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P&G inks multiyear MLS sponsorship
Procter & Gamble signed a multiyear sponsorship of Major League Soccer (MLS) that aims to bring greater equity and inclusion to the sport while broadening the CPG giant’s reach with...
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Shabby stores and bare shelves wait back shoppers
As retailers focused on e-commerce and faced supply-chain challenges during the pandemic, store appearance often became an afterthought. Market leader Walmart’s stores were downgraded by research firm and criticized by...
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Amazon develops private label brands
Amazon has unveiled Aplenty, a new private label food brand set to eventually include hundreds of products across a variety of center store categories. Amazon is expanding its lineup of...
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Retailers do a lot for sustainability
Sustainability has been the retailers’ concern for years and how to achieve it is still the major topic. Although one might think that the COVID crises has led attantion away...
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Molson Coors launches first organic beer, Coors Pure
On 7. April, National Beer Day Molson Coors launched its first USDA-certified organic beer, Coors Pure available nationwide. Campaign catered to runners. Published on Business Wire 7. Sept. Chicago, the...
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Many at-home trends remain after pandemic, Nestlé says
Nearly half of respondents (48%) to a survey commissioned by Nestlé said they will likely have their first cup of coffee at home before their commute, even when it’s safe to...
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Scream and ski from Budweiser
Budweiser is promoting this month’s rollout of its first Utah-themed beer. As part of its “The Beer Utah Swears By” effort, the brewer is giving people a chance to win...
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Trader Joe’s supports customers with cognitive & intellectual disabilities
Trader Joe’s, a national chain of neighborhood grocery stores, announced a collaboration with MagnusCards by Magnusmode, a free app dedicated to making the world a more accessible place for people with cognitive...
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Drew Barrymore launches cookware brand at Walmart
Walmart has partnered with Drew Barrymore for an exclusive product launch. Beautiful Kitchenware products will be available at Walmart.com starting Monday (29.March) and at Walmart stores nationwide on April 19. Barrymore,...
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The Egg Association expects price increase
One of the traditional foods for Easter is eggs. It gets into baked goods and cakes, but it can also be found on cold dishes and cooked dishes, and at...
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Budweiser pitches pop-up stadium experiences for MLB’s Opening Day
April 1 is the opening day of MLB in the United States. Because baseball matches can also go to a limited audience, Budweiser compensates fans with events, sweepstakes, and social...
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(HU) Húsvéti tojáskörkép a Magyar Tojásszövetségtől
Sorry, this entry is only available in HU....
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Coca-Cola wonders in the past and in fantasy
Coca-Cola launched a multichannel campaign for its flavored colas in the U.S. that includes TV commercials and a social influencer push. Memorable sport moments and half-human creatures promote the flavour variants. Europe...
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April Fools’ Day pranks with cash&candy on TikTok
Sour Patch Kids, the candy brand marketed by Mondelez International, is doling out cash prizes and candy to select TikTok users who post videos of their pranks for April Fools’...
Read moreGKI Digital: a record 45 percent increase in online retail sales last year
Domestic online retail reached a gross annual turnover of 909 billion HUF last year, which was a record 45 percent higher than the 2019 level, according to the latest joint...
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Waiting patiently
Waiting is one of the hardest things to do in the business sector. It doesn’t matter whether you are waiting for the decision on a grant application you submitted, the...
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First drive-thru opens at newest 7-Eleven evolution store
Sixth 7-eleven® evolution store drives innovation and convenience with Laredo Taco Company® first-ever drive-thru restaurant. The drive-thru restaurant, with indoor seating as well, shares space with the newest 7-Eleven Evolution Store – the...
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Available data shows us that an increased occurrence and intensity of disasters is the new normal
One of the most direct ways disasters affect agriculture is through lower-than-expected production. This causes direct economic loss to farmers which can cascade along the entire value chain – even...
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Virtual makeup try-on tool instead of testers
Mineral Fusion joins the Perfect Corp. brand partner roster with the launch of virtual try-on on MineralFusion.com and QR code in-store display roll out to Whole Foods Markets giving shoppers...
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Krispy Kreme gives free doughnut for vaccinated customers – all year long
Krispy Kreme stores worldwide are offering free doughnuts to customers who have been vaccinated against COVID-19. The chain is also offering staff members up to four hours of paid time...
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New creative director at Walmart
Walmart is elevating its fashion reputation. The retailer announced that it named acclaimed fashion designer Brandon Maxwell as creative director for Free Assembly and Scoop. Maxwell, who founded his own luxury...
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Lay’s sends personalized messages from Messi
Lay’s is connecting soccer fans around the world with Lionel Messi through a new artificial intelligence-powered activation. The concept comes as part of the snack brand’s global UEFA Champions League...
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The epidemic has turned the shop world around in 2020
The market has exploded from mobiles, and it’s made from cleaning products, but the home office has also cut back on lipstick shopping. In the end, the building materials market...
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Back to business with PLMA
The Private Label Manufacturers Association announces that its PLMA 2021 “World of Private Label” international trade show, which was originally scheduled for May this year, will now take place on...
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Nébih’s last year in 40 pages
On 15 March the National Food Chain Safety Office (Nébih) celebrated its 9th birthday. A 40-page book was published for the anniversary, which collects the most important events of 2020 in...
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Toilet cleaners in more sustainable packaging
With its new global packaging concept for toilet cleaner bottles, Henkel emphasises sustainability and its dedication to the cause of the circular economy. From January 2021 these bottles have a...
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Spar Shandong carries on with Chinese expansion
Spar Shandong had opened two new stores in China, a hypermarket and a supermarket in the cities of Zhangjiakou and Dongying. The Zhangjiakou store – which opened in December – has a total...
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Walmart beauty on TikTok
Walmart put its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain’s “Spring Shop-Along: Beauty Edition” works with brands like L’Oréal’s Maybelline and...
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Merkur trials new technology to fight food waste
REWE Group member Austrian retailer Merkur is testing a new anti-food waste technology in several stores. The ‘Smart-Shelf’ technology enables the automatic production of baked goods when the shelf senses that stocks...
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