News and articles
Balaton: attack!
Date: 2010-07-06 08:00:00
BALATON ATTACK – this name does not designate a summer heavy metal festival, but an in-house initiative by Borsodi Brewery: those who do office work go out and do some...
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New marketing and advertising directors at Árukereső
Date: 2010-07-06 08:00:00
From May 2010, István Rácz is the new marketing director of arukereso.hu Kft. The new position was created recently as a result of the price comparison site‘s dynamic growth. As...
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Who will be the most talented young Hungarian?
Date: 2010-07-06 08:00:00
Beck’s Different By Choice Award talent search contest ended on 10 May. From the 47 nominees 10 qualified to the second round. Until 9 June the public can cast their...
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Responsible leaflet issuance in the spirit of sustainability
Date: 2010-07-06 08:00:00
SPAR decided to substantially reduce the size of its weekly published INTERSPAR leaflets. This means that paper usage will be reduced by 800 tons and ink usage will diminish by...
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Biopont Snack
Date: 2010-07-06 08:00:00
A healthy snack made from organic base materials. It has low oil content, it contains no additives and it is available in exciting flavours....
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Calculating with everything
Date: 2010-07-06 08:00:00
Anna and her team not only prepared for the competition, but did market research too because they want to see their product in the shops. I am quite sure that...
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Margarine sales grew, average prices fell
Date: 2010-07-06 08:00:00
Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...
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Linde cut costs by outsourcing
Date: 2010-07-06 08:00:00
Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...
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The secret of pleasant smelling soft skin
Date: 2010-07-06 08:00:00
Veet® Supreme Essence’s new, rose scented products appeared in shops. It only takes 3 minutes for this hair removal cream to make women’s legs smooth, silky and pleasant smelling. Veet®...
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METRO to build a unique Customer Academy in Hungary
Date: 2010-07-06 08:00:00
The founding stone of METRO’s Customer Academy was laid at the end of June, near the company’s headquarters in Budaörs. With the 1,200 m² new complex METRO intends to offer...
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Bref Power Aktiv
Date: 2010-07-06 08:00:00
New Bref Power Aktiv toilet rim block cleans the toilet bowl with every flush....
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Customised bath bomb
Date: 2010-07-06 08:00:00
After a long day of hard work everyone loves to plunge into a hot bath. Especially if we can prepare the fragrant bath balls ourselves – it only takes five...
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Innovations brought results on the margarine market
Date: 2010-07-06 08:00:00
While a couple of years ago margarine was the victim of persecution, today the category has a healthier image and it develops steadily. Baking margarine sales data from last year...
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Help came the second time as well
Date: 2010-07-06 08:00:00
After the big rains in June, several companies rushed to help flood victims. Szentkirályi Ásványvíz Kft. and the Hungarian Red Cross transported 54,000 litres of mineral water to villages in...
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HELL capitalises domestically on its market success
Date: 2010-07-06 08:00:00
HELL Energy expanded by 32 percent in 2009, realising a domestic sales revenue of HUF 2.8 billion – the company practically doubled its market share in Hungary. Presently Hungarian-owned HELL...
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Growing importance of managing fresh categories
Date: 2010-07-06 08:00:00
InterMopro, InterCool and InterMeat – the trade fairs of dairy, meat and frozen products will be held on 12-15 September in Düsseldorf. From Hungary six companies are going to participate...
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FruFru fruit sour milk's
Date: 2010-07-06 08:00:00
FruFru fruit sour milks are livening the old healthy Hungarian tradition of sour milks consumption....
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Energising fake blood
Date: 2010-07-06 08:00:00
A US company is capitalising on the booming vampire trend. They put BLOOD Energy Potion on the market, an energy drink in a bizarre packaging: it comes in small bags...
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Modern oils in several flavours
Date: 2010-07-06 08:00:00
Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...
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Magic pencils in Tesco stores
Date: 2010-07-06 08:00:00
Tesco launched a new fund-raising campaign on 8 June. In 91 hypermarkets special pencils can be bought, they cost HUF 2999 and the revenues from sales will go to Mosoly...
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Cappy Ice Fruit’s new design
Date: 2010-07-06 08:00:00
From May, Cappy Ice Fruit drinks are available in shops with a new design, in 4 improved and 2 completely new flavours. Orange Mix attracts orange lovers with an exciting...
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Franchising works well in Hungary
Date: 2010-07-06 08:00:00
According to data from the Hungarian Franchise Association, 18,000 enterprises are members of the 340 franchise networks in Hungary – we are ahead of the neighbouring countries. A well-organised franchise...
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Joya soy product's
Date: 2010-07-06 08:00:00
A refreshing novelty among Joya soy products. It combines the popular chocolate and vanilla flavours with a soft and creamy, pudding-type texture....
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Ecologic packaging for the milk industry
Date: 2010-07-06 08:00:00
A California company developed a packaging solution called Eco|logic, which makes possible the 100-percent recycling of packaging material. The two-layer packaging – used in the milk industry – combines a...
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The margarine market expanded despite the recession
Date: 2010-07-06 08:00:00
According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...
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Házi Piros Paprika celebrated 20 years
Date: 2010-07-06 08:00:00
On 4 June Házi Piros Paprika Kft. celebrated its 20th birthday in Bakodpuszta. Last year the company’s sales revenue was HUF 2.6 billion and they integrated 2,000 hectares of land....
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Milli Mia Túróvarázs reborn
Date: 2010-07-06 08:00:00
Milli Mia Túróvarázs returns in June with higher fruit content, highlighting the strawberry, apricot, sour cherry and blackcurrant flavours even more. There are few fruit flavours available on the milk...
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Update is gaining momentum
Date: 2010-07-06 08:00:00
Update International Kft.’s plan is to double the number of its franchise stores by the end of the year, completing the building of the 100-shop network in Hungary. The number...
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Beer specialty with lemon
Date: 2010-07-06 08:00:00
Beer specialty with lemon, the first flavoured beer in the medium price category....
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Retail keeps plunging
Date: 2010-07-06 08:00:00
According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...
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