REWE tests digital shopping trolleys in Germany
Partnered with Israeli technology company Catch, REWE’s digital R&D department is to test a digital shopping trolley in Cologne over the next four months.
Tablets on shopping trolleys, which can be operated intuitively by shoppers, are a real innovation. The underlying technology based on artificial intelligence offers a wealth of possibilities: Catch, that “learns” shopping routes without requiring personal data, can predict a shopper’s route based on the data and provide personalised product recommendations in real time. Using a camera on the back of the tablets, barcodes, digital shopping lists and those handwritten on paper can be scanned and Catch can then guide shoppers to the desired product in store. On the way there, it will recommend discounted products or special offers nearby that may be of interest to the shopper.
The aim of Catch is to bring a new kind of intuitive shopping experience to in-store retail that saves shoppers time, is convenient and tailored to their needs.
„Catch goes beyond typical product offerings: it rethinks the shopping experience. Our AI-powered platform personalizes retail by taking individual preferences into account to create unprecedented convenience and efficiency in the shopping process,” Shlomi Dayan, CEO of Catch Retail INC said.
REWE
Related news
K&H: Is the digital glass ceiling coming?
With regard to artificial intelligence, we talk a lot about…
Read more >6 in 10 Gen Zs prioritise user experience and trustworthy reviews
Over 75% rely on reviews and customer service when shopping,…
Read more >Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition
This year, Diageo was also the main sponsor of the…
Read more >Related news
BH AgrárTrend Index: the outlook for the Hungarian food industry has stabilized
The assessment of the situation of the actors of the…
Read more >Shrink inflation is getting worse
Dishwashing detergent, sweets, sour cream, cottage cheese, kefir and camembert…
Read more >NGM: innovation means the future of the food industry, State Secretary Gergely Fábián handed over new developments
In the framework of the Food Supplier Development Program (ÉLIP…
Read more >