vásárlási élmény - Trademagazin

Gen Z Consumers ‘Behave Like Boomers’ When Grocery Shopping: Study
Date: 2024-03-14 09:37:51

Some 59% of Generation Z consumers prefer to shop for groceries in-store rather than online, a similar percentage to those in the Baby Boomer generation, a new study by Clear...

REWE tests digital shopping trolleys in Germany
Date: 2024-03-01 09:45:28

Partnered with Israeli technology company Catch, REWE’s digital R&D department is to test a digital shopping trolley in Cologne over the next four months. Tablets on shopping trolleys, which can...

Digital technologies could play greater role in preventing under-age booze sales
Date: 2024-02-07 09:10:11

The British government has launched a consultation on whether to allow digital technology to play a role in age verification for alcohol sales. It is also considering whether to amend...

One Fifth Of Consumers ‘Have Already Used Generative AI’ When Shopping
Date: 2024-01-30 09:46:18

A fifth of consumers have already used generative AI tools when shopping, with 72% aware of the use of the technology in shopping experiences, a new study by Capgemini has...

Continente Allocates €3m To Improve Shopping Experience
Date: 2023-10-30 09:15:28

Portuguese supermarket chain Continente is investing €3 million in a technological renovation project, to improve the shopping experience of its customers. This includes a new NCR self-checkout system, which will be...

SPAR Albania launches “Tell Us First” customer feedback campaign
Date: 2023-09-12 09:17:47

SPAR Albania has launched an interactive campaign titled “Tell Us First”, which offers customers the opportunity to provide feedback on their instore experience. The campaign aims to gather valuable insights...

Aldi to trial sensory-friendly shopping hours in UK stores
Date: 2023-08-29 09:25:15

Aldi has revealed it’s trialing sensory-friendly shopping hours in select stores in the UK. From mid-August until the end of October, almost 100 Aldi stores across Derbyshire, Nottinghamshire, Lincolnshire and...

Model project of the successful Shell Café network debuts in Hungary, and offers a new kind of shopping experience
Date: 2022-09-16 08:29:05

The Hungarian Shell Café network is one year old and recently a new type of unit has been added to the chain: the world’s first Shell Café destination store opened...

30th Kulcs Quality Pharmacy opens in Debrecen
Date: 2022-09-07 09:09:50

Instead of a fast but impersonal service, premium category Kulcs Quality Pharmacies focus on professional expertise and paying close attention to what customers have to say. Besides the 14 Budapest...

Changing POS tools and new technologies
Date: 2022-07-05 08:29:30

The biggest companies are putting new innovative products on the market every month, which they say are the “future of retail” – these can be software products, payment methods, and...

Magazine: POPAI reports
Date: 2022-06-21 06:29:35

Shop! arrives in Chile Chile has joined POPAI’s parent organisation, Shop! Enhancing Retail Enviroments & Experiences. In South America Chile is the third country, after Argentina and Brazil, where the...

Sustainable fruit and vegetable packaging
Date: 2022-05-12 09:50:20

Farmers and retailers need to take fresh fruit and vegetables to consumers in a constantly changing environment and an increasingly complex supply chain, where packaging plays a decisive role. DS...

Croatia: Studenac launches new app
Date: 2022-05-02 09:40:22

Croatian retail chain Studenac is increasing its digitalisation budget and has launched a new app, which is aimed at improving customer experience and loyalty. The app is available in both...

Edeka’s Techstarter platform launched
Date: 2021-12-06 12:25:16

German retailer Edeka has started a new ‘Techstarter’ platform, which seeks to optimise the shopping experience and everyday work processes across its operations by developing links with startups. The new...

Magazine: The challenges of an omnichannel sales strategy in 2021
Date: 2021-10-21 06:48:28

In the last year and a half the COVID-19 pandemic speeded up processes in retail trade that had already started earlier. The new shopping habits that formed during this process...

Antibranding
Date: 2021-10-06 21:33:22

Today there are several brands that wish to stand out from the crowd by being simple. In the world of drinks there are also very simple designs communicating a craft...

Italian luxury retailer going hyper personal with customer experience
Date: 2021-07-25 08:50:20

Missoni, an Italian luxury fashion retailer, is partnering with Tulip, a cloud-based retail mobile solution provider, to create hyper-personalized customer experiences across the store. With Tulip’s solutions, retail associates can...

Magazine: Stay on your feet! – Eight future-proof trends for traditional stores to gain a market advantage
Date: 2021-03-18 07:38:21

Revolutionary changes – winners and losers Global value chains and classic retailers had been unprepared for the effects of the COVID-19 pandemic that broke out last spring. Consumer demand dropped...

Magazine: 2021: Change is here to be solidified
Date: 2021-03-02 10:57:19

In 2020 we stopped flying and most likely the trend will continue until April-June 2021, ‘home office’ became a standard work routine for several sectors, we minimised our driving and...

Innovation in retail trade, 2020
Date: 2020-04-01 10:35:02

Liz Alton published an article at smartercx.com, titled A Preview of Retail Innovation in 2020. Below we provide an overview of this. Experience-based selling is in the centre of retailers’...

Magazine: Waiting for a breakthrough
Date: 2020-03-09 07:41:07

In Hungary online FMCG sales are way below the international average. Online FMCG retail started in 1998-1999 in Hungary and shoppers could only choose from the product selection of a...

Magazine: Generation Y is coming – and they want everything at once
Date: 2019-09-30 07:56:58

As the purchasing power of Generation Y – consumers born between 1980 and 1995 – is growing, various aspects of sustainability are becoming more and more important. So that FMCG companies...

Felismerni a fontos és győztes kategóriákat
Date: 2019-08-20 20:29:14

„Az eladáshelyi marketing forradalma” című nemzetközi sikert aratott könyv társszerzője, Toby Desforges angol kereskedelmi szakértő Közép-Európában először tartott előadást a szlovák kereskedelmi kongresszuson néhány hete, amelyről előző számunkban tudósítottunk. A...

(HU) A jövő boltjainak szerepét keresik a csütörtökön induló Design Sprinten
Date: 2019-06-05 10:29:22

Sorry, this entry is only available in HU....

No more queuing at Marks&Spencer
Date: 2018-11-20 13:09:08

Marks & Spencer has launched a new ‘Mobile, Pay, Go’ service, enabling customers to pick up lunch in under 40 seconds. Since the rollout in Waterside more than 20 percent...

Shopping trolley with RFID tag revolutionises offline channels
Date: 2018-11-06 10:21:43

If retailers want to build a loyal group of customers, they must learn about their needs and turn shopping into an experience. The wanzl connect system by Wanzl can help...

Tesco’s lasting growth path
Date: 2017-10-28 08:03:44

Compared with the first half of 2016, Tesco reported a 1.1-percent sales growth in the first half of 2017. The sales increase was the biggest in the UK and Ireland....

Gen Z Consumers ‘Behave Like Boomers’ When Grocery Shopping: Study Date: 2024-03-14 09:37:51

REWE tests digital shopping trolleys in Germany Date: 2024-03-01 09:45:28

Digital technologies could play greater role in preventing under-age booze sales Date: 2024-02-07 09:10:11

One Fifth Of Consumers ‘Have Already Used Generative AI’ When Shopping Date: 2024-01-30 09:46:18

Continente Allocates €3m To Improve Shopping Experience Date: 2023-10-30 09:15:28

SPAR Albania launches “Tell Us First” customer feedback campaign Date: 2023-09-12 09:17:47

Aldi to trial sensory-friendly shopping hours in UK stores Date: 2023-08-29 09:25:15

Model project of the successful Shell Café network debuts in Hungary, and offers a new kind of shopping experience Date: 2022-09-16 08:29:05

30th Kulcs Quality Pharmacy opens in Debrecen Date: 2022-09-07 09:09:50

Changing POS tools and new technologies Date: 2022-07-05 08:29:30

Magazine: POPAI reports Date: 2022-06-21 06:29:35

Sustainable fruit and vegetable packaging Date: 2022-05-12 09:50:20

Croatia: Studenac launches new app Date: 2022-05-02 09:40:22

Edeka’s Techstarter platform launched Date: 2021-12-06 12:25:16

Magazine: The challenges of an omnichannel sales strategy in 2021 Date: 2021-10-21 06:48:28

Antibranding Date: 2021-10-06 21:33:22

Italian luxury retailer going hyper personal with customer experience Date: 2021-07-25 08:50:20

Magazine: Stay on your feet! – Eight future-proof trends for traditional stores to gain a market advantage Date: 2021-03-18 07:38:21

Magazine: 2021: Change is here to be solidified Date: 2021-03-02 10:57:19

Innovation in retail trade, 2020 Date: 2020-04-01 10:35:02

Magazine: Waiting for a breakthrough Date: 2020-03-09 07:41:07

Magazine: Generation Y is coming – and they want everything at once Date: 2019-09-30 07:56:58

Felismerni a fontos és győztes kategóriákat Date: 2019-08-20 20:29:14

(HU) A jövő boltjainak szerepét keresik a csütörtökön induló Design Sprinten Date: 2019-06-05 10:29:22

No more queuing at Marks&Spencer Date: 2018-11-20 13:09:08

Shopping trolley with RFID tag revolutionises offline channels Date: 2018-11-06 10:21:43

Tesco’s lasting growth path Date: 2017-10-28 08:03:44