Tag "vásárlási élmény"

Magazine: POPAI reports

Shop! arrives in Chile Chile has joined POPAI’s parent organisation, Shop! Enhancing Retail Enviroments & Experiences. In South America Chile is the third country, after Argentina and Brazil, where the...

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Changing POS tools and new technologies

The biggest companies are putting new innovative products on the market every month, which they say are the “future of retail” – these can be software products, payment methods, and...

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Sustainable fruit and vegetable packaging

Farmers and retailers need to take fresh fruit and vegetables to consumers in a constantly changing environment and an increasingly complex supply chain, where packaging plays a decisive role. DS...

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Croatia: Studenac launches new app

Croatian retail chain Studenac is increasing its digitalisation budget and has launched a new app, which is aimed at improving customer experience and loyalty. The app is available in both...

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Edeka’s Techstarter platform launched

German retailer Edeka has started a new ‘Techstarter’ platform, which seeks to optimise the shopping experience and everyday work processes across its operations by developing links with startups. The new...

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Magazine: The challenges of an omnichannel sales strategy in 2021

In the last year and a half the COVID-19 pandemic speeded up processes in retail trade that had already started earlier. The new shopping habits that formed during this process...

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Antibranding

Today there are several brands that wish to stand out from the crowd by being simple. In the world of drinks there are also very simple designs communicating a craft...

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Italian luxury retailer going hyper personal with customer experience

Missoni, an Italian luxury fashion retailer, is partnering with Tulip, a cloud-based retail mobile solution provider, to create hyper-personalized customer experiences across the store. With Tulip’s solutions, retail associates can...

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Magazine: Stay on your feet! – Eight future-proof trends for traditional stores to gain a market advantage

Revolutionary changes – winners and losers Global value chains and classic retailers had been unprepared for the effects of the COVID-19 pandemic that broke out last spring. Consumer demand dropped...

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Magazine: 2021: Change is here to be solidified

In 2020 we stopped flying and most likely the trend will continue until April-June 2021, ‘home office’ became a standard work routine for several sectors, we minimised our driving and...

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Innovation in retail trade, 2020

Liz Alton published an article at smartercx.com, titled A Preview of Retail Innovation in 2020. Below we provide an overview of this. Experience-based selling is in the centre of retailers’...

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Magazine: Waiting for a breakthrough

In Hungary online FMCG sales are way below the international average. Online FMCG retail started in 1998-1999 in Hungary and shoppers could only choose from the product selection of a...

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Magazine: Generation Y is coming – and they want everything at once

As the purchasing power of Generation Y – consumers born between 1980 and 1995 – is growing, various aspects of sustainability are becoming more and more important. So that FMCG companies...

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Felismerni a fontos és győztes kategóriákat

„Az eladáshelyi marketing forradalma” című nemzetközi sikert aratott könyv társszerzője, Toby Desforges angol kereskedelmi szakértő Közép-Európában először tartott előadást a szlovák kereskedelmi kongresszuson néhány hete, amelyről előző számunkban tudósítottunk. A...

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(HU) A jövő boltjainak szerepét keresik a csütörtökön induló Design Sprinten

Sorry, this entry is only available in Hungarian....

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No more queuing at Marks&Spencer

Marks & Spencer has launched a new ‘Mobile, Pay, Go’ service, enabling customers to pick up lunch in under 40 seconds. Since the rollout in Waterside more than 20 percent...

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Shopping trolley with RFID tag revolutionises offline channels

If retailers want to build a loyal group of customers, they must learn about their needs and turn shopping into an experience. The wanzl connect system by Wanzl can help...

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Tesco’s lasting growth path

Compared with the first half of 2016, Tesco reported a 1.1-percent sales growth in the first half of 2017. The sales increase was the biggest in the UK and Ireland....

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