Other
Research space and eye tracking
Date: 2020-09-17 11:24:59
A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus...
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Cantenna – blending beer and technology
Date: 2020-09-15 11:20:36
Miller Lite turns beer cans into antennas for watching football. Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers’ homes. Published on PRNewswire...
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Lay’s ‘Smiles’ campaign reloaded
Date: 2020-09-14 11:04:09
Lay’s ‘Smiles’ packaging returns with its third iteration, now as counterpoint to masked and unhappy faces. Lay’s potato chips, which is PepsiCo’s Frito-Lay unit, is bringing back its limited-run “Smiles”...
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Hot food in the second Amazon Go grocery store
Date: 2020-09-13 11:11:31
Amazon opened second Go Grocery store in Redmond. The online giant is also claiming a place in the physical space, as it has opened Amazon Go, Go Grocery and latest Fresh...
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(HU) Iskolakezdés 2020: tavaly még kérdés volt, hogy kell-e a kütyü a tanuláshoz, idén már nem
Date: 2020-09-11 10:01:21
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Vagheggi provides a secure hinterland for its partners
Date: 2020-09-10 11:14:00
Beauty care is not a necessity. In the first half of 2020, several cosmetics were closed, and as a result of the pandemic and restrictions, trends in beauty and skin...
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Storecheck in the first Amazon Fresh
Date: 2020-09-08 11:00:30
Amazon held an invite-only store visit for a small group of customers. They got an exclusive look inside Amazon’s new grocery store from one of the few customers allowed inside....
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One bite of Kellogg’s Incogmeato Burger
Date: 2020-09-04 10:27:03
Incogmeato by MorningStar Farms launched national giveaway and partnered with Postmates to bring a one-bite challenge to the doorsteps of plant-based skeptics. The plant-based category leader1 owned by Kellogg’s helped...
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Design, competitions, generations
Date: 2020-09-03 11:34:29
POPAI Hungary held its annual general meeting, open session and The Hungarian handover of the Shop!Global Awards online. The professional part resonated with real “back to the new normal” content...
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The December PLMA show is cancelled
Date: 2020-09-02 11:26:47
2020 “World of Private Label” International Trade Show cancelled due to Covid-19 concerns, says PLMA. New virtual show will be announced soon. AMSTERDAM – 1 September 2020 – Following recent...
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(HU) Árukereső.hu: Rekordbővülést hozott a koronavírus az e-kereskedelemben
Date: 2020-09-02 08:34:29
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Coors turns digital conference background into a reality
Date: 2020-09-01 10:19:32
Coors Light Wants To Send You to the Video Chat Background You’ve Been Staring At For Months. Molson Coors Beverage Company (mother company of Borsodi) published a press release of...
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Coming, not coming
Date: 2020-08-31 09:17:57
We can’t be sure at all about what is waiting for us in September. Just like it was the case with the first eight months, we can’t tell in advance...
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(HU) A megtakarítások piaca hosszú távon is átalakulhat
Date: 2020-08-31 09:05:11
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(HU) Megnyitotta kétszázadik franchise üzletét a SPAR Magyarország
Date: 2020-08-28 10:42:32
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Pepsi delivers ‘Tailgate in a Box’ to football fans
Date: 2020-08-28 10:41:07
Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...
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Growing segments – transforming leisure industry
Date: 2020-08-27 11:00:11
2020 is an unprecedented year in terms of leisure time activities too. The pandemic has greatly affected the outdoor activities of American consumers. Typically, June is a critical selling month...
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(HU) Az Ország Tortája: A kellő kíváncsiság és a kiváló tejszín párosítása
Date: 2020-08-26 16:00:54
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Finger licking is paused
Date: 2020-08-25 11:04:13
The use of KFC’s „It’s Finger Lickin’ Good” slogen is paused in advertising around the globe. The Press Release was announced on the brand’s site on 24th Aug. on the...
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Taste and color cavalcade By Mondelez
Date: 2020-08-24 11:09:56
To celebrate 35 years of fun and flavor, the SOUR PATCH KIDS® brand is looking to make things a little sweeter for their fans by opening the doors to the...
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Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01
PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...
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Some shopkeepers opted for part-time work
Date: 2020-08-18 10:30:48
In addition to the 22,000 layoffs, shopkeepers also threw in part-time work during the epidemic months. The proportion of part-timers in major stores jumped from 20% to 25% by May....
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Subaru shows real wildfire footage in new ad
Date: 2020-08-14 11:03:44
The brand makes a strong point about the urgency and concern around wildfires, and showing how it is taking real action by restoring the lost forests rather than just playing...
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Optimistic Americans
Date: 2020-08-13 11:00:13
While uncertainty remains high among U.S. consumers, their outlook is generally more favorable than their European counterparts. So finds a recent study by marketing consultancy Simon-Kucher & Partners. The COVID-19 Consumer...
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Only the outlook for consumers and business services improved in July
Date: 2020-08-12 00:00:04
After a shock-like fall in the outlook for domestic economic agents in April, there was a significant positive correction in May and June. GKI’s economic sentiment index rose only slightly...
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Consumers favor smartphones for back-to-school shopping
Date: 2020-08-11 11:36:02
More than half (59%) of U.S. consumers plan to use their smartphones for back-to-school shopping this year. Fifty-five percent of people said they purchased something directly on a mobile device...
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Private Label gives energy
Date: 2020-08-07 11:10:31
More and more consumers, especially Millennials, seek healthier energy alternatives to boost their busy on-the-go lifestyle. The category presents opportunities for FMCG market growth and private label. Chef Berry Pronk...
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Gamified promotion to boost foot traffic
Date: 2020-08-04 10:45:44
PetSmart the pet supplies, accessories and products retailer is campaigning on Snapchat using a quiz promoting reptiles and using an augmented reality (AR) lens. One of the principal features...
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Design revamp of the iconic American QSR
Date: 2020-08-03 11:00:41
Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...
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Where to go next PLMA? – exclusive interview with the new president of PLMA
Date: 2020-08-02 11:35:06
Peggy Davies, the new president of PLMA, answers questions of the Trade magazin in an exclusive interview. The Private Label Manufacturers Association announced in early June that Peggy Davies would...
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