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2021 – the year of sports marketing
Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...
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Lonely eaters and Christmas peak in the UK
The Market Research section of the January E-Scanner newsletter of the PLMA looked at UK households in terms of meals and Christmas. New rules restricting promotions will come into force...
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New ways of private label – Levi’s for Target
Target, in collaboration with Levi Strauss & Co., will release an exclusive collection that includes over 100 home, pet, accessories and apparel products, the company announced. On 2. Feb. the company announced...
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Carrefour’s future is a big question
According to the January PLMA E-Scanner newsletter, one of the big questions about retail today is the future of Carrefour. The bastion of French food trade, private label turnover and...
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Big gains for UK discounters
UK discounters posted double digit sales gains in 2020. The combination of good price-value ratio, the simple shopping experience and the quality of private label product altogether has proven very...
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Dunkin’ Makes Valentine’s Day Sweeter Than Ever
Dunkin’ is promoting its seasonal menu for Valentine’s Day with an experiential campaign that includes a chance for couples to get married or renew their vows in a drive-thru lane....
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7-Eleven continues its store evolution
7-Eleven has opened its 5th concept Evolution Store, in the Dallas neighborhood. The concept test stores have realized sales three times original projections. The company incorporated its learnings into new...
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The world’s first, really green grocery store
The PCC Community Market in the Ballard neighborhood of Seattle has become the world’s first Living Building Challenge (LBC) Petal-Certified grocery store. LBC Petal certification for PCC Ballard represents rigorous...
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Walmart positions itself as key COVID-19 vaccine provider for rural America
Walmart expects to be able to administer between 10 million and 13 million COVID-19 shots per month at its more than 5,000 in-store pharmacies in the United States and Puerto...
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FrieslandCampina introduces 100-percent recycled PET bottles
Starting in February 2021, FrieslandCampina plans to produce bottles from 100-percent recycled PET (rPET) – for its brands sold in the Netherlands, Belgium, the United Kingdom and Hungary. This step will make...
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Raben expands home delivery service
Raben Trans European Hungary Kft. is developing its home delivery service. Three services make up the package that Raben has developed especially for the groupage transport of products ordered from...
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ITM, GVH and MNB strengthen their cooperation
The Ministry for Technology and Innovation (ITM), the Hungarian Competition Authority (GVH) and the Central Bank of Hungary (MNB) have renewed their cooperation agreement, which seeks to filter out unfair...
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Budweiser skips Super Bowl this year
Budweiser will not run an ad during the Super Bowl for the first time in 37 years. Instead, the AB InBev brand will reallocate its Super Bowl media investment to...
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Kraft Heinz Canada asked people to draw ketchup
Heinz invites Canadians to submit a drawing of ketchup for the chance to win a limited-edition, customized Heinz Ketchup Bottle. The campaign was inspired by a global experiment in which...
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Award-Winning Store Design and POP Projects
Shop! HQ *POPAI Hungary’s mother organisation together with the Retail Design Institute presented some of the world’s most innovative retail and POP designs. The webinar was on 21. January 2021....
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Gen Zers are truth barometers
Half of U.S. Gen Z respondents aged 18 to 23 years will always research a company to ensure it aligns with their position on corporate social responsibility before making a...
Read moreAldi U.S. helps workers get their COVID-19 vaccine
Joining to other retailers Aldi U.S. plans to set up on-site vaccination clinics at its warehouses and offices in the U.S. as part of its efforts to encourage workers to...
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The Netflix influence on sales of related products
Data now show that a streaming TV series can have an impact on product sales. Researchers are finding correlations between Netflix shows and U.S. sales of products related to their...
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Stella Artois experiences
Anheuser-Busch InBev’s well-known Stella Artois brand didn’t leave its homebound consumers alone in 2020 in the US. They cheered up the people stuck at home with several ideas and programs....
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Mysterious advertisements and sport events
Sports fan consumers are looking forward to sport events in 2021. American football is becoming internationally popular, so the February 7. Super Bowl is attracting millions of Americans and followers...
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Walmart tests smart box that stores grocery orders
Home delivery is convenient, loved by shoppers, but many are often not at home. The smart box, on the other hand, keeps the ordered products fresh until the customer arrives...
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Household savings in the euro area have declined significantly but remain high
Euro area household savings rates declined significantly, but remained high in the third quarter of last year. According to a report released by the Statistical Office of the European Union...
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Store designs help create buzz for cannabis retailers
As many retailers struggle to find a path forward in the wake of the coronavirus, the cannabis industry is continuing to enjoy explosive growth. The U.S. cannabis industry — including recreational...
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USA’s best ads in 2020
With nearly 9,000 ads analyzed in 2020 Ace Metrix has rounded up some of the best creative work from this last year. T-Mobile, Snickers and Capital One topped the rankings...
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Grocers start administering COVID-19 vaccines to selected groups
Grocery chains including Albertsons, H-E-B, Hy-Vee and Walmart have started administering COVID-19 vaccines to high-priority recipients as the food-retailing industry gears up for a large-scale rollout of inoculations against the...
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House of Rituals – flagship store in Amsterdam
Dutch beauty brand Rituals celebrates its 20th anniversary with its first-ever flagship, evolving to a lifestyle brand with complementary product categories and experiences. On the Retail Enviroments site published by...
Read moreThe government supports food businesses through a supplier program
A thirty-five billion forint supplier development program for food companies will be launched – the Secretary of State of the Ministry of Innovation and Technology (ITM) announced at a press...
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Technology enhanced in post-COVID retail
While it was already playing an increasingly important role in the in-store experience, technology will gain even more importance in a post-COVID retail world. Consumer demand for contactless transactions will...
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Pizza and Pepsi party online – fancy up top, pajamas on the bottom
There is no need to give up parties in 2020. True only virtually, Panera and Pepsi are inviting to party pizza lovers in the US. 1,000 lucky ones can win...
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