Tag "impulzusvásárlás"

Gen Z Consumers ‘Behave Like Boomers’ When Grocery Shopping: Study

Some 59% of Generation Z consumers prefer to shop for groceries in-store rather than online, a similar  percentage to those in the Baby Boomer generation, a new study by Clear...

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(HU) Két év börtönbüntetés jár Nagy-Britanniában az impulzusvásárlásra ösztönző hirdetésekért

People responsible for misleading ‘buy now, pay later’ adverts could face two years in prison, Britain’s financial watchdog warned on Friday as it told firms offering the loans to stop...

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Hungarian shoppers have a greater sense of purpose in the new situation

Growing financial challenges and increasing price-sensitiveness One of the many effects of the coronavirus pandemic is that households are facing serious financial challenges these days, and this influences both their...

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Ferrero supports impulse sales with Coca-Cola TicTac

Ferrero is bringing back its limited-edition Coca-Cola flavoured Tic-Tacs, in a move designed to support retailers in “capitalising on the huge success of last year. POPAI Hungary’s mother organisation Shop!...

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Magazine: Good period for chocolate and wafer bars

Before the coronavirus pandemic and the measures to stop its spreading hit the impulse categories hard, chocolate and wafer bar sales had grown considerably. Last year value sales augmented by...

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RetailZoom: The surge of penetration in Domestic Chains – but what is behind it?

We have examined the changes in Domestic Chains and the shopping habits of its customers already from many aspects, now let’s look at those changes from another angel: basket penetration....

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Five impulse buying strategies

In March American marketing specialist Katie Kochelek published an article on the Shop! website. The topic was 5 strategies that can be used to motivate shoppers for impulse buying. 1....

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