News and articles
Corporate football
Date: 2007-04-25 08:00:00
Recently, I had the opportunity to become familiar (again) with the daily operative tasks of talented sales reps with a few years of experience. The objective was to tailor their...
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Pago Pink Grapefruit
Date: 2007-04-25 08:00:00
Pago Pink Grapefruit has 100% fruit content and is very rich in vitamins and fibres. It is a unique product, as no such flavour is available in this size from...
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From in-store tools to promotions
Date: 2007-04-25 08:00:00
In our last issue, we gave you an account of the topics discussed during the morning of the annual meeting of Trade Marketing Klub. This is what we talked about...
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Austrian food tour
Date: 2007-04-25 08:00:00
Austrian Food Weeks were held in Interspar, Kaiser’s and Spar stores for the fourth time between 8-22. March this year, as well as in Cora hyper markets between 11. April...
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Zott joining as well
Date: 2007-04-25 08:00:00
A recent development is that Zott intends to enter this category as well. Zott clotted cream will appear in March. Two versions with different fat content will be available in...
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Rejuvenating cure with Forgó-Morgó
Date: 2007-04-25 08:00:00
More than 188 million electric appliances which are over 10 years old are used in European households. Their proportion is 40 per cent in Hungarian households. Hungary has joined the...
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The system of six thinking hats
Date: 2007-04-25 08:00:00
Improving the efficiency of decision making is ever more frequently a topic of discussion in business literature. In April, two lectures were given by Edward de Bono about the peculiar...
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Master Good
Date: 2007-04-25 08:00:00
Innovation in dumplings: Traditional highland flavours. Innovation by Vadász knédli: unique in Hungary, flavoured with bacon and onions...
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„We have been chosen to supply Tesco”
Date: 2007-04-25 08:00:00
Olive oil from Italy is on the offensive. Product presentation and sampling will be held in the Italian Cultural Institute in Budapest on 23 May. We have been invited to...
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Purchasing without touchnig
Date: 2007-04-25 08:00:00
The first touch-free purchase in the European McDonald’s chain was completed at the end of March, using OneSmart MasterCard® PayPass™ technology and card. PayPass™ cards are issued by the Swiss...
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Less imported products of higher quality
Date: 2007-04-25 08:00:00
The proportion of imported products on the shelves of food stores did not increase last year, but quality was better than before.. However, manufacturers and retailers do not seem to...
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Impulse for the ice cream market
Date: 2007-04-25 08:00:00
The unusually warm weather had a favourable effect on the retail sales of ice cream. Retail sales of ice creams grew by 26 per cent in terms of value last...
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What is CECED?
Date: 2007-04-25 08:00:00
CECED was founded by eleven manufacturers and distributors of household appliances in 2004. The founders were BSH Kft. (distributor of the brands Bosch, Siemens and Ufesa ), DOMETIC Rt., Electrolux...
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Domestic training to keep up
Date: 2007-04-25 08:00:00
According to Erika Szabó, strategic director of Manager Könyvkiadó, there is demand for such programs in Hungary. The training course „Six Thinking Hats – Stages of parallel thinking” offered by...
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The Raid electric anti-mosquito and fly device
Date: 2007-04-25 08:00:00
The Raid electric anti-mosquito and fly device introduces a new state of the art electric device technology that combines a compact diffuser with an innovative compressed sand refill containing an...
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Spring wave of Austrian weeks
Date: 2007-04-25 08:00:00
Spar, Cora, Metro. These three chains have organised Austrian food weeks in Hungary this spring. The three year long international promotional campaign for Austrian food with an annual budget of...
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In house health program
Date: 2007-04-25 08:00:00
As a part of its “Testébresztő” project, supporting amateur sports activities, Coca-Cola Beverages (Magyarország) Kft. has worked out a health improvement program for its own employees as well to assist...
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2006 was the year of grain
Date: 2007-04-25 08:00:00
2006 was a successful year for Hungarian exporters of agricultural products. Exports grew by nearly 10 per cent-over the year, while imports expanded by 10,3 per cent. Imports from the...
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Specialities for the summer ice age
Date: 2007-04-25 08:00:00
When hyper markets lose market share in a category, while private labels are more popular than ever, it is reasonable to suspect discount stores behind this trend. Discounts stores not...
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Several benefits pointed out in the campaign
Date: 2007-04-25 08:00:00
In this campaign, CECED intends to point out how much more energy is consumed by older household machinery compared to modern and efficient models. It is also emphasised that retailers...
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When families argue about the holiday
Date: 2007-04-25 08:00:00
– How did you become a researcher of human thinking? – I studied medicine in the USA, in Madison and I became interested in the nature of thinking during my...
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PICK Scooby-Doo
Date: 2007-04-25 08:00:00
We have developed our products, both in terms of contents and of packaging, to serve as a delicious source of nutrients for children and to captivate their attention....
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A new age for the meat trade
Date: 2007-04-25 08:00:00
Practically all households buy meat products. The main topic of the international seminar Packforum® held in March, was vacuum sealed packaging. Sealed Air Cryovac knows more than any other company...
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Mirbest opening new warehouse
Date: 2007-04-25 08:00:00
Mirbest Group opened its new warehouse in Biatorbágy on 21. March. The group was established by nine Hungarian wholesale businesses in 2003 to compensate for the effects of market concentration...
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Gel fix and preserving sugar on top of the list
Date: 2007-04-25 08:00:00
According to the Retail Index of Nielsen, preservation of fruits at home is becoming more popular. Sales grew by 43 per cent in terms of value between February 2006 –January...
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High prestige ice tea brands
Date: 2007-04-25 08:00:00
Lemon and peach, relative expensiveness and a growth rate of 20 per cent annually – these are all characteristics of the ice tea market. Ice tea is a growing category...
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adidas Pure Energy
Date: 2007-04-25 08:00:00
Discover your strength, liberate your energy, achieve the impossible! The strength of the powerful fragrance is symbolised by the unique black bottle and the packaging with icon-like decoration. The red...
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Dr. Oetker Ristorante ES Pepperoni Salame Piccante
Date: 2007-04-25 08:00:00
Hungary’s most popular pizza family has a new piquant flavour: pepperoni-salami pizza. Pepperoni-salami pizza with its thin and crispy dough and deliciously spicy salami is „sinfully tempting” to consumers....
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