The 2022 ranking of FMCG retailers is out now – Unbeatable top 3

Zsuzsanna Hermann 
managing director-editor-in-chief
Trade magazin

Thanks to this, Aldi has overtaken Penny, and even though the sales revenues are about the same, their store numbers differ significantly. It must be noted that Penny didn’t waste its time either, as the chain also took a step up and finished 7th in the ranking.

“This year our magazine ranked 15 retailers, more than in the previous years, as more and more firms reach the sales revenue that qualifies them for making it to the list” – says Zsuzsanna Hermann, CEO and editor-in-chief of Trade magazine, the publisher of the annual FMCG retailer ranking. “New players such as Kerekes, Napcsillag and Dél-100 had unprecedented years in terms of business success. If we take a close look at the sales growth of these “small” chains, what we see is stunning! This is true even if we are aware of the fact that high inflation boosted the sales revenues of every retail chain” – adds the editor-in-chief.

From the hypermarkets it was SPAR and Tesco who managed to keep their positions, and even if Auchan dropped from the 6th to the 9th place, we can’t argue with the fact that based on sales revenue and store number, Auchan proved to be the most efficient form all the retailers in the ranking.

Analysing the drugstores on the list a little, we are witness to a sales growth developing just as expected, and some of them stand out with a spectacular performance, such as the smallest chain Dél-100, which put the company on the list this year.

There has been no change in the “trinity” of the biggest Hungarian retail chains, so their order is the same as before, they all produced a double-digit sales growth too, but it is also true that this growth didn’t reach the level of the inflation. Probably the growth of the smaller Hungarian chains surprises everyone, as their numbers suggest there is an exceptionally successful business strategy in the background.

“This year there are two new columns in the table” – informs Trade magazin’s CEO. “One of them shows the number of employees, with which we would like to call attention to the importance of how many people are working in the sector, as this is an issue that the Central Statistical Office (KSH) puts in the spotlight every year. The table reveals that multinational retailers alone were employing nearly 58,000 people last year” – explains Zsuzsanna Hermann. The other new column is for the retail tax – the importance of this needs no explanation. Data in the table informs that the tax contribution of multinational retail chains surpassed HUF 130 billion in 2022! //