Tag "vásárlási élmény"
Asda co-owner injects £30m to ‘improve store experience’ to stop falling sales
Date: 2024-08-05 17:21:59
Asda co-owner Mohsin Issa is to inject an emergency £30m to “improve the in-store experience” as sales fall at the supermarket giant. The package will be invested during the remainder...
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Carrefour Polska Expands Collaboration With Wolt
Date: 2024-05-09 09:06:36
Carrefour Polska has expanded its collaboration with Wolt to 59 stores in the country following a successful pilot in two stores. The delivery service is currently available throughout Poland, including...
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6 in 10 Gen Zs prioritise user experience and trustworthy reviews
Date: 2024-04-25 09:23:00
Over 75% rely on reviews and customer service when shopping, Shopee Malaysia’s survey reveals Sixty percent of Gen Z shoppers prioritise platforms with easy search, comparison functionalities, and trustworthy reviews,...
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Gen Z Consumers ‘Behave Like Boomers’ When Grocery Shopping: Study
Date: 2024-03-14 09:37:51
Some 59% of Generation Z consumers prefer to shop for groceries in-store rather than online, a similar percentage to those in the Baby Boomer generation, a new study by Clear...
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REWE tests digital shopping trolleys in Germany
Date: 2024-03-01 09:45:28
Partnered with Israeli technology company Catch, REWE’s digital R&D department is to test a digital shopping trolley in Cologne over the next four months. Tablets on shopping trolleys, which can...
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Digital technologies could play greater role in preventing under-age booze sales
Date: 2024-02-07 09:10:11
The British government has launched a consultation on whether to allow digital technology to play a role in age verification for alcohol sales. It is also considering whether to amend...
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One Fifth Of Consumers ‘Have Already Used Generative AI’ When Shopping
Date: 2024-01-30 09:46:18
A fifth of consumers have already used generative AI tools when shopping, with 72% aware of the use of the technology in shopping experiences, a new study by Capgemini has...
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Continente Allocates €3m To Improve Shopping Experience
Date: 2023-10-30 09:15:28
Portuguese supermarket chain Continente is investing €3 million in a technological renovation project, to improve the shopping experience of its customers. This includes a new NCR self-checkout system, which will be...
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SPAR Albania launches “Tell Us First” customer feedback campaign
Date: 2023-09-12 09:17:47
SPAR Albania has launched an interactive campaign titled “Tell Us First”, which offers customers the opportunity to provide feedback on their instore experience. The campaign aims to gather valuable insights...
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Aldi to trial sensory-friendly shopping hours in UK stores
Date: 2023-08-29 09:25:15
Aldi has revealed it’s trialing sensory-friendly shopping hours in select stores in the UK. From mid-August until the end of October, almost 100 Aldi stores across Derbyshire, Nottinghamshire, Lincolnshire and...
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Model project of the successful Shell Café network debuts in Hungary, and offers a new kind of shopping experience
Date: 2022-09-16 08:29:05
The Hungarian Shell Café network is one year old and recently a new type of unit has been added to the chain: the world’s first Shell Café destination store opened...
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30th Kulcs Quality Pharmacy opens in Debrecen
Date: 2022-09-07 09:09:50
Instead of a fast but impersonal service, premium category Kulcs Quality Pharmacies focus on professional expertise and paying close attention to what customers have to say. Besides the 14 Budapest...
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Changing POS tools and new technologies
Date: 2022-07-05 08:29:30
The biggest companies are putting new innovative products on the market every month, which they say are the “future of retail” – these can be software products, payment methods, and...
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Magazine: POPAI reports
Date: 2022-06-21 06:29:35
Shop! arrives in Chile Chile has joined POPAI’s parent organisation, Shop! Enhancing Retail Enviroments & Experiences. In South America Chile is the third country, after Argentina and Brazil, where the...
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Sustainable fruit and vegetable packaging
Date: 2022-05-12 09:50:20
Farmers and retailers need to take fresh fruit and vegetables to consumers in a constantly changing environment and an increasingly complex supply chain, where packaging plays a decisive role. DS...
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Croatia: Studenac launches new app
Date: 2022-05-02 09:40:22
Croatian retail chain Studenac is increasing its digitalisation budget and has launched a new app, which is aimed at improving customer experience and loyalty. The app is available in both...
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Edeka’s Techstarter platform launched
Date: 2021-12-06 12:25:16
German retailer Edeka has started a new ‘Techstarter’ platform, which seeks to optimise the shopping experience and everyday work processes across its operations by developing links with startups. The new...
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Magazine: The challenges of an omnichannel sales strategy in 2021
Date: 2021-10-21 06:48:28
In the last year and a half the COVID-19 pandemic speeded up processes in retail trade that had already started earlier. The new shopping habits that formed during this process...
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Antibranding
Date: 2021-10-06 21:33:22
Today there are several brands that wish to stand out from the crowd by being simple. In the world of drinks there are also very simple designs communicating a craft...
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Italian luxury retailer going hyper personal with customer experience
Date: 2021-07-25 08:50:20
Missoni, an Italian luxury fashion retailer, is partnering with Tulip, a cloud-based retail mobile solution provider, to create hyper-personalized customer experiences across the store. With Tulip’s solutions, retail associates can...
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Magazine: Stay on your feet! – Eight future-proof trends for traditional stores to gain a market advantage
Date: 2021-03-18 07:38:21
Revolutionary changes – winners and losers Global value chains and classic retailers had been unprepared for the effects of the COVID-19 pandemic that broke out last spring. Consumer demand dropped...
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Magazine: 2021: Change is here to be solidified
Date: 2021-03-02 10:57:19
In 2020 we stopped flying and most likely the trend will continue until April-June 2021, ‘home office’ became a standard work routine for several sectors, we minimised our driving and...
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Innovation in retail trade, 2020
Date: 2020-04-01 10:35:02
Liz Alton published an article at smartercx.com, titled A Preview of Retail Innovation in 2020. Below we provide an overview of this. Experience-based selling is in the centre of retailers’...
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Magazine: Waiting for a breakthrough
Date: 2020-03-09 07:41:07
In Hungary online FMCG sales are way below the international average. Online FMCG retail started in 1998-1999 in Hungary and shoppers could only choose from the product selection of a...
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Magazine: Generation Y is coming – and they want everything at once
Date: 2019-09-30 07:56:58
As the purchasing power of Generation Y – consumers born between 1980 and 1995 – is growing, various aspects of sustainability are becoming more and more important. So that FMCG companies...
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Felismerni a fontos és győztes kategóriákat
Date: 2019-08-20 20:29:14
„Az eladáshelyi marketing forradalma” című nemzetközi sikert aratott könyv társszerzője, Toby Desforges angol kereskedelmi szakértő Közép-Európában először tartott előadást a szlovák kereskedelmi kongresszuson néhány hete, amelyről előző számunkban tudósítottunk. A...
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(HU) A jövő boltjainak szerepét keresik a csütörtökön induló Design Sprinten
Date: 2019-06-05 10:29:22
Sorry, this entry is only available in HU....
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No more queuing at Marks&Spencer
Date: 2018-11-20 13:09:08
Marks & Spencer has launched a new ‘Mobile, Pay, Go’ service, enabling customers to pick up lunch in under 40 seconds. Since the rollout in Waterside more than 20 percent...
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Shopping trolley with RFID tag revolutionises offline channels
Date: 2018-11-06 10:21:43
If retailers want to build a loyal group of customers, they must learn about their needs and turn shopping into an experience. The wanzl connect system by Wanzl can help...
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Tesco’s lasting growth path
Date: 2017-10-28 08:03:44
Compared with the first half of 2016, Tesco reported a 1.1-percent sales growth in the first half of 2017. The sales increase was the biggest in the UK and Ireland....
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