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Research space and eye tracking

A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus...

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Cantenna – blending beer and technology

Miller Lite turns beer cans into antennas for watching football. Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers’ homes. Published on PRNewswire...

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Lay’s ‘Smiles’ campaign reloaded

Lay’s ‘Smiles’ packaging returns with its third iteration, now as counterpoint to masked and unhappy faces. Lay’s potato chips, which is PepsiCo’s Frito-Lay unit, is bringing back its limited-run “Smiles”...

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Hot food in the second Amazon Go grocery store

Amazon opened second Go Grocery store in Redmond. The online giant is also claiming a place in the physical space, as it has opened Amazon Go, Go Grocery and latest Fresh...

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(HU) Iskolakezdés 2020: tavaly még kérdés volt, hogy kell-e a kütyü a tanuláshoz, idén már nem

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Vagheggi provides a secure hinterland for its partners

Beauty care is not a necessity. In the first half of 2020, several cosmetics were closed, and as a result of the pandemic and restrictions, trends in beauty and skin...

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Storecheck in the first Amazon Fresh

Amazon held an invite-only store visit for a small group of customers. They got an exclusive look inside Amazon’s new grocery store from one of the few customers allowed inside....

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One bite of Kellogg’s Incogmeato Burger

Incogmeato by MorningStar Farms launched national giveaway and partnered with Postmates to bring a one-bite challenge to the doorsteps of plant-based skeptics. The plant-based category leader1 owned by Kellogg’s helped...

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Design, competitions, generations

POPAI Hungary held its annual general meeting, open session and The Hungarian handover of the Shop!Global Awards online. The professional part resonated with real “back to the new normal” content...

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The December PLMA show is cancelled

2020 “World of Private Label” International Trade Show cancelled due to Covid-19 concerns, says PLMA. New virtual show will be announced soon. AMSTERDAM – 1 September 2020 – Following recent...

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(HU) Árukereső.hu: Rekordbővülést hozott a koronavírus az e-kereskedelemben

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Coors turns digital conference background into a reality

Coors Light Wants To Send You to the Video Chat Background You’ve Been Staring At For Months. Molson Coors Beverage Company (mother company of Borsodi) published a press release of...

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Coming, not coming

We can’t be sure at all about what is waiting for us in September. Just like it was the case with the first eight months, we can’t tell in advance...

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(HU) A megtakarítások piaca hosszú távon is átalakulhat

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(HU) Megnyitotta kétszázadik franchise üzletét a SPAR Magyarország

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Pepsi delivers ‘Tailgate in a Box’ to football fans

Pepsi launched a sweepstakes as part of their new “Made for Football Watching” campaign, which debuted last week of August. According to news shared with Marketing Dive consumers can enter...

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Growing segments – transforming leisure industry

2020 is an unprecedented year in terms of leisure time activities too. The pandemic has greatly affected the outdoor activities of American consumers. Typically, June is a critical selling month...

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(HU) Az Ország Tortája: A kellő kíváncsiság és a kiváló tejszín párosítása

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Finger licking is paused

The use of KFC’s „It’s Finger Lickin’ Good” slogen is paused in advertising around the globe. The Press Release was announced on the brand’s site on 24th Aug. on the...

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Taste and color cavalcade By Mondelez

To celebrate 35 years of fun and flavor, the SOUR PATCH KIDS® brand is looking to make things a little sweeter for their fans by opening the doors to the...

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Mountain Dew calls consumers to “Claim the Outdoors”

PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...

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Some shopkeepers opted for part-time work

In addition to the 22,000 layoffs, shopkeepers also threw in part-time work during the epidemic months. The proportion of part-timers in major stores jumped from 20% to 25% by May....

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Subaru shows real wildfire footage in new ad

The brand makes a strong point about the urgency and concern around wildfires, and showing how it is taking real action by restoring the lost forests rather than just playing...

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Optimistic Americans

While uncertainty remains high among U.S. consumers, their outlook is generally more favorable than their European counterparts. So finds a recent study by marketing consultancy Simon-Kucher & Partners. The COVID-19 Consumer...

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Only the outlook for consumers and business services improved in July

After a shock-like fall in the outlook for domestic economic agents in April, there was a significant positive correction in May and June. GKI’s economic sentiment index rose only slightly...

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Consumers favor smartphones for back-to-school shopping

More than half (59%) of U.S. consumers plan to use their smartphones for back-to-school shopping this year. Fifty-five percent of people said they purchased something directly on a mobile device...

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Private Label gives energy

More and more consumers, especially Millennials, seek healthier energy alternatives to boost their busy on-the-go lifestyle. The category presents opportunities for FMCG market growth and private label. Chef Berry Pronk...

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Gamified promotion to boost foot traffic

PetSmart the pet supplies, accessories and products retailer is campaigning on Snapchat using a quiz promoting reptiles and using an augmented reality (AR) lens.   One of the principal features...

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Design revamp of the iconic American QSR

Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...

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Where to go next PLMA? – exclusive interview with the new president of PLMA

Peggy Davies, the new president of PLMA, answers questions of the Trade magazin in an exclusive interview. The Private Label Manufacturers Association announced in early June that Peggy Davies would...

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