PR
Acting for a better future
Climate change is one of the biggest problems waiting to be solved. Shell’s strategic objective is to turn into a net-zero emissions energy company by 2050. Shell’s mission is to...
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A unique taste experience in the name of sustainability: The award-winning dark purple tomato has arrived in Hungary
A unique taste experience in the name of sustainability: the award-winning dark purple tomato has arrived at Hungary From May the multi-award-winning YOOM ™ tomato is available in Hungary as...
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Tesco for a sustainable future
We opened our first Hungarian hypermarket 25 years ago. Tesco is more than just a retailer, playing an important role in managing sustainability issues as well. Since we serve more...
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Partnership for offline and digital solutions
Europe’s largest shopper marketing network, Offerista Group GmbH is part of the Media Central consortium. The new partnership means that both companies will combine their core expertise within the haptic...
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‘A good bank treats you like it was giving advice to itself’
Gyermelyi Zrt., Hungary’s market leader pasta company, egg producer and milling industry actor is 50 years old this year. The company has had a 20-year financial relationship with MKB Bank...
Read moreE-payment is popular after the post-pandemic reopening too
E-payment solutions remained popular after the easing of the coronavirus pandemic related restrictions – data from OTP Bank illustrates this very well. Since 1 January 2021 every online cash register...
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(HU) Folyamatosan fejlődő, megbízható piaci szereplő a nagykereskedelemben
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We create sustainable value
Essity is a Sweden-based international manufacturer of premium quality hygiene and health products, which was established under the name SCA in 1929. Our products are available in 150 countries, under...
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‘From village stores even a loaf of bread was delivered to old people’s doors’
Just like other retailers, CBA had a difficult last year. Trade magazin interviewed chief commercial officer Zoltán Noszlopy. What happened to CBA in the pandemic year of 2020? – The...
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Standing firm during the crisis – with progressive development projects
Our magazine interviewed László Pekó, chairman of CO-OP Hungary Zrt.’s board of directors and Géza Tóth, the CEO of CO-OP Hungary Zrt. How did 2020 go for the Coop Group?...
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Retail chain Manna successfully battled the pandemic with expansion
Manna was 15 years old last year, but instead of celebrations 2020 and the pandemic brought the most difficult period ever for András Papp, co-owner of the Manna ABC grocery...
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(HU) Az élelmiszeriparban is megbízható partner
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Seven new Hungarian brands to debut on the shelves of INTERSPAR stores!
More than 90 percent of FMCG products sold by SPAR stores are made by companies based in Hungary. The retailer helps the Hungarian agri-food sector, family businesses and Hungarian farmers...
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Rossmann’s double-digit sales growth continued
az előre menekülés – voltak. Thanks to its flexible market strategy, Rossmann Hungary realised a double-digit sales growth in 2020. In March consumers started stockpiling and shopper behaviour models turned...
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(HU) AL!VE pálcikás jégkrémek az ALDI kínálatában
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(HU) Mindennapi gondoskodás a kis kedvencekről
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(HU) Digitális Kisokos segíti a magyar vállalkozásokat a járvány utáni újrakezdésben
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Online shopping, logistics and sustainability efforts on ALDI’s agenda
In 2020 ALDI built a new cold storage warehouse in Biatorbágy, made products available online in Budapest and created nearly 500 new jobs. Our magazine interviewed managing director Bernhard Haider....
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CLM Bitai & Partners: The FMCG law firm
An FMCG company might need legal help any time and in any field. CLM Bitai & Partners Law Firm is the perfect choice for them: the company offers complex services...
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25 years in the vehicle fleet market
In the last quarter of a century Mercarius Flottakezelő developed from a family business into a key player in the Hungarian fleet management market. Managing director László Rónai-Horst reckons that...
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I am green, what about YOU?
As of 1 July 2021 a new law regulates the distribution of in-store plastic bags. However, it is still the consumer who decides which option they choose when shopping. Single-use...
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What kind of e-commerce packaging do shoppers want?
DS Smith has commissioned Ipsos MORI to do a survey on how the Covid situation changed consumer attitude towards packaging. It was revealed that there is still great demand for...
Read morePrepared for everything
Zsolt Pálinkás, the CEO of Tesco-Global Zrt. analysed the retailer’s last year for our magazine. What was the pandemic-ridden 2020 like for Tesco? – During the first wave of the...
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Food shelf life and meal freshness extending packaging solutions from Bizerba
Demand is growing dynamically for prepared meals and solutions that extend the shelf life of groceries. This is the reason why Bizerba Mérleg Hungária Kft. launched a new business line...
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From producer to consumer: This is how Supp.li works
Digitalised distributor for growers Suppl.li has been working with Kifli.hu since the online grocery retailer’s market entry. Supp.li’s main target groups are retail chains, restaurants and hotels. Managing director Zsolt...
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ALDI is preparing for the summer season – at Lake Balaton as well
ALDI is getting ready for the holiday season at Lake Balaton with a large seasonal product selection, modernised in-store bakeries and a regional wine selection. ALDI has 15 stores around...
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Customers remain in the centre of Reál’s strategy
Reál is modernising stores and at the same time plans to increase the role of the online channel in communication and marketing. Trade magazin interviewed Lívia Jeszenszki, the 20-year-old retail...
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