Carrefour Launches Vegetable Beer Range In Poland
Carrefour Polska has announced that it has launched a vegetable beer range in Poland, which it claims is a first of its kind in the country.
The move is part of the retailer’s efforts to expand its offering of vegetarian, vegan and organic products as it seeks to protect biodiversity. The vegan beer, sourced from Nook Brewery, uses natural beetroot, tomato and carrot juice, and is available in three variants – purple beetroot, bloody tomato and rusty carrot. Shoppers can also avail a 10% discount on products from the Meatless brand, specialising in the production of vegan equivalents of cold cuts, with the purchase of the new vegetable beer SKUs.
Carrefour Polska is also expanding its product assortment in other categories within the ‘healthy shelf’, such as gluten-free and lactose-free products.
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