Tag "Auchan"

Auchan: please bring an ID over 65

Auchan be the Elderly Pass Card! From Saturday 9am to 12pm, only people over 65 can shop in stores. Auchan has compiled a guide on how to buy from now...

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Magazine: Face mask: Care that the skin is grateful for

According to Bianka Tóth-Perge, trade marketing manager of L’Oréal Magyarország Kft., last year face mask was the fastest developing segment in the face care category. The face mask trend originates...

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Magazine: Fresh and creative solutions at the display design contest for students

Essity Hungary Kft. started the Zewa Designer Contest back in 2017, and this year was the first that POPAI Hungary Association – with the sponsorship of Zewa and SPAR –...

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The age of the customer experience

This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....

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PLMA News

Big Data – big challenge Big data revolutionises retail trade, and according to a study by Capgemini, although 25 percent of 250 leading retail companies are utilising some kind of...

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Magazine: Waiting for a breakthrough

In Hungary online FMCG sales are way below the international average. Online FMCG retail started in 1998-1999 in Hungary and shoppers could only choose from the product selection of a...

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Auchan raised 21 million forints with plush beaver

The No. 2 Department of Pediatrics of the Semmelweis University buys life saving equipment from donation. Exceeding expectations, Auchan raised a total of 21 million forints in a charity campaign...

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Auchan Trust Card customers can redeem their points for good

Auchan has launched an extraordinary social campaign for its loyalty program customers from 1February. As part of the initiative, customers will be able to turn their Trust Points into charity...

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Auchan makes French operations simpler

Auchan has announced 677 redundancies, which is about 17 percent of the total number of workers at its head office. The redundancies are part of a plan to save EUR...

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Retail chains and their followers

 Ynsight Research and Silberstein & Partners set up a research team to study consumer opinion about FMCG retailers in social media and on the internet in general. They used the...

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