Company and Personal News

Purchasing without touchnig

The first touch-free purchase in the European McDonald’s chain was completed at the end of March, using OneSmart MasterCard® PayPass™ technology and card. PayPass™ cards are issued by the Swiss...

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Scooby-Doo

The children’s favourite Scooby-Doo, goes through exciting adventures in the cartoon serial. From now on, children will be able to accompany him on his adventures. Stickers can be collected from...

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Juice in small bottles for stylish service

We can enjoy am abundance of fruit juices in bars and restaurants nowadays. In better places, 0,2 or 0,33 litre bottles are served and opened in front of the guest....

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In house health program

As a part of its “Testébresztő” project, supporting amateur sports activities, Coca-Cola Beverages (Magyarország) Kft. has worked out a health improvement program for its own employees as well to assist...

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Libero Up&Go

It’s natural to be wet, it takes Libero to be dry. Agency: DDB Budapest Reklámügynökség Customer: SCA Hygiene Products Kft. Product: Libero Up&Go Bugyipelenka Apperance: RTL Klub, Viasat 3 Period:...

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Mirbest opening new warehouse

Mirbest Group opened its new warehouse in Biatorbágy on 21. March. The group was established by nine Hungarian wholesale businesses in 2003 to compensate for the effects of market concentration...

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Royal days with royal aroma!

During the two weeks before Easter, a promotion named “Royal days with royal aroma” was held by Kraft Foods in selected stores of the Spar group. Hosts and hostesses from...

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First Borsodi graduates

The first graduates of Borsodi Business Academy received their diplomas in The Adult Education and Regional Institute of Miskolc University, on 13. April. Borsodi Sörgyár Zrt. and Miskolc University established...

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Tibi chocolates

Special milk and black chocolates from tibi were sampled between 30 March and 21 April on Fridays and Saturdays on more than 120 occasions in major hyper markets. People purchasing...

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Szamos desserts for company events

Szamos Marcipán has compiled its assortment of gifts this year for company events, partner meetings, products introductions, store openings, promotions, conferences and exhibitions....

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„We have been chosen to supply Tesco”

Olive oil from Italy is on the offensive. Product presentation and sampling will be held in the Italian Cultural Institute in Budapest on 23 May. We have been invited to...

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Theodora and Nestlé Aquarel product lines expanding

2006 was a successful year for Kékkúti Ásványvíz ZRt. Both Theodora mineral water and Nestlé Aquarel spring water achieved dynamic growth. Kékkúti Ásványvíz ZRt achieved sales of HUF 8,5 billion...

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Changing McDonald’s

The 90 McDonald’s restaurants in Hungary served 75 million customers last year, which means a 10 per cent increase compared to the preceding year. Revenues grew by 12 per cent,...

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News

Over a thousand Chineses companies coming. The Chinese prime minister has confirmed their intention to make Hungary a regional bridgehead. Successful winter invasion. The campaign for promoting Budapest hotels called...

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Question:

Retailers regard measures to be taken against illegal trade as extremely important, as it is causing enormous damage to both retailers and their suppliers as well. The question I have...

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dm store in Diósd

The drugstore chain dm opened its new unit next to Interspar in Diósd on 22. March. Over 8000 products are sold in the 245 square meter store where mini size...

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Answer:

There is no simple answer to this question. I will only talk about forgery and imitation in my answer, though many other actions may be regarded as “illegal trade practices”....

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„Green” Tesco in Dorog

The Tesco supermarket opened on 5 April in Dorog was designed with regard to environmental considerations and to reducing energy consumption. The geo-thermal heat pump which uses heat from the...

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From basic to special

MONA Hungary Kft. pursues a brand building strategy under the slogan “Montice – the family is together”. According to Ildikó Kátai marketing and sales director of MONA Hungary Kft., they...

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Medals for the Törley group

Törley group received four out of the five medals won by Hungarian products at the Chardonnay du Monde international wine competition....

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Zott joining as well

A recent development is that Zott intends to enter this category as well. Zott clotted cream will appear in March. Two versions with different fat content will be available in...

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(HU) Két új “mester” a Rognerban

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(HU) Peren kívül egyezett meg a Dole

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