoport Húsipari Kft., so the Hungarian Competition Authority (GVH) has yet to...
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Innovation – the driving force behind growth
Date: 2010-07-06 08:00:00
The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...
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Prices of seasonal food products boosted inflation
Date: 2010-07-06 08:00:00
Compared with the previous month, the average consumer price increase was 0.9 percent in May 2010, but compared with May 2009 prices were up by 5.1 percent. KSH’s quick report...
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Completa’s prize game comes to an end
Date: 2010-07-06 08:00:00
Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...
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From the forest to the kitchen
Date: 2010-07-06 08:00:00
Tetra Pak tries to call attention to the importance of environmentally conscious lifestyle. The company, which distributed 400 million carton boxes in Hungary last year, requires from its suppliers to...
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Desire materialised
Date: 2010-07-06 08:00:00
Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...
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Food product export reduced
Date: 2010-07-06 08:00:00
According to KSH, in January-March 2010 the volume of export improved by 16 percent and that of export grew by 13 percent in comparison with the same period a year...
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Sodexo reacts to changing market expectations with a new name
Date: 2010-07-06 08:00:00
2010 was the year of changes for Sodexo: changes that affected the whole sector made the company change its appearance and services portfolio. Sodexo Pass will be called Sodexo Motivation...
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Captain Pöttyös returns to the Children’s Island
Date: 2010-07-06 08:00:00
Captain Pöttyös will return to the T-Home Children’s Island on the Óbudai Island every weekend, for four weeks starting on 5 June. This series of exciting free programmes lines up...
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Marketing communication switches from Off to On mode
Date: 2010-07-06 08:00:00
In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...
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It feels good to lead the way!
Date: 2010-07-06 08:00:00
T-City, Magyar Telekom and Szolnok launched their joint innovation project one year ago. The latest project, in cooperation with Co-op Hungary, is called Future Store and it started at the...
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Henkel becomes a superbrand
Date: 2010-07-06 08:00:00
Four of Henkel Hungary’s brands earned the Superbrands qualification. A jury of independent experts chose the four brands from nearly 95,000 brands. Henkel Hungary also won a Business Superbrands award....
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Play with Detki!
Date: 2010-07-06 08:00:00
Detki’s first promotion game ended on 1 May 2010 when 10 weekends for 2 in Vienna were drawn. The biscuit company launched its new game straight away: its slogan is...
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Knowledge and dynamism for the food industry of the future
Date: 2010-07-06 08:00:00
Balázs Pászti, an advisor to MÉTE (Hungarian Association of Food Science and Technology) speaks about the 18th Students’ Academic Conference and their plans for the future. – Could you please...
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The tale of the long wiener
Date: 2010-07-06 08:00:00
It was 60 years ago that a 3-year old little boy invented a tale about a king, who made such a long wiener that it fed the whole country. This...
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New in-store opportunities in three CO-OP chains
Date: 2010-07-06 08:00:00
POS Media Hungary signed an in-store media agreement with the CO-OP Star, CO-OP Szolnok and Mecsek Füszért chains. The company will also use a new in-store communication tool in these...
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Free research tool for advertisers and agencies
Date: 2010-07-06 08:00:00
IAB Europe and Google will launch a service called Consumer Commerce Barometer (CCB), which provides agencies and advertisers with consumer data. CCB is a free on-line research tool that relies...
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A guide that reads well
Date: 2010-07-06 08:00:00
Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...
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Balaton: attack!
Date: 2010-07-06 08:00:00
BALATON ATTACK – this name does not designate a summer heavy metal festival, but an in-house initiative by Borsodi Brewery: those who do office work go out and do some...
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Tesco launches nationwide waste collecting campaign
Date: 2010-07-06 08:00:00
Tesco Hungary is a champion of selective waste collection, therefore from 11 June until 29 August 2010 they run a campaign for collecting PET bottles and aluminium boxes, in cooperation...
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Responsible leaflet issuance in the spirit of sustainability
Date: 2010-07-06 08:00:00
SPAR decided to substantially reduce the size of its weekly published INTERSPAR leaflets. This means that paper usage will be reduced by 800 tons and ink usage will diminish by...
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The recipe for success
Date: 2010-07-06 08:00:00
With her mayonnaise, Anna Kovács won Trade magazin’s special award at the competition organised by MÉTE. – Anna, could you say a few words about yourself? – I am 25...
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Margarine sales grew, average prices fell
Date: 2010-07-06 08:00:00
Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...
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Tchibo’s new commercial director
Date: 2010-07-06 08:00:00
Attila Sófalvi is the new commercial director of Tchibo Budapest Kft. from 1 May 2010. The new executive is 37 years old and started his career at Nestlé Hungary. Later...
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METRO to build a unique Customer Academy in Hungary
Date: 2010-07-06 08:00:00
The founding stone of METRO’s Customer Academy was laid at the end of June, near the company’s headquarters in Budaörs. With the 1,200 m² new complex METRO intends to offer...
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Customised bath bomb
Date: 2010-07-06 08:00:00
After a long day of hard work everyone loves to plunge into a hot bath. Especially if we can prepare the fragrant bath balls ourselves – it only takes five...
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Innovations brought results on the margarine market
Date: 2010-07-06 08:00:00
While a couple of years ago margarine was the victim of persecution, today the category has a healthier image and it develops steadily. Baking margarine sales data from last year...
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Colgate-Palmolive’s new managing director
Date: 2010-07-06 08:00:00
From 1 April 2010, a new managing director supervises Colgate-Pa lmolive’s business activity in Hungary: Péter Juhász returned from London where he worked as sales director of GlaxoSmithKline Consumer Healthcare....
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