Posts From trademagazin
Penny turned up in the city centre
Date: 2014-06-07 23:03:01
Penny Market operates nearly 200 stores in Hungary. Penny Market lists about 1,400 SKUs in Hungarian stores and last year the discounter opened its first unit in a downtown location....
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COOP’s sales increased last year
Date: 2014-06-07 22:50:03
Despite unfavourable conditions in the retail sector, COOP Economic Group managed to increase sales in 2013 – it was announced by the group’s general assembly at the end of May....
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ALDI: 6th birthday, 4 brand ambassadors
Date: 2014-06-07 10:36:31
ALDI Hungary has 95 stores and employs more than 1,400 people. The company is preparing for its 6th birthday and after last year’s successful campaign they once again decided to...
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Positive trends
Date: 2014-06-06 23:20:05
In April the Trade Marketing Club invited the representatives of market research companies to look back on 2013, and to talk about the latest survey results and trends in the...
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METRO gets closer to partners
Date: 2014-06-06 22:59:33
2013 was the year of retail consolidation. METRO introduced a new business year period, so from now on the company starts the business year on 1 October every year. METRO...
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The tobacco shop was taken away only a several meters further from the gas station
Date: 2014-06-06 12:40:09
Hundreds of tobacco shop had to move out of the supermarkets, and the vicinity of gas stations. There were some tobacco shops, that only had to be placed a few...
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To preserve the egg industry's competitiveness is an EU mission
Date: 2014-06-06 12:20:16
It is essential for all EU member states to grab the possible tools in order to preserve the egg industry's competitiveness – Kis Miklós Zsolt, vice president of the National...
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The lower-than-expected trade surplus refers to the revival of consumption
Date: 2014-06-06 12:12:17
The revival of the domestic demand suggests that the rade surplus in April became lower-than-expected – analysts told MTI. The Central Statistics Office (KSH) published its first estimate on Friday....
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Gyulay Zsolt: the tobbacconist system is operating
Date: 2014-06-06 12:10:43
The system of tobacco shops has reached its goal – Gyulay Zsolt, leader of the NDN Zrt. told MTI, stating that it is effectively preventing the underage not to have...
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A comprehensive European lifestyle program to be started against obesity
Date: 2014-06-06 11:40:51
At the end of May, the world's largest network for obesity prevention the EPODE announced the launch of a Europe-wide comprehensive project against childhood obesity. In the scope of the...
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PwC: almost half of the Hungarian managers would increase manpower
Date: 2014-06-06 11:35:37
Compared to the last year, the proportion of those managers in Hungary increased significantly by 45 percent who expect an increase in the number of the the staff of their...
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Hungarian wines at the trade fair in Ningpo
Date: 2014-06-06 11:30:33
About 20 companies are representing Hungary at the trade fair in Ningpo, that represents the products of the Central and Eastern European countries. The trade fair showing the products of...
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VinCE Balaton: wine and yachting enthusiasts cheer together
Date: 2014-06-06 11:10:56
The Balaton-lovers and the wine and yachting enthusiasts are awaited to Balatonfüred, where the hundreds of participants of the Blue Ribbon yacht competition and the the best summer wines will...
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The Hungarian Tranzitker Zrt. gives a helping hand in duck and the goose breeding to its Kazakh partner
Date: 2014-06-06 11:03:59
In the scope of a one hundred million USD framework agreement, the Tranzitker Zrt. develops duck and goose breeding and processing in Kazakhstan. From the maintenance of the breeding stock,...
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The foodpanda took the power over the mobiles
Date: 2014-06-06 10:25:27
The popularity of foodpanda's mobile application continues to grow and reaches more and more serious results. This application is the future, since the major part of the online food orders...
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Magazine: Yet another coffee product
Date: 2014-06-06 10:12:57
Say hello to a ‘new’ cooking ingredient: flour made from dried coffee cherries. It has twice as much protein and five times more fibres than wholemeal flour, and it is...
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Obesity has to do with joy?
Date: 2014-06-06 10:08:04
Gordon C. Kennedy in the 1950s; they conclude that your body weight is largely predetermined by a biological set point that is handed to you at birth, plus or minus...
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Control over my enterprise is in my hands
Date: 2014-06-06 09:44:25
Have you ever had the feeling that that you have so many things to do away from your store that you don’t really know what is happening there? An owner...
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Visibility at the highest level
Date: 2014-06-06 09:31:20
BTL messages always target one specific group of customers and are generally related to a single stage of the shopping process. BTL communication is generally local or regional, but the...
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The consumption of beer is on a slope, flavored beer does not help
Date: 2014-06-05 12:02:55
Over the past few years, the market of flavored – mainly lemon – beers have increased significantly. Last year, it seemed that it can save the players of the domestic...
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The summer consumer protection controls have begun
Date: 2014-06-05 11:30:22
The National Consumer Protection Authority (NFH) and the customers inspectorates of the county government offices have started the week in the summer tourist controls. They especially checks the taxi drivers...
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BrauBeviale 2014: Change by tradition and innovation
Date: 2014-06-05 11:25:09
The current drink trends are developing in line with the customer requirements, such as healthy eating, wellness, naturalness and quality. The actual package is part of the successful beverage concept....
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SPAR’s retail network expanded further
Date: 2014-06-05 11:22:51
SPAR’s excellent products are also available in Szárliget, because the sirst SPAR store was opened on 5 June in the settlement. With this SPAR’s franchises increased to eighteen. Ónodi László...
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The world's largest spritzer to be prepared in Budapest
Date: 2014-06-05 11:20:03
One thousands liter of spritzel will be prepared on Saturday in Budapest from Szekszárdi rosé and soda water. The organizers of the 2nd Spritzel and Barbecue Festival would like to...
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One and a half billion HUF to refine a new potato variety
Date: 2014-06-05 11:15:05
The Nyíregyháza-based Research Institute of the University of Debrecen and the Dr. Sárvári és Csendes Agrárgazdálkodó és Fejlesztő Kft. (Dr. Sárvári és Csendes Agricultural Development Co Ltd.) can spend nearly...
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Playing in focus
Date: 2014-06-05 10:34:57
In the ballroom of the Carlton Ritz Hotel in Berlin more than 400 participants were listening to the latest issues and the hottest topics in loyalty marketing in 6 languages....
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Store lighting trends: shopping experience in a cost-efficient fashion
Date: 2014-06-05 10:26:46
Multinational retail chains have realised the significant role of lighting a long time ago – this is well indicated by the fact that until recently hypermarkets were built without windows,...
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Skin care in the summer months – protection and moisturising
Date: 2014-06-05 09:52:29
Summer skin care is very important to women as this is the period when clothes cover the least of their skin. The cosmetics industry keeps conducting laboratory research to create...
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Two-digit growth in the office supplies market
Date: 2014-06-05 09:47:55
Experts estimate the Hungarian office supplies market to be worth HUF 100-120 billion a year. At the end of 2012 Office Depot was sold to Central Fund. Managing director István...
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