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The December PLMA show is cancelled
Date: 2020-09-02 11:26:47

2020 “World of Private Label” International Trade Show cancelled due to Covid-19 concerns, says PLMA. New virtual show will be announced soon. AMSTERDAM – 1 September 2020 – Following recent...

(HU) Árukereső.hu: Rekordbővülést hozott a koronavírus az e-kereskedelemben
Date: 2020-09-02 08:34:29

Sorry, this entry is only available in HU....

Coors turns digital conference background into a reality
Date: 2020-09-01 10:19:32

Coors Light Wants To Send You to the Video Chat Background You’ve Been Staring At For Months. Molson Coors Beverage Company (mother company of Borsodi) published a press release of...

Coming, not coming
Date: 2020-08-31 09:17:57

We can’t be sure at all about what is waiting for us in September. Just like it was the case with the first eight months, we can’t tell in advance...

(HU) A megtakarítások piaca hosszú távon is átalakulhat
Date: 2020-08-31 09:05:11

Sorry, this entry is only available in HU....

(HU) Megnyitotta kétszázadik franchise üzletét a SPAR Magyarország
Date: 2020-08-28 10:42:32

Sorry, this entry is only available in HU....

Pepsi delivers ‘Tailgate in a Box’ to football fans
Date: 2020-08-28 10:41:07

Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...

Growing segments – transforming leisure industry
Date: 2020-08-27 11:00:11

2020 is an unprecedented year in terms of leisure time activities too. The pandemic has greatly affected the outdoor activities of American consumers. Typically, June is a critical selling month...

(HU) Az Ország Tortája: A kellő kíváncsiság és a kiváló tejszín párosítása
Date: 2020-08-26 16:00:54

Sorry, this entry is only available in HU....

Finger licking is paused
Date: 2020-08-25 11:04:13

The use of KFC’s „It’s Finger Lickin’ Good” slogen is paused in advertising around the globe. The Press Release was announced on the brand’s site on 24th Aug. on the...

Taste and color cavalcade By Mondelez
Date: 2020-08-24 11:09:56

To celebrate 35 years of fun and flavor, the SOUR PATCH KIDS® brand is looking to make things a little sweeter for their fans by opening the doors to the...

Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01

PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...

Some shopkeepers opted for part-time work
Date: 2020-08-18 10:30:48

In addition to the 22,000 layoffs, shopkeepers also threw in part-time work during the epidemic months. The proportion of part-timers in major stores jumped from 20% to 25% by May....

Subaru shows real wildfire footage in new ad
Date: 2020-08-14 11:03:44

The brand makes a strong point about the urgency and concern around wildfires, and showing how it is taking real action by restoring the lost forests rather than just playing...

Optimistic Americans
Date: 2020-08-13 11:00:13

While uncertainty remains high among U.S. consumers, their outlook is generally more favorable than their European counterparts. So finds a recent study by marketing consultancy Simon-Kucher & Partners. The COVID-19 Consumer...

Only the outlook for consumers and business services improved in July
Date: 2020-08-12 00:00:04

After a shock-like fall in the outlook for domestic economic agents in April, there was a significant positive correction in May and June. GKI’s economic sentiment index rose only slightly...

Consumers favor smartphones for back-to-school shopping
Date: 2020-08-11 11:36:02

More than half (59%) of U.S. consumers plan to use their smartphones for back-to-school shopping this year. Fifty-five percent of people said they purchased something directly on a mobile device...

Private Label gives energy
Date: 2020-08-07 11:10:31

More and more consumers, especially Millennials, seek healthier energy alternatives to boost their busy on-the-go lifestyle. The category presents opportunities for FMCG market growth and private label. Chef Berry Pronk...

Gamified promotion to boost foot traffic
Date: 2020-08-04 10:45:44

PetSmart the pet supplies, accessories and products retailer is campaigning on Snapchat using a quiz promoting reptiles and using an augmented reality (AR) lens. One of the principal features...

Design revamp of the iconic American QSR
Date: 2020-08-03 11:00:41

Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...

Where to go next PLMA? – exclusive interview with the new president of PLMA
Date: 2020-08-02 11:35:06

Peggy Davies, the new president of PLMA, answers questions of the Trade magazin in an exclusive interview. The Private Label Manufacturers Association announced in early June that Peggy Davies would...

Analysts: the resumption of the economy may improve employment
Date: 2020-07-31 11:20:10

The moderate increase in the unemployment rate is treated with caution by analysts because a significant proportion of those who lost their jobs due to the pandemic situation could not...

(HU) Előadás a rágógumiról az MKVM-ben
Date: 2020-07-31 08:05:19

Sorry, this entry is only available in HU....

New holiday is the “Self-Care Day”
Date: 2020-07-29 11:04:45

The pandemic-inspired “Self-Care Day” is on July 24, Friday this year. Some FMCG companies, including Mars Wrigley, have also made it in the U.S. to bring smiles and joy in...

Burger King Xmas in July
Date: 2020-07-27 11:19:14

Burger King is running a new multichannel campaign to celebrate “Christmas in July” that aims to bring goodwill and cheer to consumers during a difficult year. A new video ad...

Aldi to reach 2000 stores in the U.S. this year
Date: 2020-07-26 11:17:17

The German discount chain, which is in the midst of a $5 billion plan to open new stores and remodel existing ones in the United States, has crossed the 2,000-store...

Unilever joins test of voice-powered ads
Date: 2020-07-23 11:26:42

Several global brands began testing interactive ads that respond to voice commands on Pandora, the streaming platform owned by Sirius XM. For years, Pandora has been operating on millions of...

Google introduces video shopping platform Shoploop
Date: 2020-07-22 11:50:51

Shoploop is an entertaining new way to shop online. Google’s research and development lab, Area 120, has unveiled Shoploop, a video shopping platform for finding, reviewing and purchasing goods, the...

Leveraging Product Claims to Build a Successful Brand Strategy
Date: 2020-07-21 19:00:42

Today’s consumers can choose from a wide variety of product offers. Product advertising, social media and a network of friends and family feed into the type of products consumers want...

Less is sometimes more
Date: 2020-07-21 11:35:03

Retailers and CPGs are moving toward selling fewer products in stores to decrease complexity and costs. At the same time innovations are needed. As the coronavirus pushes some items off...

The December PLMA show is cancelled Date: 2020-09-02 11:26:47

(HU) Árukereső.hu: Rekordbővülést hozott a koronavírus az e-kereskedelemben Date: 2020-09-02 08:34:29

Coors turns digital conference background into a reality Date: 2020-09-01 10:19:32

Coming, not coming Date: 2020-08-31 09:17:57

(HU) A megtakarítások piaca hosszú távon is átalakulhat Date: 2020-08-31 09:05:11

(HU) Megnyitotta kétszázadik franchise üzletét a SPAR Magyarország Date: 2020-08-28 10:42:32

Pepsi delivers ‘Tailgate in a Box’ to football fans Date: 2020-08-28 10:41:07

Growing segments – transforming leisure industry Date: 2020-08-27 11:00:11

(HU) Az Ország Tortája: A kellő kíváncsiság és a kiváló tejszín párosítása Date: 2020-08-26 16:00:54

Finger licking is paused Date: 2020-08-25 11:04:13

Taste and color cavalcade By Mondelez Date: 2020-08-24 11:09:56

Mountain Dew calls consumers to “Claim the Outdoors” Date: 2020-08-18 11:10:01

Some shopkeepers opted for part-time work Date: 2020-08-18 10:30:48

Subaru shows real wildfire footage in new ad Date: 2020-08-14 11:03:44

Optimistic Americans Date: 2020-08-13 11:00:13

Only the outlook for consumers and business services improved in July Date: 2020-08-12 00:00:04

Consumers favor smartphones for back-to-school shopping Date: 2020-08-11 11:36:02

Private Label gives energy Date: 2020-08-07 11:10:31

Gamified promotion to boost foot traffic Date: 2020-08-04 10:45:44

Design revamp of the iconic American QSR Date: 2020-08-03 11:00:41

Where to go next PLMA? – exclusive interview with the new president of PLMA Date: 2020-08-02 11:35:06

Analysts: the resumption of the economy may improve employment Date: 2020-07-31 11:20:10

(HU) Előadás a rágógumiról az MKVM-ben Date: 2020-07-31 08:05:19

New holiday is the “Self-Care Day” Date: 2020-07-29 11:04:45

Burger King Xmas in July Date: 2020-07-27 11:19:14

Aldi to reach 2000 stores in the U.S. this year Date: 2020-07-26 11:17:17

Unilever joins test of voice-powered ads Date: 2020-07-23 11:26:42

Google introduces video shopping platform Shoploop Date: 2020-07-22 11:50:51

Leveraging Product Claims to Build a Successful Brand Strategy Date: 2020-07-21 19:00:42

Less is sometimes more Date: 2020-07-21 11:35:03

The December PLMA show is cancelled
Date: 2020-09-02 11:26:47

(HU) Árukereső.hu: Rekordbővülést hozott a koronavírus az e-kereskedelemben
Date: 2020-09-02 08:34:29

Coors turns digital conference background into a reality
Date: 2020-09-01 10:19:32

Coming, not coming
Date: 2020-08-31 09:17:57

(HU) A megtakarítások piaca hosszú távon is átalakulhat
Date: 2020-08-31 09:05:11

(HU) Megnyitotta kétszázadik franchise üzletét a SPAR Magyarország
Date: 2020-08-28 10:42:32

Pepsi delivers ‘Tailgate in a Box’ to football fans
Date: 2020-08-28 10:41:07

Growing segments – transforming leisure industry
Date: 2020-08-27 11:00:11

(HU) Az Ország Tortája: A kellő kíváncsiság és a kiváló tejszín párosítása
Date: 2020-08-26 16:00:54

Finger licking is paused
Date: 2020-08-25 11:04:13

Taste and color cavalcade By Mondelez
Date: 2020-08-24 11:09:56

Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01

Some shopkeepers opted for part-time work
Date: 2020-08-18 10:30:48

Subaru shows real wildfire footage in new ad
Date: 2020-08-14 11:03:44

Optimistic Americans
Date: 2020-08-13 11:00:13

Only the outlook for consumers and business services improved in July
Date: 2020-08-12 00:00:04

Consumers favor smartphones for back-to-school shopping
Date: 2020-08-11 11:36:02

Private Label gives energy
Date: 2020-08-07 11:10:31

Gamified promotion to boost foot traffic
Date: 2020-08-04 10:45:44

Design revamp of the iconic American QSR
Date: 2020-08-03 11:00:41

Where to go next PLMA? – exclusive interview with the new president of PLMA
Date: 2020-08-02 11:35:06

Analysts: the resumption of the economy may improve employment
Date: 2020-07-31 11:20:10

(HU) Előadás a rágógumiról az MKVM-ben
Date: 2020-07-31 08:05:19

New holiday is the “Self-Care Day”
Date: 2020-07-29 11:04:45

Burger King Xmas in July
Date: 2020-07-27 11:19:14

Aldi to reach 2000 stores in the U.S. this year
Date: 2020-07-26 11:17:17

Unilever joins test of voice-powered ads
Date: 2020-07-23 11:26:42

Google introduces video shopping platform Shoploop
Date: 2020-07-22 11:50:51

Leveraging Product Claims to Build a Successful Brand Strategy
Date: 2020-07-21 19:00:42

Less is sometimes more
Date: 2020-07-21 11:35:03