Company and Personal News

On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.

A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...

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Question:

The question I would like to ask Laura Tengerdi, marketing director of Unilever Algida is: what in her opinion is the perception of ice creams in the Hungarian market, especially...

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Master Good keeping pace

In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...

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BitterSweet Chocolate Bistro

Chocolate is becoming increasingly popular today. BitterSweet is also dedicated primarily to chocolate, with specialities like fondue made from chocolate, but a colourful assortment of other desserts, salads, grilled dishes,...

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Bath in a beer tub

A Bavarian entrepreneur has opened a beer and wellness hotel. Everything in the hotel is devoted to beer. Guests have their own beer taps in the rooms and can even...

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Investment into packaging by Hungerit

Hungerit Zrt. has developed a unique packaging solution in co-operation with Sealed Air Cryovac. As a result of installing the new MULTIIVAC Darfresh® packaging machinery, fresh poultry will stay fresh...

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Answer:

The general perception of ice creams in Hungary is that they are not very healthy. However, according to research conducted by Algida in Hungary, ice cream consumption does not have...

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Drawings for Lapland

The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...

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Gold Bistro

Gold Bisztró possibly has the best equipped kitchen in the country. The target group of the bistro includes guests of the fitness centre and employees of the companies located in...

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Talking cookery book

Three master chefs from Germany have prepared the first talking cookery book in Europe. From now on, we no longer need to bother turning pages to find our favourite recipes,...

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Cheaper RFID with new platform

The revolutionary Sensormatic® iREAD™ technology of ADT can help to reduce the introduction costs of RFID into retail trade. Sensormatic iREAD platform, the new application of the EPCglobal Gen 2...

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The Lidl philosophy

Lidl was established in the 30’s, later splitting into a discount chain and a hyper market and super market chain under the name of Kaufland and Handelshof. At present, Lidl...

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tibi

We need a little happiness in our hectic lives and it is tibi which can give us happiness. Our character has become addicted since tasting it for the first time,...

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El Toro

Considering it name, El Toro should be a representative of the authentic Mediterranean or Hispanic cuisine. It is not. Design is minimal and rather cosmopolitan. On the other hand, the...

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The nephew of ice cream

One of the most popular ice dessert products was a frozen fruit yoghurt in America, last year. The incredible success of Yolato was the result of its low fat and...

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Ceres reaching beyond borders

The production costs of Ceres ZRt. are expected to rise by 14-18 per cent in the new year. The Győr based company holds a leading position in several segments and...

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The Aldi concept

The name ALDI is intended to represent constantly high quality at a constantly low price. This is the cornerstone of their success. Aldi has several branches with independent companies. They...

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Cherry Queen

Cherry Queen – our common passion. Agency: Team/Mindshare Customer: Bonbonetti Choco Kft. Product: Cherry Queen Apperance: RTL Klub, Viasat3, Cool, Film+, AXN, Hallmark, Story TV Period: February–April 2008 tv-spot 30”,...

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World-wide

As a result of the breakfast war between American fast food chains, McDonald’s is requesting its American partners to open at five in the morning. 75 per cent of the...

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Aroma DJ

ODO7 is the name of a popular disco performer from The Netherlands, who uses various aromas to make parties a more intense experience. Aromas are made from volatile oils and...

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Museum becoming exciting

The Hungarian Museum of Commerce and Catering which relocated to a new address in September 2006, seems to be successful in fulfilling its cultural mission. Although it is a specialised...

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Minute prices on top

The story of Plus began in Germany in 1972. Within a short time, there were a thousand Plus stores. Their expansion in Eastern Europe began in 1992. In 2000, Plus...

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Ammerland Trappista cheese

Fresh coastwind, juicy greens, and our Lighthouse. Here is the unique home of the fresh taste Ammerland Trappista and other best quality cheese. Agency: S.A.L.T. Kft. Customer: Ammerland Hungary Kft....

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Let’s make tea!

Tea is being rediscovered by the consumers of the 21st century. The number of tea houses is rising dynamically, but tea is not yet getting the attention it deserves in...

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Restaurant on-line

We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....

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Tetra Pak in Pilis

Tetra Pak has become the chief sponsor of the forest management project implemented by Pilisi Parkerdő and WWF Magyarország in the Budai hills. Tetra Pak signed a three year agreement...

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Penny carries on

The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic...

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Chio Crackings

The spot is a follow up to the popular Chio Crackings mouse story. It is replayed in the first part how the lead character mouse got hold of Sajtos Chio...

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Tea to go

Tea to go has been a problem for packaging experts up till now. A heat-proof, disposable, paper cup was not sufficient to solve the problem. Hälssen&Lyon’s has come up with...

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Náncsi néni’s, Budapest

Many ideas and care have been used in making the web site – but its contents are quite confusing. The menu system is not too clear and there is not...

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