Penny carries on

By: trademagazin Date: 2008. 02. 01. 08:00

The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic items, including many private label products, which are subject to even stricter quality control than those from external suppliers. Penny Market Kft., a member of the German Rewe group opened its first Hungarian store in Szentes in 1996. Since then, they have opened another 164 stores, making Penny the market They stock 1,100 items, including private labels. They operate a HACCP food safety system to guarantee the quality of food sold, with special focus on their private labels. Penny continues to expand nation-wide.

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