(HU) Két év börtönbüntetés jár Nagy-Britanniában az impulzusvásárlásra ösztönző hirdetésekért

By: Trademagazin editor Date: 2022. 08. 20. 12:00

People responsible for misleading ‘buy now, pay later’ adverts could face two years in prison, Britain’s financial watchdog warned on Friday as it told firms offering the loans to stop encouraging ‘impulse buying’ and spell out late repayment fees.

BNPL lenders make money by taking a cut from what they help retailers sell

As Britain’s cost-of-living crisis worsens, the Financial Conduct Authority has told so-called BNPL firms and the British Retail Consortium that the benefits of the on-the-spot, interest-free, short-term loans were being emphasised in adverts without fair and prominent indications of any relevant risks. While BNPL loans, which spread repayments on goods such as clothes over a few weeks, are unregulated in Britain, the FCA has powers to intervene in how they are advertised and has forced 4,226 promotions to be withdrawn or amended this year. Money is becoming tighter for many Britons who face soaring energy costs and 40-year high inflation pushing up food prices, making BNPL products an option in a financial squeeze.