L’Oréal’s biotech and eco-solutions “invent the future of beauty”

By: Trademagazin editor Date: 2022. 08. 18. 14:22

With its yearly innovative beauty report, L’Oréal is shifting research and innovation to focus on green sciences, tech advancements and augmented beauty. The 2021 report is categorized into five key beauty themes – inclusive, responsible, innovative, tech and performance – revealing how the company is moving toward its goals.

In 2021, L’Oréal reported 16.1% like-for-like sales growth

Keeping science at the center of its developments, the industry giant is “inventing the future of beauty” through biotechnologies, nature and the power of the natural world.

In 2021, L’Oréal reported 16.1% like-for-like sales growth, with skincare and sun protection accounting for 40.2% of the business segment. The company also reported a 25.7% growth in e-commerce sales in 2021.

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