Company and Personal News
PDA and smartphone: about to merge
Date: 2010-05-20 08:00:00
The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...
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Modern packaging system from Cryovac
Date: 2010-05-20 08:00:00
FLOW-VAC system by Cryovac® is one of the most successful packaging systems available in Europe. Designed in cooperation with ULMA, FLOW-VAC guarantees a perfect packaging for cheese and meat products....
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S-Budget is two years old
Date: 2010-05-20 08:00:00
SPAR Hungary’s private label product range celebrates its 2nd birthday. Back in April 2008 40 products were launched, now SPAR offers 240 S-Budget products, 75 percent of which are Hungarian...
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Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00
GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...
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A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00
Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...
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Behind the scenes
Date: 2010-05-20 08:00:00
The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...
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STI Group acquired Line Packaging & Display company
Date: 2010-05-20 08:00:00
Europe’s leading POS solution provider and top-quality packaging material manufacturer STI purchased UK company Line Packaging & Display Limited, on 31 March 2010. The company has 100 employees and its...
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New finance director at METRO
Date: 2010-05-20 08:00:00
From 19 April, Csaba Mándoki is the new finance director of METRO Hungary. He started his career at METRO Hungary in 1995 as head of the controlling department. From March...
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‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...
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Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00
The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...
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Down on your knees or standing up?
Date: 2010-05-20 08:00:00
‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...
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Equipment for firefighters in Sopron and screenings for Martfű dwellers
Date: 2010-05-20 08:00:00
The two winner foundations spent the HUF 3 million they won in the ‘Heineken Hungária for Sopron / Martfű’ charity programme on the projects mentioned above. Heineken announced its charity...
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Sialogue for improving the conditions of dogs
Date: 2010-05-20 08:00:00
Mars organised a meeting for experts, NGOs and public authorities who work for solving the problems of domestic animal keeping. Participants of this Social Dialogue discussed problematic issues and proposed...
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Net wages escalated by ten percent
Date: 2010-05-20 08:00:00
At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...
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Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00
Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...
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Private life made public
Date: 2010-05-20 08:00:00
While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...
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The most popular women’s handball team in League 1 receives one million Forints
Date: 2010-05-20 08:00:00
From 8 April, those supporters who buy Arany Ászok can vote on their favourite women’s handball team for a month. The team with the highest number of votes receives HUF...
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‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme
Date: 2010-05-20 08:00:00
Syngenta and the Hungarian Food Bank Association launched their Food Avalanche programme for the 3rd time in February 2010. There were 26 applications and 9 winners were announced. Municipalities and...
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Unemployment hits a peak
Date: 2010-05-20 08:00:00
Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...
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Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00
Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...
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The fourth screen
Date: 2010-05-20 08:00:00
It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...
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The most frequent places for buying certain categories
Date: 2010-05-20 08:00:00
Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....
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Industrial Oscar for Tetra Pak
Date: 2010-05-20 08:00:00
The Budaörs plant of Tetra Pak is the first Hungarian packaging material manufacturer that has won the Manufacturing Excellence Award of the Japan Institute of Plant Maintenance. The industrial ‘Oscar’...
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Food prices stepped on the brake
Date: 2010-05-20 08:00:00
In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...
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Ice cream experiences from branded products
Date: 2010-05-20 08:00:00
It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...
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Design and brand building the P&G way
Date: 2010-05-20 08:00:00
The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...
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The first quarter of the European food retailing was successful
Date: 2010-05-20 00:01:40
The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...
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The foreign suppliers are cautious with the Hungarian firms
Date: 2010-05-20 00:01:35
According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....
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Tesco recruits regional suppliers
Date: 2010-05-20 00:01:20
Tesco Global Stores Ltd. invites the local producers of Győr-Moson-Sopron, Zala, Vas and Veszprém counties to a supplier meeting. The Regional Supplier Forum, that will be held on the 3rd...
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One shopping center for nineteen thousand Pécs inhabitants
Date: 2010-05-20 00:01:00
Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...
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