Skin care in the summer months – protection and moisturising

Summer skin care is very important to women as this is the period when clothes cover the least of their skin. The cosmetics industry keeps conducting laboratory research to create new formulas.

Ágnes Fóris, brand manager with Target Sales Group Kft. told us that the number of allergic diseases is growing, so in the last 10 years sensitive, natural and organic products have appeared on store shelves for customers with sensitive skin. According to a survey by NIVEA, 54 percent of women say they have sensitive skin, therefore more and more of them are looking for products with natural ingredients in shops. Annamária Marinova, marketing manager of Presto-Pilot Kft. told Trade magazin that products with clean, certified ingredients are really efficient in improving the skin’s state. Zoltán Kiss, commercial director of Creative World Kft. added that conscious customers are opening to the natural trend indeed, but price/value ratio remains important. Dóra Morvai, marketing manager of Alveola Kft. opines that a skin care product’s efficiency doesn’t only depend on the ingredients used, but also on how they harmonise with each other, e.g. the carrier material used makes sure that the agents permeate the skin. Adél Farkas, Caola Zrt.’s marketing coordinator reckons that product packaging and design are also important: such products have to be offered which serve consumer demand and are practical as well, for instance it does matter whether they are made for home use or when travelling. The new Eucerin® AQUAporin ACTIVE product line helps the skin to reach its optimal moisture level, as product ingredients activate aquaporins in the skin – the canals that transport water, glycerine and other molecules to the epidermal layer. Eucerin® AQUAporin ACTIVE Refreshing products: 400ml body lotion, balm and shower gel, plus 40ml moisturising face creams for various skin types and a 15ml eye area care product. Target Sales Group Kft. is the distributor of the Salthouse product line. These cosmetics, for instance day and night face creams, are made with valuable minerals from the Dead Sea and Q10 coenzyme, plus they are free from colourings and fragrances, so they are ideal for consumers with really sensitive skin. From the company’s Gerovital products the Gerovital Plant line consists of organic cosmetics, while the Gerovital H3 Evolution product family targets the 30+ and 45+ age groups with anti-age and anti-wrinkle solutions. Their Inecto Pure Coconut skin and hair care and Pure Argan skin care products appeared in dm stores this year. NIVEA developed a new facial care product line with NIVEA Sensitive, Day and Night Face Creams and Micellar Cleansing Water. These products contain special ingredients such as dexpanthenol, which strengthens the skin’s own protection system. Another new product is NIVEA Creme Sensitive shower gel with chamomile extract. Presto Pilot Kft.’s Dr. Organic natural cosmetics are available in 12 product families, all of which are based on a valuable natural agent. These agents are especially effective in anti-age facial care: bioactive argan oil and bioactive pomegranate facial care and eye wrinkle cream are highly popular. With more than 10 shower gels and body lotions Dr. Organic has one of the biggest product assortments in the natural cosmetics category. Creative World Kft. is the distributor of 100-percent plant origin Himalaya Herbals products. They combine Ayurveda with constant research and innovation activity, and they always put something new on the market. For instance all of their face washes are paraben-, SLS/SLES- and phthalate-free. Just recently the intense moisturising version of the Himalaya Herbals skin care cream hit the shops and soon body lotions will be updated too. May brought a renewal for Rossmann Alterra natural cosmetics as well. At least 70 percent of each of these products is natural ingredients, while 95 percent of Rossmann Alterra organic cosmetics products are from natural components – these goods bear the NATRUE logo. In the autumn of 2013 Alveola Kft. launched the JimJams Beauty facial care product line, making a new generation of professional Hungarian products available to consumers. The brand stresses the importance of 3-step facial care, in which all subsequent steps reinforce the effect of previous ones. JimJams Beauty’s latest products: Activating Liposome Gel that activates the skin’s own protection system; its Aloe Vera and panthenol content speeds up the skin’s regeneration process. Caola is present with 3 different body lotions and 4 hand creams in stores. There are practical 75ml products in tube and metal pot versions, while the 300ml Hand Balm is for home use. New brand CaoNatur debuted in 2014: all 24 products are made using natural ingredients and care for the skin on women’s face, body, arms, legs and scalp. The Moisturising Face Cream contains grape seed oil and vitamins, and CaoNatur Hand Cream is made with shea butter and almond oil. Bioderma’s latest product is Photoderm Bronze Oil, a revolutionary new sunscreen for those with sensitive skin. Photoderm LEB SPF30/UVA30 offers high-level protection from sunshine for those who suffer from photosensitivity. Bioderma After Sun SOS spray can be of help to people whose skin got burnt in the sun – this product is also hypoallergenic and can be applied to both face and body.