BrauBeviale 2014: Change by tradition and innovation
The current drink trends are developing in line with the customer requirements, such as healthy eating, wellness, naturalness and quality. The actual package is part of the successful beverage concept.
The year's largest beverages trade fair is the BrauBeviale, however, the final products affect it. The trade fair will be held between 11 and 13 November in Nuremberg, with a new concept this year: The nearly 1,300 exhibitors and approximately 33 thousand trade visitors will meet with a new exhibition concept and a completely revised framework programme. The medium-sized enterprises and global market players will all benefit from the broad range of raw materials, technologies, logistics and marketing ideas, but the international beverage trends will also be in the focus of the exhibition.
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