News and articles
Customer friendly solutions in Székesfehérvár METRO store
Date: 2009-04-05 08:00:00
The new store concept of METRO has been introduced in their Székesfehérvár store first. The new concept is based on the “everything in one place, quickly and conveniently” principle and...
Read more
New member in management of Kékkúti Ásványvíz
Date: 2009-04-05 08:00:00
Csaba Csiszkó was appointed the new sales director of Kékkúti Ásványvíz Zrt. on 1 February. He had spent the previous 13 years working for Philip Morris Magyarország Kft in different...
Read more
Show me your beer and I’ll tell you who you are
Date: 2009-04-05 08:00:00
Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...
Read more
Digital Signage – Slowly but surely
Date: 2009-04-05 08:00:00
Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...
Read more
Gaymers Original Cider, Gaymers Pear Cider, Blackthorn Cider, Olde English Cider
Date: 2009-04-05 08:00:00
Gaymers Cider is now available in Hungary! This fantastic portfolio from Gaymers Cider Company can offer businesses great success in a new drink category....
Read more
Growth in revenues and profit for Henkel in 2008
Date: 2009-04-05 08:00:00
Total revenues generated by Henkel in the fiscal year 2008 were up by 8.1 percent, exceeding EUR 14 billion. This growth was mainly due to the acquisition of National Starch...
Read more
Düsseldorf EuroCIS: Money still being spent on Retail IT
Date: 2009-04-05 08:00:00
– The directors of retail enterprises continue to spend money on IT, as they know that modern IT is essential to all their operations – said dr. Bernd Hallier, director...
Read more
Canned beer still most popular
Date: 2009-04-05 08:00:00
According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...
Read more
Modern refrigerated spaces
Date: 2009-04-05 08:00:00
Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...
Read more
Fanta Exotic/Fanta
Date: 2009-04-05 08:00:00
Flavours from all over the world are brough to you regularly with the help of Fanta. This new limited edition has been inspired by Jamaica....
Read more
Successful debut by the Nordsee chain in Budapest
Date: 2009-04-05 08:00:00
The first Hungarian unit of the Nordsee chain has produced dynamic growth and attracted more guests than previously anticipated in its first six months of operation. The first restaurant located...
Read more
Farmers’ day in Mezőtúr in May
Date: 2009-04-05 08:00:00
The main objective of the event to be held on 13. May is presenting Hungarian agricultural and food products. Various meetings, debates, conferences will accompany the event and there will...
Read more
Refrigerated dessert bars with diverse product advantages
Date: 2009-04-05 08:00:00
Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...
Read more
Attracted by light
Date: 2009-04-05 08:00:00
Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...
Read more
Cocaine Energy Drink
Date: 2009-04-05 08:00:00
This product line no longer has tutti-frutti flavour. Red comes in cinnamon-ginger-wasabi flavour, while Blue comes in cinnamon-fruit flavour....
Read more
As many gifts as reasons to unwrap a Kinder milk bar!
Date: 2009-04-05 08:00:00
The first round of Kinder Hűtött Finomság prize game has ended recently. The main prize, a HUF one million IKEA voucher has been won by Lívia Gilicze from Komló. The...
Read more
Pannonhalmi Törkölypálinka first to use palinka tax stamp
Date: 2009-04-05 08:00:00
Győri Likőrgyár Zrt. has been the first distillery in Hungary to successfully obtain a tax stamp for the Törkölypalinka manufactured by its subsidiary Pannonhalmi Pálinkárium. The first bottle of Pannonhalmi...
Read more
A new wave of logistic outsourcing coming…?
Date: 2009-04-05 08:00:00
The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....
Read more
Another one!
Date: 2009-04-05 08:00:00
A Gluttonous Thursday was organised for the fourth time by Magyar Turizmus Zrt. on 26. February. A total of 230 000 guests visited 1,300 restaurants on this day to eat...
Read more
McCain Fry and Dip – csónak alakú – hasábburgonya
Date: 2009-04-05 08:00:00
Innovative, boat-shape French Fries with 10 minutes holding time only from McCain for Retail (600g) and for Food-service (2500g) sector....
Read more
Enviga – Innovation in the market of functional drinks
Date: 2009-04-05 08:00:00
Hungary is the first country in Europe where Enviga is to be launched. This functional drink based on green tea will create a new category in the Hungarian market. Enviga...
Read more
Kométa web site modernised
Date: 2009-04-05 08:00:00
The web site of Kométa has been modernised, with new design and contents adapted to the new general design which is being introduced. A news service has been added to...
Read more
Private labels expanding among milk desserts
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...
Read more
Destillata 2009
Date: 2009-04-05 08:00:00
This year’s Destillata in Vienna was again a meeting place for the best spirits and palinkas of the world, with 1,600 spirits from 13 countries. Out of the 188 distilleries...
Read more
Airwaves Green Mint
Date: 2009-04-05 08:00:00
Airwaves Green Mint – like other Airwaves products – provides a strong menthol flavour and comes in packs of 10 on shelves in the check out zone....
Read more
Pedigree campaigning for stray dogs
Date: 2009-04-05 08:00:00
Pedigree® has launched an Adopt a Stray Dog Program recently. This initiative was first launched by Mars in the US in 2006 and has been continued in 11 other countries...
Read more
Smaller than expected drop in coffee consumption
Date: 2009-04-05 08:00:00
A survey of the effects of the economic crisis on coffee consumption in Hungary has been prepared by Valdo Café, using interviews with 100 leading customers. The findings show that...
Read more
Peach flavour taking the lead in terms of quantity
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, sales of fruit juice stagnated at slightly over HUF 46 billion in 2008. Sales in terms of quantity were down by 5 percent in...
Read more
5.4 percent rise in income in competitive sector
Date: 2009-04-05 08:00:00
Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...
Read more
Gösser NaturZitrone
Date: 2009-04-05 08:00:00
A special combination of Gösser with its characteristic flavour and naturally refreshing lemon juice....
Read more