Company and Personal News
In April Hungary was on top of the EU’s inflation list again
Date: 2010-07-06 08:00:00
In April 2010, in the EU-27 consumer prices were 2 percent higher on average, compared to prices in April 2009. While prices decreased in Latvia (by 2.8 percent), the biggest...
Read more
Good opportunities in the intimate sphere
Date: 2010-07-06 08:00:00
An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...
Read more
With excellent training programmes for the future!
Date: 2010-07-06 08:00:00
SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...
Read more
Gramex participated in PLMA’s World of Private Label
Date: 2010-07-06 08:00:00
One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...
Read more
Temporary brand ambassadors
Date: 2010-07-06 08:00:00
Hostess activity is the art of communicating in person. We asked the leaders of two companies, In-store Team and Rafinanz about the opportunities and drawbacks. Both experts agreed that hostess...
Read more
‘It is ending precisely now…’ (Part 3)
Date: 2010-07-06 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we examined...
Read more
What will we eat when we grow up?
Date: 2010-07-06 08:00:00
This spring Hungary is about to appeal to the European Court of Justice, because after a long moratorium a few months ago the European Commission gave green light to growing...
Read more
SPAR gives quality for loyalty!
Date: 2010-07-06 08:00:00
SPAR’s latest point collecting loyalty programme started on 10 June and will finish on 18 August. After each HUF 1,000 spent, customers will receive 1 point and with 12 or...
Read more
Water polo players on a date with Theodora
Date: 2010-07-06 08:00:00
From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...
Read more
Trade Marketing Club special award: Maspex Olympos, Apenta Drink for a million Forints or for a holiday every week!
Date: 2010-07-06 08:00:00
The main goal of Apenta’s 2009 campaign was to make more people try the renewed product range, with its modern bottle shape and a more expressive label design. A prize...
Read more
Increasing proportion of garden products in Praktiker
Date: 2010-07-06 08:00:00
We discussed the latest consumer trends with Szilvia Nagy, Praktiker Kft’s garden product purchaser. – Did the economic recession result in reduced demand for garden products? – The recession influenced...
Read more
The government is against the abuse of dominance
Date: 2010-07-06 08:00:00
There is a chapter in the new government’s programme called ‘Measures against the abuse of dominance and monopolies’, which states that in a market competition the better wins if there...
Read more
Spring rejuvenation in ten towns and villages
Date: 2010-07-06 08:00:00
The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...
Read more
Young Hungarian executive is the new head of McDonald’s Hungary
Date: 2010-07-06 08:00:00
Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....
Read more
Fighting those extra kilos
Date: 2010-07-06 08:00:00
Being overweight and the related illness are one of the biggest problems in welfare societies. Update offers clinically tested, lasting solutions to these problems. The system, nomen est omen, is...
Read more
Declining sales by discount stores in the Czech Republic
Date: 2010-07-06 08:00:00
In the first qarter of 2010, value sales in food retail decreased by 3.2 percent in the Czech Republic (in Hungary by 3.5 percent), while volume sales diminished by 2.8...
Read more
Ability Park became Tesco’s ’Supported project of 2010’
Date: 2010-07-06 08:00:00
As part of the ’Supported project of 2010’ programme, Tesco will organise a road show with Ability Park from September 2010 until June 2011. Ability Park’s main goal is to...
Read more
Penta buys Kaiser Food
Date: 2010-07-06 08:00:00
Slovakian investors Penta are going to buy 97.3 percent of Kaiser Food Élelmiszeripari Kft. Penta already owns Debreceni Csoport Húsipari Kft., so the Hungarian Competition Authority (GVH) has yet to...
Read more
Innovation – the driving force behind growth
Date: 2010-07-06 08:00:00
The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...
Read more
Prices of seasonal food products boosted inflation
Date: 2010-07-06 08:00:00
Compared with the previous month, the average consumer price increase was 0.9 percent in May 2010, but compared with May 2009 prices were up by 5.1 percent. KSH’s quick report...
Read more
Completa’s prize game comes to an end
Date: 2010-07-06 08:00:00
Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...
Read more
From the forest to the kitchen
Date: 2010-07-06 08:00:00
Tetra Pak tries to call attention to the importance of environmentally conscious lifestyle. The company, which distributed 400 million carton boxes in Hungary last year, requires from its suppliers to...
Read more
Desire materialised
Date: 2010-07-06 08:00:00
Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...
Read more
Food product export reduced
Date: 2010-07-06 08:00:00
According to KSH, in January-March 2010 the volume of export improved by 16 percent and that of export grew by 13 percent in comparison with the same period a year...
Read more
Sodexo reacts to changing market expectations with a new name
Date: 2010-07-06 08:00:00
2010 was the year of changes for Sodexo: changes that affected the whole sector made the company change its appearance and services portfolio. Sodexo Pass will be called Sodexo Motivation...
Read more
Captain Pöttyös returns to the Children’s Island
Date: 2010-07-06 08:00:00
Captain Pöttyös will return to the T-Home Children’s Island on the Óbudai Island every weekend, for four weeks starting on 5 June. This series of exciting free programmes lines up...
Read more
Marketing communication switches from Off to On mode
Date: 2010-07-06 08:00:00
In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...
Read more
It feels good to lead the way!
Date: 2010-07-06 08:00:00
T-City, Magyar Telekom and Szolnok launched their joint innovation project one year ago. The latest project, in cooperation with Co-op Hungary, is called Future Store and it started at the...
Read more
Henkel becomes a superbrand
Date: 2010-07-06 08:00:00
Four of Henkel Hungary’s brands earned the Superbrands qualification. A jury of independent experts chose the four brands from nearly 95,000 brands. Henkel Hungary also won a Business Superbrands award....
Read more
Play with Detki!
Date: 2010-07-06 08:00:00
Detki’s first promotion game ended on 1 May 2010 when 10 weekends for 2 in Vienna were drawn. The biscuit company launched its new game straight away: its slogan is...
Read more